Best Digital Product Selling Platforms in the UK
Discover the best digital product selling platforms in the UK. Our guide explains the features and fees of each to help you choose the right option.
Subway is one of the world's largest quick-service restaurant chains, valued at over $12.5 billion in 20251 and operating 811 locations across India2. For UK-based entrepreneurs considering an overseas franchise, Subway India stands out as it is often viewed as having a lower entrance barrier than certain pizza or burger chains3.
In this guide, we've covered the full cost of opening a Subway franchise in India, the requirements you will need to meet, what profits may be realistically achievable, and the key risks that UK investors should understand before making any financial commitment.
We've also explained how Wise Business can support UK business owners managing international payments to India to invest in an overseas franchise such as Subway India.
Disclaimer: The information in this article is for reference purposes only and should not be considered financial advice. All investment decisions should be made after thorough research and consultation with a qualified financial advisor. Remember that investments, even in low-risk funds, are never guaranteed, and your capital is at risk.
| Key point | What it means for UK investors |
|---|---|
| Subway India master franchise | Subway India is currently operated under a master franchise agreement with Everstone Group, a private equity firm covering India, Sri Lanka and Bangladesh4. UK investors should confirm franchise availability, eligibility, and local requirements directly with Everstone Group before making plans. |
| Estimated total investment | Total estimated investment for a standard Subway outlet in India currently ranges from approximately INR 5–6 million3. The GBP equivalent will vary with exchange rates, so investors should model currency movements before committing funds. |
| Franchise fee | The franchise fee is currently around INR 600,000–800,0003. This is one of the upfront costs to include alongside fit-out, rent, equipment, and working capital. |
| Ongoing fees | Ongoing fees currently include an 8% royalty fee and a 4.5% advertising fee3. These fees affect operating margins and should be included in any profit forecast. |
| Multi-unit focus | Subway currently says it is seeking qualified candidates to open multi-unit franchises5. You should confirm current single-unit availability directly with Everstone Group. |
| Estimated ROI period | The estimated ROI period is typically 2–3 years for well-located outlets3. This is an estimate and will depend on rent, location, sales, operating costs, and management. |
| UK to India payments | UK business owners residing in the UK can use Wise Business to send money from the UK, converting GBP to INR at the mid-market rate with low, transparent fees. |
Subway's total investment in India is described as a relatively lower initial investment than certain other quick-service restaurant (QSR) franchises, making it a starting point for investors who want a recognisable brand without the capital demands of some pizza or burger chains3.
Based on industry data and publicly available Subway India franchise information3:
| Cost item | Estimated range |
|---|---|
| Franchise fee | INR 600,000–800,000 |
| Equipment and interiors | INR 3–4 million |
| Store setup and initial rent | INR 1–1.5 million |
| Initial working capital | INR 500,000–700,000 |
| Total estimated investment | INR 5–6 million |
For context, the GBP equivalent of INR 5 million will vary with exchange rates. This is a relatively lower initial investment than certain other QSRs3.
The Subway franchise fee, also referred to as the initial franchise or licence fee, is currently approximately INR 600,000–800,0003 as a one-time upfront payment. The Franchise India article states that Subway provides training and support, advertising and marketing, and a proven business model3.
Equipment and interior costs are the largest single upfront expense. These cover food preparation equipment, refrigeration, counters, seating, signage, and Point of Sale (POS) systems. Depending on location, store size, and interior design, costs will vary3.
Subway currently says that, with multiple formats, you can grow your footprint almost anywhere, and lists traditional centres, travel hubs and non-traditional formats such as college campuses, hospitals and corporate centres6.
One thing worth knowing is that Subway currently says Independent Purchasing Co-op (IPC) is the supply chain manager and exclusive purchasing agent for Subway restaurants5.
Subway India is currently managed through the Everstone Group as the master franchise4. Requirements typically include:
The Subway restaurant franchise term is currently 20 years5. This may be a long commitment for some, so it's advisable to read and understand the franchise agreement — with professional legal advice — before signing anything.
As a UK resident, you should take advice from a legal adviser experienced in Indian franchise and foreign investment matters before proceeding.
Profitability depends primarily on your location, footfall, and how efficiently you manage costs. Based on industry estimates3 for Subway India:
| Revenue/cost metric | Monthly estimate |
|---|---|
| Monthly gross sales | INR 1–1.5 million |
| Cost of goods sold (40–45%) | INR 400,000–600,000 |
| Rent and utilities | INR 100,000–200,000 |
| Royalty and advertising (12.5%) | INR 125,000–187,000 |
| Staff wages | INR 200,000–300,000 |
| Estimated net profit | INR 150,000–300,000 |
Based on these estimates, franchise owners may see ROI within 2–3 years, depending on sales and operational efficiency3.
These figures assume a well-run outlet in a good location. Outlets with poor footfall, high rent-to-sales ratios or operational inefficiencies will perform materially worse.
A key margin risk is the combined royalty and advertising fee: at 12.5% of sales3, this is an important financial factor to model carefully before committing.
💡With Wise Business, UK business owners residing in the UK can send money from the UK to India, converting GBP to INR at the mid-market rate with low, transparent fees. This can help when planning franchise-related transfers from the UK.
Subway's India ownership path currently starts with applying online by submitting an initial inquiry to connect with its franchise development team8. The process for applying to a Subway franchise in India involves the following steps:
Subway currently estimates that it typically takes about 4 to 12 months to open a restaurant location, depending on whether you are building into an existing location or the location is a ground-up build, as well as location type, site, permit, and construction considerations5.
Investing in a Subway franchise in India from the UK involves several specific risks that deserve careful consideration:
For UK business owners moving money to India, managing foreign exchange costs is important - and that's especially the case with large amount transfers.
With Wise Business, you could save up to £1,000 with Wise vs your bank on a £50,000 transfer.
And that's not all. With Wise Business, you can:
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Disclaimer: The UK Wise Business pricing structure is changed on 26/11/2025. Receiving money, direct debits and getting paid features are not available with the Essential Plan which you can open for free. Pay a one-time set up fee of £50 to unlock Advanced features including account details to receive payments in 22+ currencies or 8+ currencies for non-swift payments. You’ll also get access to our invoice generating tool, payment links, QR codes and the ability to set up direct debits all within one account. Please check our website for the latest pricing information.
Sources:
Sources last checked on 16 June 2026
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