Checkout Optimisation: Six Practical Tips for UK Businesses
Read our guide to learn how to improve your checkout with clearer prices, simpler forms and better payment journeys.
A hosted payment gateway lets customers enter their payment details on a page or form provided by a payment service provider. For a UK online business, it can reduce the card data your own systems handle, although you'll still need to check how the checkout works and which security responsibilities remain with you.
This guide explains how hosted payment gateways work, how they differ from other integrations and what to check before choosing one. We've also explained how Wise Business can help you receive supported overseas proceeds and manage the currencies you use after customers pay.
Note: Wise Business offers a free Essential plan for basic spending and transferring. If you need to receive money, set up direct debits, or generate invoices, you'll pay a one-time £50 setup fee to unlock the Advanced features.
Provider features, fees, eligibility checks, protections and timelines mentioned in this article may vary by customer, business type, application outcome, plan and country. Check the provider's website and terms and conditions for the most accurate and up-to-date information.
Wise services and features are not available in all regions, country and product restrictions apply. Visit wise.com to check availability, and for fee details and terms for your region, visit our pricing page for Wise Business.
This content is provided for general educational and informational purposes only. It is not intended to provide legal, tax, financial, investment or professional advice and should not be relied upon as such.
| Question | Short answer |
|---|---|
| How does a hosted payment gateway work? | The provider supplies the payment page, processes the payment request and sends the result to your store. |
| How does it compare with other integrations? | A hosted page can open separately or be embedded in your site. The important distinction is who supplies the card-entry elements and handles the data. |
| What are the benefits and limitations? | You can reduce some development and card-data handling, but design choices and availability depend on the provider. |
| What are your PCI DSS responsibilities? | Outsourcing payment entry doesn't remove every merchant requirement. Confirm eligibility and controls for the actual setup. |
| How do you choose a hosted payment gateway? | Compare the customer journey, integration, full cost, payout arrangements and support using your own sales pattern. |
A common setup redirects the customer from your checkout to a provider-operated payment page. Another uses an embedded frame, or iframe, which displays the provider's payment form within your website. A payment page can be hosted by the provider in either arrangement.1
For a typical redirected checkout, the purchase follows this sequence:
Before going live, test what happens when someone closes the payment page, fails an authentication check or loses their connection. Your store should use the provider's documented payment-status checks, rather than assuming that a visit to the confirmation page means the payment succeeded.
The checkout's appearance doesn't tell you who handles the payment data. A form can sit inside your site while still being supplied by the payment provider. This matters when deciding how much development work and card-data responsibility your team can take on.1
| Integration | What the customer sees | What your team should establish |
|---|---|---|
| Hosted redirect | A separate payment page, followed by confirmation or a return to your store | Which design changes are available and how the customer returns to the order |
| Embedded hosted page | A provider-operated payment form displayed within your page | Which elements come directly from the provider and which remain under your control |
| Merchant-built payment form | A form built as part of your own checkout | Whether your systems collect, transmit or process card data, and the resulting security requirements |
“Integrated” and “self-hosted” can describe different technical setups. Ask the provider to show where card details go and explain which components your developers maintain. That is more useful than choosing a service from its label alone.
A hosted payment page can be useful when your team wants an established payment interface without building every card-entry component. Depending on the service, the provider may also maintain payment-method support and authentication features, reducing some of the work your developers would otherwise manage.
The trade-off is control. You may have limited choices over the page's layout, available payment methods or behaviour when a payment fails. A redirect also takes customers away from your website, so the handover and return journey need to feel clear and consistent.
For example, a UK shop selling a small range of products may be comfortable with a branded redirect. A business selling subscriptions should also test renewals, failed collections and changes to payment details before deciding that the same integration suits it. Check the features you actually need rather than assuming every hosted service includes them.
PCI DSS is the Payment Card Industry Data Security Standard. It sets security requirements for organisations involved in storing, processing or transmitting cardholder data. A hosted setup can reduce your exposure to that data, but your obligations depend on the full implementation.
For eligible outsourced arrangements, SAQ A is a self-assessment questionnaire used to validate compliance. Eligibility requires the relevant payment-page elements to come directly from a compliant third-party provider, alongside the other eligibility conditions. If your own website supplies elements involved in collecting or processing card data, you may need a different assessment.1,2
Merchants completing SAQ A with e-commerce pages that redirect to a provider or embed its iframe still have external vulnerability-scanning requirements under PCI DSS v4.x. These scans must be carried out through a PCI-approved scanning vendor.3
Before selecting the integration, ask your payment provider and acquiring bank, or the organisation responsible for your merchant compliance, to confirm the applicable questionnaire and controls. Include your developer in that conversation so the agreed requirements match what will actually be installed.
Once you understand the technical setup, compare providers against the same list of requirements. Start with your main customer countries, currencies and payment methods, then test the checkout on the devices those customers use.
Run through successful, declined, cancelled and interrupted payments. Check how your team issues a full or partial refund and how each result appears in the order system. If the business sells subscriptions, include recurring-payment tests too.
Keep the price consistent between your store and the hosted page. UK consumer-pricing guidance requires unavoidable charges to be included up front, with specific rules where a charge can't reasonably be calculated in advance. Moving the payment page to another provider doesn't remove that pricing responsibility.4
Ask for a quote based on your expected order volume, average order value and mix of domestic and overseas customers. Check:
Keep gateway processing costs separate from the cost of receiving or converting the payout. This helps you see which part of the payment chain creates each charge, particularly when customers pay in a different currency from your business's expenses.
Confirm that the provider supports your store platform and the integration version you plan to use. Ask how payment updates reach your order system, who maintains the connection and what support is available if payments stop working.
Your finance team should also be able to match each payout to its sales, fees and refunds. Review a sample report before signing up, and confirm whether the provider can pay out to your chosen account in the currencies you need.
If your store takes payments in more than one currency, consider where the proceeds will go after the gateway processes them. Eligible UK businesses can use Wise Business to receive supported overseas payments, hold supported currencies and make international business payments. Check that your chosen payment provider accepts the Wise account details and settlement currency before connecting the payout account.
For example, you may be able to keep supported USD proceeds in USD for a later supplier payment, rather than converting them into GBP on receipt. You can also connect supported accounting software to bring Wise transactions into your books, where your team can reconcile them with the gateway's payout reports. Payment acceptance and settlement arrangements still depend on the gateway and account setup you've chosen.
Wise Business offers a free Essential plan for basic spending and transferring. If you need to receive money, set up direct debits, or generate invoices, you'll pay a one-time £50 setup fee to unlock the Advanced features.
With Wise Business, you can:
Make the wise choice when selecting a business account for your domestic and global needs.
Be Smart, Get Wise.
Wise Interest disclaimer: Growth not guaranteed. Your balance will go down in the event of a government default or interest rates going negative. Taxes may apply. 3.32% variable rate on GBP is based on 7 day performance as of 05 Aug 2026. For full 5-year past performance and fund information, visit https://wise.com/interest. Investments are offered by Wise Assets UK Ltd. (FRN 839689)
Wise services and features are not available in all regions, country and product restrictions apply. Visit wise.com to check availability, and for fee details and terms for your region, visit our pricing page for Wise Business.
The term commonly describes an arrangement where the merchant builds or hosts the payment interface. It doesn't, by itself, explain where card data travels. Ask for the integration's data flow and applicable security requirements before comparing it with a hosted service.
It can if the provider supports your business, the customer's payment method and the relevant currencies. Check both the currency the customer pays in and the currency you receive, because processing and conversion charges can differ.
There's no single price. Costs can include monthly fees, per-transaction charges, currency conversion, refunds and disputes. Compare quotes using the same expected sales mix and include the cost of receiving the payout.
Sources:
Sources last checked on 6th November 2026
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
Read our guide to learn how to improve your checkout with clearer prices, simpler forms and better payment journeys.
Read our guide to learn what the Direct Debit Guarantee covers, how to claim a refund, cancel a payment and resolve collection errors.
Learn how to create and read an AP ageing report. Our guide covers buckets, AP invoice checks, cash-flow actions and payment workflows for UK finance teams.
Learn how to create and read an AP ageing report. Our guide covers buckets, AP invoice checks, cash-flow actions and payment workflows for UK finance teams.
Learn what nostro and vostro accounts are, as well as how they work and key differences between them in our guide, written for UK businesses.
Learn how payment clearing and settlement works, how the stages differ and what UK businesses should track when payments are in progress.