How is adding value with Wise Business

Markéta Fiala

In our increasingly digital world, education is evolving at an unprecedented pace, and platforms like are reshaping the way students learn and teachers earn. What sets this online education platform connecting students in Ukraine apart, is its focus on creating a seamless personalised experience for both qualified teachers and students, encouraging both parties to provide feedback and improve.

Co-founded by Wise product manager Pavlo Pedenko in 2021, started life as a manual operation involving Google calendars and a simple lead collection form for booking lessons. It has now transformed into a robust platform, connecting 600 teachers worldwide with over 8,500 clients globally. The company counts on Wise Business to pay their teachers in USD, EUR and uses their USD account details to convert USD to UAH (Ukrainian Hryvnia). This seamless multi-currency account is enabling the company to provide more than 34,000 lessons a month worldwide.

Explore Wise Business

Empowering teachers

It's clear that while started life as a casual hobby, it's now taken on a life of its own: ''My co-founder started this mass side hustle, and asked me whether I would like to join him. We initially saw it as a lifestyle business experiment but as it gained traction, we realised its immense potential''.

As Pavlo describes, the platform carefully onboards mathematics teachers, providing them with opportunities to train and grow professionally and earn more while ensuring quality education for students. ''We want teachers to have their 80% of capacity filled in the first couple weeks, showing our commitment to both quality education and sustainable income for teachers. Students provide feedback after their lessons and teachers can gain rewards and increase their hourly rate that way,'' Pavlo says.

''I find a lot of fulfilment in my business, it's something that gives me energy. I'm only making dividends at the moment. When we make money, I'll make money.''

Operating mainly in the Ukrainian (50%) and Polish (20%) markets with future international expansion plans, was inspired by Pavlo's upbringing and the transformative power of mathematics in his career as a product manager. "Did you know that according to a Forbes article, 9 out of the 10 best paid jobs in the US have something to do with mathematics skills?", explains Pavlo. He also shares how he as a Ukrainian feels that teaching the next generation these valuable skills is his way of contributing to the society he feels a part of, as well as emphasising his commitment to providing stability for teachers and students in Ukraine.

Co-founders Pavlo Pedenko (left) and Vitaliy Shkil (right)

Counting on Wise Business

Pavlo says that on many levels, the success of wouldn't have been possible without the support of Wise - both as his employer and as a business account provider. Pavlo describes that when he received his job offer from Wise, he needed to relocate to the UK and was in need of local account details for his salary to be paid into: "I didn't know how to set up an account, so I thought I'll try my employer's consumer account and I have actually not bothered to set up an account with a domestic bank since."

''We really value Wise coverage for how we expand, as we need to receive payments and pay out in multiple currencies. Ultimately, we wouldn't push into a market we cannot properly operate in, and Wise is crucial for our business operations in new markets."

When it came to setting up the business and choosing an account, Pavlo says they considered multiple options but ''Wise felt like the best one available''. He explains how Wise's batch payment tools have enabled them to disburse 275 payments in a single transaction in USD, EUR and UAH, saving them significant time and money with low conversion fees.

Batch payments

The company now manages two entities: one in Estonia and the other in the US, with using two separate Wise Business accounts to manage their finances. Pavlo says that both accounts make full use of the range of features available in the account, including Interest* which in Europe allows customers to invest their balance in a fund holding government-backed assets and earn variable returns* with rates that track the central bank interest rates. As with all investment products capital is at risk and returns are not guaranteed. He explains: “In the US account, we also use send, get paid and batch payments. In addition in Estonia we use Wise Business debit cards to manage team spending and pay expenses."'s platform strategically employs various payment processors depending on the region and convenience factor, integrating solutions like Stripe in the US and European-based payment methods in Estonia. Diving deeper into their operational processes, Pavlo shared insights on their transaction habits. "We use the business cards for paying for subscriptions and services, mainly software solutions. It gives a lot of flexibility and removes the burden of me and my partner paying for business expenses and then reimbursing,” he says.

Learn about expense cards

When it comes to the reasons why Pavlo continues to choose Wise for his business and hold his EUR balances as Interest, Pavlo says: "I think for me the main reasons for staying with Wise are price, speed and Interest. It's the cheapest and fastest** option, really.”

He adds: “There's no point in me keeping my money somewhere else. In fact, we're trying to move all of our balances to Wise to make the most of Interest.”'s team

Expanding overseas

Looking ahead, has ambitious expansion plans, targeting markets in Europe such as Romania and Hungary. Pavlo credits Wise's coverage and reliability as crucial factors in determining their expansion strategy, emphasising the importance of operating efficiently in new markets. ''We consider Wise coverage for how we expand as we need to receive payments and be able to pay out. Ultimately, there is no point for us to push for a market if we cannot properly operate there and Wise is crucial for our business operations'', Pavlo says.

Giving an insight into the growing pains of scaling a business, Pavlo says one of the struggles is ensuring they have enough teachers: ''We need to make sure we continue to increase the amount of teachers as we're growing as we're already selling out of classes''.

With Wise Business as a trusted partner, Pavlo hopes to continue changing lives with excellence in mathematics teaching, while multiplying the impact he can make by growing the business across borders.


What is the Wise Interest feature?
*Variable rate is based on 7 day performance as of . For full 5 year past performance of funds, please visit our website

In Europe:
*Growth is not guaranteed and your money is at risk if governments default or interest rates go negative. Interest is offered through TINV Europe AS. The funds aim to maximise current income through a portfolio of high quality short-term money market instruments.

** Results may vary based on the unique circumstances of each individual.

*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.

This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.

We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.

Money without borders

Find out more

Tips, news and updates for your location