Klaviyo pricing and plans guide for the UK (2025)

Klaviyo is a go-to solution for many e-commerce brands and businesses in the UK looking for a powerful email and SMS marketing platform. As Klaviyo pricing varies between different payment plans, you want to carefully consider what each plan offers and pick the most suitable option for your business.

Whichever of the many Klaviyo plans you think is suitable for your business, it's important to manage the SaaS subscription costs efficiently. If your business is handling Klaviyo costs in foreign currency, the Wise Business multi-currency card can help you avoid unnecessary fees and always get the mid-market exchange rate.

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Klaviyo pricing UK overview

Klaviyo prices are structured in such a way that each package suits businesses of different sizes. You can choose a plan that fits you best based on the number of active customer profiles and monthly usage. The platform provides three main plans – Free, Email, and Email + SMS¹, as well as optional add-ons like product reviews, marketing analytics, and the Advanced Klaviyo Data Platform. The table below compares the three main plans.

It's also worth mentioning that their pricing depends on the number of active profiles and usage². In essence, larger businesses will pay higher fees as their customer database grows.

Free plan pricing

If your business wants to give the Klaviyo platform a test run, the Free plan is a great option to try out before committing to any of their paid plans. It includes a limited number of monthly email sends and SMS/MMS credits, so it's suitable for startups or small businesses just beginning their email marketing journey. For $0, you receive 500 email sends, 150 SMS/MMS credits, and up to 250 active customer profiles.

Free plan features

Despite being free, this plan includes a range of useful features that can help any business get started with email and SMS marketing. Here is what this plan entails:

• 500 monthly email sends,
• 150 SMS/MMS credits,
• Customer profiles with all-time data,
• Built-in reporting dashboards,
• Academy courses, and more.

The limitations include limited email support, available only for the first 60 days, and the Klaviyo logo appearing on all emails.

Is the Free plan right for my business?

The Free plan is ideal for small businesses or startups that want a test run of Klaviyo's features before upgrading. Also, it's great for e-commerce brands with a small contact list that needs some broadening. Freelancers or solo entrepreneurs who want a no-cost email marketing solution should also give this plan a go.

Email plan pricing

The Email plan from Klaviyo is made for companies that want to focus more on email marketing. For $20, it gets rid of some of the Free plan's limitations and adds more advanced analytics, better branding choices, and more email send limits.

Email plan features

Keep in mind that Klaviyo's prices change based on the size of your audience, so companies with more customers will have to pay more each month. The Email plan gives you access to important tools, such as:

• 5,000 monthly email sends,
• Customer profiles with all-time data,
• 350+ built-in integrations,
• Built-in reporting dashboards,
• Email support, and more.

Is the Email plan right for my business?

The Email plan is ideal for small to mid-sized e-commerce businesses³ that want to expand their email marketing efforts. It's a great choice for brands that don't need SMS marketing but want advanced email automation, good audience segmentation, and in-depth analytics in order to improve engagement.

Email+SMS plan pricing

Klaviyo's Email + SMS plan is made for companies that want to use both email and text message marketing to connect with their customers. This plan provides a balanced mix of email sends and SMS/MMS credits. Starting at $35 a month, it's an ideal choice for brands that want to maximise their outreach across multiple channels.

Email+SMS plan features

As their most encompassing plan, the Email+SMS option offers clients many features that can help them grow and retain their customer pool. It's a plan that includes all the benefits of the Email plan, with the added advantage of SMS/MMS marketing capabilities. Here is what you can expect:

• 5,000 monthly email sends,
• 1,250 SMS/MMS credits,
• Customer profiles with all-time data,
• 350+ built-in integrations,
• Built-in reporting dashboards,
• Email support,
• Generative AI tools,
• Multi-channel segmentation, and more.

Is the Email+SMS plan right for my business?

This is the perfect fit for businesses that want a multi-channel approach to marketing because it combines the power of email with the immediacy of SMS. It's ideal for e-commerce brands, retail businesses, and service providers that want to increase engagement and conversions through personalised messaging. All these add-ons allow you to save up in the long run⁴.

How much do the Klaviyo add-ons cost?

Klaviyo offers several add-ons that help enhance marketing, analytics, and customer engagement. These optional features are designed for businesses to gain deeper insights, automate processes, and optimise campaigns beyond the standard plans. Pricing varies based on factors like order volume and the number of active customer profiles. Here is what you can expect from each:

• Reviews – this add-on starts at $25 a month, and its key features include collecting and displaying customer reviews, automating review requests, and using review data for targeted campaigns.
• Marketing Analytics – for a starting price of $100 a month, you can get advanced reporting and insights, trend analysis, and purchase behaviour tracking.
• Advanced Klaviyo Data Platform – for $500 a month, this add-on includes marketing analytics, data synchronisation with warehouses, and no-code data transformations.

What is the pricing currency?

Klaviyo's pricing is primarily listed in US dollars (USD), which means UK businesses may experience currency fluctuations when paying for their subscription. The exact cost in British pounds (GBP) will depend on the exchange rate at the time of billing and any potential foreign transaction fees applied by your payment provider.

To avoid unnecessary currency conversion fees, businesses can use the Wise Business multi-currency card. It allows you to pay in 40+ currencies, including USD. On top of that, this card, along with the Wise Business account, will help you avoid hidden markups and foreign transaction fees that traditional banks may charge. You can also use the Wise currency converter to check the real exchange rate.

How to save on your Klaviyo bill next month

The best way to save up on your Klaviyo bill is to choose the right plan based on your actual needs. If SMS marketing isn't essential, the Email plan may be more cost-effective than the Email + SMS plan. You can achieve this by regularly checking up on the usage of different features you're paying for. If things like segmentation, A/B testing, and predictive analytics are not in use, consider downgrading.

Get Wise Business for Smart Savings

Since Klaviyo charges in USD, UK businesses can avoid foreign transaction fees by using the Wise Business multi-currency card. With our card, you can get the mid-market exchange rate with no hidden markups. What's more, transactions with your Wise Business card are also eligible for a 0.5% cashback. Wise Business is a great way to avoid the unnecessary costs that come with exchanging GBP for USD or any other currency.

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Klaviyo pricing vs. Mailchimp comparison

Klaviyo and Mailchimp are two of the most popular email marketing platforms for businesses, but their pricing structures differ significantly. While both offer flexible plans, Klaviyo's pricing is based on the number of customer profiles. It also includes advanced segmentation⁵, automation, and predictive analytics. Mailchimp, on the other hand, offers tiered plans based on the number of contacts and includes fewer built-in advanced features unless you opt for higher-tier plans.

FAQs - Klaviyo pricing and plans guide for the UK (2025)

Here are some frequently asked questions about Klaviyo pricing and plans in the UK:

Does Klaviyo have a free plan / free trial?

Yes, Klaviyo offers a free plan that includes 500 monthly email sends and 150 SMS/MMS credits. This is essentially a perfect option for small businesses or ones that want to test the platform and its features. This plan, however, is only suitable for accounts with less than 250 active profiles, and some of the advanced features aren't included.

Does Klaviyo have an app?

Klaviyo does not offer a dedicated mobile app for managing your email and SMS marketing campaigns. However, they offer mobile push notifications as part of their platform.

Does Klaviyo have an API?

Klaviyo's API allows businesses to integrate their own systems with the platform. It makes it easy to automate processes and synchronise data across different applications. With Klaviyo's API, you get seamless integration with various e-commerce platforms, CRMs, and other tools. In turn, you get to create personalised marketing campaigns using your own data and triggers.

Does Klaviyo have any implementation and onboarding costs?

Klaviyo's pricing primarily depends on the number of active profiles and the features you choose, with no mandatory implementation or onboarding fees. However, if you opt for additional services such as the Customer Data Platform (CDP), there is an additional cost. Some agencies may also charge initial setup fees for Klaviyo integrations, although these fees are separate from Klaviyo's charges and vary based on the agency's services.

Make the most out of Klaviyo for your business

Klaviyo is a flexible solution for different business needs, whether you're just starting out with their free plan or scaling up with the Email + SMS plan. The platform provides a range of features designed to enhance email and SMS marketing campaigns.

Klaviyo spending can be kept in check through regular audits and a thorough understanding of your business needs. Additionally, when paying for subscriptions, tools such as the Wise Business multi-currency card can help minimise transaction fees when exchanging currency from GBP to USD.

Sources used in this article:

Sources last checked: 14th April 2025