HubSpot pricing and plans guide for the UK (2025)

HubSpot is a dominant force in the sales and marketing space, widely recognised as the pioneer of the concept of inbound marketing. This platform offers one of the most extensive CRM, marketing, and sales solutions available today. All these features make picking the right HubSpot pricing plan tricky and overwhelming, especially for businesses trying to determine the best value for their needs.

One crucial aspect of handling any HubSpot cost that shouldn't be overlooked is foreign transaction fees. Many UK businesses pay for software subscriptions in USD or EUR, which usually leads to unnecessary conversion costs. A great solution is to use the Wise Business multi-currency card and pay for HubSpot and other SaaS tools at the mid-market exchange rate.

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HubSpot pricing plans overview

HubSpot's suite of tools is divided into different "Hubs," each tailored to specific business functions such as Marketing, Sales, Service, Content Management (CMS), and Operations¹. Each Hub provides several pricing tiers suitable for businesses of different sizes and requirements. Additionally, HubSpot offers a bundled CRM Suite that integrates all Hubs into a single package.

Plan	Marketing Hub	Sales Hub	Service Hub	CMS Hub	Operations Hub
Free	£0	£0	£0	£0	£0
Starter	£18/mo	£18/mo	£18/mo	£18/mo	£18/mo
Starter Customer Platform	£18/mo	£18/mo	£85/mo	£18/mo	£18/mo
Professional	£780/mo	£85/mo	£85/mo	£440/mo	£700/mo
Enterprise	£3,000/mo	£135/mo	£135/mo	£1,310/mo	£1,740/mo

The CRM Suite bundles all Hubs and provides a unified platform where you can handle marketing, sales, service, content management, and operations. This suite is a great option for businesses looking for a platform that covers all these aspects. Professional Customer Platform comes at £1,130 monthly, while the Enterprise Customer Platform starts at £3,740 a month.

Free plan pricing

The Free plan includes a range of essential tools that help businesses manage contacts, engage with customers, and track performance. However, included feature availability varies slightly across different Hubs.

Free plan features

If your business doesn't need the powerful tools that HubSpot's paid plans offer, the Free plan may prove to be sufficient. Here are some of the key features you get for £0 (no card required):

• Store up to 1,000,000 contacts without an expiration date,
• Send up to 2,000 emails per month²,
• Run limited ad campaigns on platforms like Google, Facebook, and LinkedIn,
• Engage with website visitors in real time,
• Get basic insights into marketing, sales, customer service performance, and more.

Is the Free plan right for my business?

The Free plan is ideal for small businesses and startups that need simple CRM and basic marketing tools without financial commitment. It also works well for landing pages and freelancers who need contact management but don't want to worry about HubSpot email marketing pricing. It's also a great option for those who want to give HubSpot a test run before they upgrade to a paid plan.

HubSpot Starter pricing

The Starter plan is HubSpot's entry-level paid option designed for businesses that need more advanced features than the free plan but at an affordable price. Pricing varies depending on the Hub, but the starting price for each is £18 a month.

Starter plan features

The Starter plan is an expanded version of the free version, with added tools for automation, personalisation, and branding. Features vary across Hubs, but common upgrades include³:

• Marketing Hub – email and form automation, ad retargeting, removal of HubSpot branding, and list segmentation,
• Sales Hub – meeting scheduling, email tracking, custom reporting, and simple automation for follow-ups,
• Service Hub – basic ticket automation, customer service tools, email and in-app chat support,
• CMS Hub – custom domain support, enhanced security, and premium hosting,
• Operations Hub – custom field mappings and basic data automation.

Is the Starter plan right for my business?

The Starter plan is a good choice for small businesses, startups, and growing teams that need more automation and customisation without committing to high costs. It's ideal for businesses that need to avoid HubSpot branding and improve customer engagement overall.

Starter Customer Platform plan pricing

The Starter Customer Platform plan bundles multiple tools to help businesses manage their customer relationships more effectively. It includes essential features for marketing, sales, and customer service. Pricing for this plan is £18 a month, and this package includes all Starter features across marketing, sales, and service Hubs.

Starter Customer Platform plan features

The Starter Customer Platform plan covers the core functionalities of HubSpot's CRM suite, including all the essential tools that can help small businesses grow and handle their processes better. Here are the key features included in this plan:

• CRM and contact management to store up to 1,000,000 contacts with basic CRM functionality,
• Email marketing for sending automated emails without HubSpot branding,
• Sales automation with simple email scheduling, meeting booking, and email tracking,
• Forms and landing pages for lead capture,
• Retargeted ads across Google, Facebook, LinkedIn, and more.

Is the Starter Customer Platform plan right for my business?

The Starter Customer Platform plan can be suitable for different sizes of businesses, but it's ideal for small companies or startups that need an integrated solution for managing marketing, sales, and customer service. If you need a way to grow the customer base and automate essential workflows at an affordable price, then this solution is for you.

HubSpot Professional pricing

As a mid-tier option, the Professional plan is designed for growing businesses that need more advanced marketing tools. However, prices for this plan vary by Hub – £780 a month for Marketing, £85 a month for Service Hub (same for HubSpot Sales pricing), and £440 and £700 a month for CMS and Operations.

Professional plan features

The Professional plan is a serious step up from the Starter plan as it comes with powerful automation, AI-driven insights, and deeper integrations. Features vary across Hubs, but key upgrades include⁴:

• Marketing automation with workflows and A/B testing for email campaigns,
• Sales automation and sequences, and deal and pipeline automation,
• Ticket automation and SLAs,
• Dynamic content and personalisation,
• Programmable automation, webhooks, and more.

Is the Professional plan right for my business?

The Professional plan is an ideal choice for businesses that are in dire need of advanced automation for marketing, sales, or customer service. With this plan, companies can get data-driven insights and custom reporting so they can optimise performance better. It's also a flexible option that can cover all bases while the business, its team, and its customer base grow.

HubSpot Enterprise pricing

If your company and requirements are large, HubSpot has the highest-tier offering called the Enterprise plan. It's specially designed for large-scale operations and enterprises that require advanced automation, security, and customisation. Pricing varies by Hub: the HubSpot Marketing pricing in this plan starts at £3,000 a month, Sales and Service Hubs £135 a month each, while HubSpot CMS pricing is £1,310 a month, and Operations £1,740.

Enterprise plan features

The Enterprise plan includes all Professional features plus advanced tools for automation, governance, and reporting. Each Hub provides enterprise-grade capabilities that make it possible to support large teams and complex business operations, such as the following:

• Advanced reporting and attribution models,
• Custom reporting with advanced forecasting,
• Advanced customer service automation,
• Serverless functions and enterprise-grade security,
• Advanced data governance and compliance tools, and more.

Is the Enterprise plan right for my business?

This plan is a perfect fit for large organisations that need advanced automation, AI-powered insights, and deep customisation. It's best for companies with multiple teams and departments that require strict user roles, permissions, and governance. Additionally, it's a great choice for companies that need flexible marketing, sales, or service solutions that will adjust to their growth.

How much do HubSpot add-ons cost?

With HubSpot, you can get your hands on several add-ons that further enhance the platform's capabilities. Businesses can increase their SMS limit for $15 per month⁵, and for $70 per month, they can expand their calculated properties by 25, with a maximum of 500 per account (for Enterprise).

The platform also has some additional add-ons designed to enhance email management, branding, and security. The Dedicated IP add-on costs $300 per month and provides businesses with a monitored IP address for better sender reputation.

What is the pricing currency?

HubSpot's pricing is primarily listed in US dollars (USD) on their website. However, in order to accommodate customers worldwide, they offer multiple currencies for billing and transactions. You can also change the currency in which the prices are displayed directly on their website.

As for businesses located within the UK, the prices are conveniently displayed in British pounds (GBP). This localised pricing allows UK customers to view and understand the costs in their native currency. If your business is dealing in multiple currencies, and you want to get real-time currency conversion rates, you can use the Wise Business multi-currency card. It allows you to spend in 40+ currencies, including USD, GBP, and more.

How to save on your HubSpot bill next month

Reducing your HubSpot costs starts with choosing the right plan for your business. Instead of opting for the most feature-packed tier, assess your needs and select a plan that covers essential tools without unnecessary extras.

Next, conduct regular usage audits with your team. Many businesses pay for features they rarely use. For example, advanced automation workflows, predictive lead scoring, or A/B testing in emails might seem valuable but could go unused. Also, keep in mind that choosing to pay for your plan annually can further cut costs.

Additionally, be mindful of foreign transaction fees when paying for your HubSpot subscription, especially if your account is billed in USD or EUR. These fees can quietly add up and impact your bottom line. Using a Wise Business multi-currency card can help you avoid extra costs by allowing you to pay at the mid-market rate with no markups, getting you the best value on your subscription.

Get Wise Business for Smart Savings

For UK businesses that need to cut on some costs – and it's always wise to do so, especially to manage SaaS subscriptions efficiently, Wise Business is a great solution. Our multi-currency card can help you save on your HubSpot bill.

Not only that, when you pay in the currency HubSpot charges – whether USD, EUR, or GBP – you avoid unnecessary foreign transaction fees and always get the mid-market exchange rate with no markups. Plus, with 0.5% cashback on all eligible transactions, your business can earn back a portion of its spending, so every payment works smarter for you.

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Salesforce vs. HubSpot pricing comparison

Salesforce has a pretty modular offering, so choosing between these platforms comes down to their prices. Since we've already gone through costs for different tiers, tools, and add-ons HubSpot has to offer, here is a breakdown of Salesforce prices⁶:

• Starter Suite – $25 per user a month,
• Pro Suite – $100 per user a month,
• Enterprise – $165 per user a month,
• Unlimited – $330 per user a month,
• Einstein 1 Sales – $500 per user a month.

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FAQs - Hubspot pricing and plans guide for the UK (2025)

Here are some commonly asked questions about HubSpot pricing:

Does HubSpot have a free plan / free trial?

HubSpot offers a free plan that's ideal for small businesses and startups that need to manage customer relationships at no cost.

Does HubSpot have an app?

HubSpot has a mobile app available for iOS and Android devices, allowing users to access CRM tools on the go. With the app, you can view and edit records, make calls, manage marketing emails, and use the conversations inbox directly from your mobile device. The app is available for iOS devices running iOS 16 or later and Android devices running Android 10 and above. It can be downloaded for free from the App Store and Google Play Store.

Does HubSpot have an API?

HubSpot offers a powerful API⁷ that allows businesses to integrate with third-party tools, automate workflows, and customise their CRM experience. The API follows REST conventions, supports standard HTTP methods (POST, GET, PUT, DELETE), and returns data in JSON format. API calls are simplified through client libraries in a variety of programming languages.

Does HubSpot have any implementation and onboarding costs?

HubSpot charges onboarding fees⁸ for its Professional and Enterprise plans. Businesses can choose between HubSpot's own onboarding services or working with a HubSpot Agency Partner for more tailored support. With HubSpot's onboarding service, businesses get access to an Implementation Specialist for 90 days, who provides guidance but does not handle hands-on setup.

Choose the right HubSpot plan and save with Wise Business

From startups to large enterprises, HubSpot provides a range of plans suitable for all types of businesses. These plans include a Free option and advanced options with AI-powered tools and automation. To choose the best plan for your business's requirements and budget, it is important to understand HubSpot's pricing structure, which includes add-ons and onboarding fees.

In order to get the most out of their subscriptions, businesses should regularly check their plan usage and cut on any features they don't really need. They should also keep an eye on foreign transaction fees when paying for their subscription. Keep in mind that with the Wise Business multi-currency card, you can pay in multiple currencies at the mid-market rate with no markups.

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Sources used in this article:

1. HubSpot Pricing, Explained – Encharge – Overview of HubSpot's pricing tiers (Mar. 2025).

2. HubSpot Pricing Review – EmailToolTester – A breakdown of HubSpot's costs and features.

3. HubSpot Pricing Guide – MakeWebBetter – Explains pricing across HubSpot's Hubs.

4. Sales Hub Plans Compared – Forecom Solutions – Compares Professional vs. Enterprise plans.

5. Official HubSpot Product Catalog – Full list of products and pricing.

6. HubSpot vs. Salesforce Pricing – Zapier – Pricing comparison with Salesforce.

7. HubSpot API Overview – Dev Docs – API details and usage limits.

8. Onboarding Pricing – RevPartners – Costs for HubSpot onboarding services.

Sources last checked: 22nd April 2025