How much does it cost to sell on eBay?

Remay Villaester (May)

E-commerce is one of the biggest and fastest-growing industries in the world. In 2019, e-commerce sales were about $3.5 trillion worldwide and are expected to hit $6.54 trillion by the year 2022.¹

eBay is one of the biggest e-commerce platforms, as it allows third-party sellers to put up goods for sales and reach an unprecedented number of interested buyers. However, if you are a beginner on eBay, or even if you've been at it for a while, it is important to know how much it costs you to sell on eBay. Making sales on eBay has a cost implication, and understanding exactly what that cost implication is will allow you to plan and maximize your profits.

In this article, we’ll look at how much it costs to sell on eBay. We’ll also look at the additional fees that you’ll incur when withdrawing from your payment gateway. Finally, we’ll take a look at how you can save some money on your sales using Wise Business.

What are the fees for selling on eBay?

When selling on eBay, there are two kinds of accounts that you can have: A private seller account or a business seller account. Most beginners don’t know the difference, but it is quite important. A private seller account is aimed at sellers that want to sell a few items on eBay that belong to them personally. A business account, on the other hand, is more suited to sellers that want to set up a business and often sell on eBay.

If you're having trouble deciding between which kind of account you should get, then these questions should help you:

  • 1. Do you intend to buy or manufacture items explicitly for sale on eBay?
  • 2. Do you wish to become an eBay trading assistant?
  • 3. Are you planning to sell a high number of items (over 250 in a month)?
  • If your answer to any of the above is yes, then you probably need a business seller account.

    As you might suspect, each of these accounts has different fees associated with them. Let's take a look at the fees you are likely to incur when you use a private account and a business account.

    Private Account Seller Fees

    Private sellers can list the items for free on eBay - you only pay for any additional upgrades that you choose, as well as a final value fee for when your item is sold.² The price that you pay depends on the price of the item, the category, and format that you choose for your listing, as well as any other optional listing upgrades that you decide to add.

    Private sellers have a monthly allocation of 1000 free listings. Anything above that, and you're charged £0.35 for each new listing you create.

    Private account sellers pay a final value fee when the item is eventually sold. This fee is 10% of the total transaction value, including postage. The final value fee is also capped so that you don't pay more than £250 for any single item.

    Here are the fees for optional listing upgrades.

    UpgradeDescriptionUpgrade fee per listing
    Reserve PriceSet a reserve price (minimum £50) and your item won't be sold if bids don't reach that amount.It gives you the peace of mind that your item won't be sold for less than you're willing to sell it for.4% of the reserve price (to a maximum of £150 per item), whether or not the item sells.
    Add a Buy it now PriceGive your buyers the option to purchase before an auction-style listing ends, for a set price. A Buy it now price gives you the possibility of a quick sale for the right money.50p
    SubtitleMake your item stand out from the crowd with a line of additional text that appears beneath your listing title in search results.£2
    Gallery PlusCatch a buyer's eye with larger pictures from your listing in search results when buyers move their mouse over your listing's thumbnail picture£2.50 (Free in Clothes, Shoes & Accessories, Home, Furniture & DIY, and Pet Supplies).
    Listing in 2 categoriesAn extra listing fee for the second category.35p
    SchedulerCreate your listing now and set it to go live at a future time of your choosing.Free for your first 1,000 (or 1,100 for private sellers with a Basic Shop) listings per month (excluding Property and Classified Ads). After that, 6p per listing.
    International Site visibilityMaximize your item's visibility in search results on and If your listing is eligible for this upgrade and not already appearing on these sites, you'll have the option to add it on as part of the listing experience. Make sure you've specified postage options for the US and Canada, so buyers will know what international P&P will cost.30p for Fixed Price listings For auction style listings the fee depends on the start price:5p for start price less than £510p for start price from £5 to £29.9915p for a start price of £30 or more
    Special durationYou can choose a 1- or 3-day duration for your listing. Private sellers with a basic shop get 100 free listings that include this upgrade.35p

    Business Account Seller Fees

    For those using a business account, eBay charges two main types of fees when you sell.³ A listing fee, also known as an insertion fee and a final value fee when the item is sold. Sellers can also run their own eBay shop for a monthly subscription. The benefits and fees for shops depend on the kind of subscription that you choose.

    Here are the additional fees for using the eBay shop option.

    No ShopBasicFeaturedAnchor
    Pay as you sell.Get your business started with reduced fees and tools to help you grow.Take it to the next level with more free listings, eBay packaging supplies, free international listings, and more.Expand your business with confidence, with unlimited fixed-price listings included and increased benefits across the board.
    Monthly subscription value*-£90£245£1275
    Monthly price-£25£69£399
    Free fixed price listings**-2501500Unlimited
    Free 7-day auction-style listings**-50300500
    Additional fixed price listings30p10p5pFree
    Additional auction-style listings30p15p15p15p

    Other External Fees

    As a seller on eBay, the primary way for you to receive payments is with PayPal. Of course, there is a service charge when you receive payments. The amount charged depends on how much is sent and where the sender is from. Paypal charges around 2.90% + 30p on every transaction if the buyer is in Europe. For other buyers outside Europe, that fee can rise to 4.90% + 30p.⁴ We have done the math for you in this easy to use PayPal eBay calculator.

    While this might seem negligible, it can be significant when it accumulates. Fortunately, there is a way to save money on sales with Wise.

    Wise offers online sellers with a borderless self-service business account where they can hold and receive money in various currencies. Let’s take a closer look at how Wise helps eBay sellers save money on sales.

    How to save money on Sales

    One of the main ways Wise helps you save money is converting your money using the real exchange rate without hidden mark-ups. Most payment gateways, including PayPal, charge a markup, meaning that exchange rates are lower than they are in the market, and this way, you get paid even less. Remember that this is after eBay and PayPal might have charged you, respectively.

    There's a small fee for converting your money that is always shown upfront so you know exactly how much you'll pay before you make the transfer.

    Wise not only saves you money but also provides additional financial services that are tailored to your needs as an online seller. Here are some of them:

    • Giving you the capacity to get paid and hold money in over 40 currencies.
    • Giving you Wise API access to make payments on a schedule, and to automate things like budget reconciliation and accounting includes integration with Xero and Quickbooks.)
    • A debit card (Wise Business Mastercard) that does automatic, real market-rate currency conversion to help you make payments faster and more convenient.

    Start saving today with Wise

    Want to earn extra revenue? Join the Wise affiliate program and receive commission for recommending Wise to other online sellers.


    1. Statista blog post
    2. eBay seller help article
    3. eBay seller help article
    4. PayPal merchant fees

    This publication is provided for general information purposes only and is not intended to cover every aspect of the topics with which it deals. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content in this publication. The information in this publication does not constitute legal, tax or other professional advice from Wise Payments Limited or its affiliates. Prior results do not guarantee a similar outcome. We make no representations, warranties or guarantees, whether express or implied, that the content in the publication is accurate, complete or up to date.

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