Hootsuite pricing and plans guide for the UK (2025)

Hootsuite is a renowned tool for social media and a very convenient solution for businesses that need help to present themselves across different platforms. However, Hootsuite pricing might be confusing for some. They have options for solopreneurs, small teams, and large organisations, so it's important to understand which plan offers the best value for your needs.

UK-based businesses planning on using a SaaS tool such as Hootsuite can expect various currency exchange fees that can add unnecessary costs. As they are billed in foreign currency, many traditional banks and payment providers charge hidden markups and additional transaction fees when converting GBP. With the Wise Business multi-currency card, businesses can pay for subscriptions at the mid-market exchange rate, avoid hidden fees and keep costs predictable. You can use this card to spend in 40+ currencies, including USD, all while avoiding hidden costs.

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Hootsuite pricing plans overview

Hootsuite offers a few pricing levels to meet the needs of businesses of different sizes. The platform provides multiple subscription plans¹, each with varying features, user limits, and social account allowances. Pricing is structured on a monthly or annual basis, where Hootsuite annual pricing offers a discount compared to monthly billing².

In addition to its core plans, Hootsuite also offers add-ons³, such as Hootsuite Amplify for employee advocacy and Hootsuite Social Listening for in-depth audience insights. These extras come at an additional cost but are a great solution for businesses that need to customise their subscriptions based on specific needs.

Professional plan pricing

The Professional plan is Hootsuite's most affordable paid option, ideal for individuals and small businesses that need an easy way to manage their socials. When it comes to Hootsuite Pro pricing, it costs $149 for a monthly subscription and $99 per month when billed annually.

Professional plan features

While the Hootsuite Professional pricing is the most affordable option, it offers only the essential tools for social media management. Here is what you get with this paid plan¹:

• 1 user access, suitable for solo entrepreneurs and small business owners,
• 10 social accounts to manage across platforms like Facebook, Instagram, Twitter, LinkedIn, and more,
• Scheduling and publishing posts without restrictions,
• Planned and automated content to maintain a consistent presence,
• Access to insights to track post performance and engagement,
• Response to messages and comments from a centralised inbox.

Is the Professional plan right for my business?

The Professional plan is a great choice for freelancers, solopreneurs, and small business owners who manage multiple social media profiles on their own. It's ideal for businesses with up to 10 social accounts that need a quick and easy scheduling and analytics tool without team collaboration features.

Team plan pricing

The Team plan is designed for growing businesses that need collaboration tools for social media management. It costs $399 per month on a monthly subscription or $249 per month when billed annually, so you can significantly cut costs if you commit.

Team plan features

If you need a more extensive plan for your business needs, the Team plan might be the best solution out of all Hootsuite plans and pricing options. It includes more collaboration tools and expanded access, making it ideal for businesses with multiple team members handling social media. Key features include the following:

• 3 users so multiple team members can collaborate,
• 20 social accounts to manage a wider range of platforms efficiently,
• Unlimited scheduling to plan and automate posts in advance,
• Custom analytics to gain deeper insights into social media performance,
• Centralised message management for improved engagement.

Is the Team plan right for my business?

Small to medium-sized businesses that need multiple users to manage social media efficiently will find this plan a perfect fit for their needs. The Team plan provides all the necessary tools for content creation, scheduling, and team engagement.

Enterprise plan pricing

The Enterprise plan is a custom option that can be fully tailored to meet the needs of big businesses and organisations. Since Hootsuite enterprise pricing is custom, it's required to contact the platform directly for a quote based on the business's specific requirements. However, keep in mind that the starting price for this plan is $15,000⁴.

Enterprise plan features

The Enterprise plan is designed for large businesses, agencies, and organisations that require advanced social media management, security, and integrations. As such, it includes the following:

• Unlimited user number to expand the participating team without any restrictions,
• 50+ social accounts to manage multiple brands or high-volume posting,
• Advanced analytics for custom reporting and deeper insights,
• AI-powered social listening that helps monitor brand mentions, trends, and competitor activity,
• Security and compliance tools that enhance data protection and approval workflows,
• Dedicated account management and training,
• Integration with CRM, advertising, and automation tools.

Is the Enterprise plan right for my business?

The Enterprise plan is best suited for large businesses, agencies, or organisations with complex social media needs. If your team requires advanced analytics, enhanced security, AI-driven insights, and extensive collaboration tools, this plan provides the much-needed customisation for high-level social media management.

How much do Hootsuite add-ons cost?

No matter which of the Hootsuite plans you choose for your business, you can always enhance them with several add-ons offered by the platform. However, keep in mind that the costs of additions such as the Amplify vary depending on your needs. If you're interested in Hootsuite Social Listening pricing or Hootsuite Amplify pricing, you should contact them to get a custom price for that add-on as well.

These two add-ons are very handy as they enhance the core plans. For instance, Hootsuite Amplify⁵ is an employee advocacy tool that helps businesses share content through their teams. On the other hand, Hootsuite Social Listening is an AI-powered monitoring tool designed to track brand mentions, industry trends, and competitor insights. Neither of these add-ons is included in the Professional or Teams plan, so as a user of either, you would need to purchase them separately.

What is the pricing currency?

Hootsuite primarily charges customers in USD (United States dollars), regardless of their location. This means that businesses in the UK may need to convert their payment amount into GBP when paying for their subscriptions. If you want to know the equivalent cost in GBP, it's helpful to use a currency converter such as the Wise currency converter to get the most accurate exchange rates. Keep in mind that exchange rates may fluctuate, and additional fees may apply if you're paying in a different currency.

How to save on your Hootsuite bill next month

UK businesses can optimise their Hootsuite spending and save money by following a few simple steps. First things first, you should carefully review the different Hootsuite plans to determine which option suits your business best. Next, you should also regularly assess how your team is using Hootsuite. Are you utilising all the advanced features, like social listening or analytics tools? These features can sometimes go unused, especially in smaller teams.

If you're paying in USD, foreign transaction fees could add extra costs to your monthly Hootsuite bill. These fees can eat into your profits over time. To avoid this, use the Wise Business multi-currency card to pay for your subscription. With Wise, you can make payments in USD at the mid-market exchange rate and avoid unnecessary fees and markups.

Get Wise Business for smart savings

Save on foreign transaction fees and earn rewards with Wise Business. When you use a Wise Business multi-currency card to pay for your Hootsuite subscription, you'll always get the mid-market exchange rate with no hidden markups. Plus, businesses registered in the UK can earn 0.5% cashback on eligible transactions. Cashback is automatically credited to your Wise account each month in the currency you have spent, and it's an effortless way to help you maximise savings.

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Hootsuite vs. Sprout Social - price comparison

Pricing is one of the main components when searching for a good social media management tool for your business. Hootsuite and Sprout Social are two of the most popular options as they offer similar features but with different pricing structures and value propositions. Both platforms operate on a tiered pricing model, with different plans fitting businesses of various sizes.

Sprout Social provides four pricing plans, each tailored to different business needs. The Standard plan⁶ ($199 per seat/month) is ideal for small teams, while the Professional plan ($299 per seat/month) is best for teams managing multiple profiles. The Advanced plan ($399 per seat/month) is designed for cross-functional teams, and the Enterprise plan offers custom pricing with tailored onboarding.

FAQs - Hootsuite pricing and plans guide for the UK (2025)

Here are some commonly asked questions about Hootsuite pricing:

Does Hootsuite have a free plan / free trial?

While a Hootsuite free plan isn't available among their pricing options, they do, however, offer a 30-day free trial for paid plans, a way for users to explore its features before committing.

Does Hootsuite have an app?

Hootsuite has mobile apps⁷ for iOS and Android that let people control their social media accounts on the go.

Does Hootsuite have an API?

Yes, Hootsuite does have an API that developers can use to add its features to their own apps, making it easier to make custom social media management tools.

Does Hootsuite have any implementation and onboarding costs?

Hootsuite's Professional and Team plans do not typically include additional implementation or onboarding fees. Enterprise plans, on the other hand, might come with customised training services, which could have some additional costs.

Choose the right Hootsuite plan and manage payments with Wise

Hootsuite offers different plans for everyone, from freelancers to big companies. Whether you just need basic scheduling, detailed analytics, or team tools, they've got something that fits your needs and budget. The Professional and Team plans are great for individuals and small groups, and Enterprise users get special setup help and top-notch support.

While picking the right plan is crucial, it's also essential to consider foreign transaction fees, as these can add up over time. Using Wise Business for your payments guarantees you always pay at the mid-market exchange rate with no markups, which helps you save on international transactions. Plus, with 0.5% cashback on eligible business card transactions, Wise makes it even more rewarding to manage your expenses efficiently.

Sources used in this article:

Sources last checked: 23rd April 2025