Buffer pricing and plans guide for the UK (2025)

Managing social media efficiently is essential for businesses of all sizes, and Buffer is one of the most popular tools for scheduling posts and analysing performance. However, choosing between different Buffer pricing plans may be challenging, especially if you want to budget carefully.

If you're managing multiple SaaS subscriptions, foreign transaction fees can add up quickly. With a Wise Business multi-currency card, UK businesses can pay for tools like Buffer at the mid-market exchange rate, avoid unnecessary fees, and keep costs low.

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Buffer pricing overview

Buffer social media pricing is structured in several tiers that fit different needs. The platform provides a free plan with limited features and paid Buffer plans¹ that unlock advanced scheduling, analytics, and collaboration tools. Pricing is structured on a per-user, per-month basis, with available discounts if you choose to pick annual billing instead.

Plan	Monthly pricing	Annual pricing
Free	$0	$0
Essentials	$6	$5
Team	$12	$10
Agency	$100	$100

Free plan pricing

Is Buffer free, or does it offer a trial period? Among their tiered plans, there is also one completely free. Simply named the Free plan, it is a great starting point for individuals or small businesses that need help with managing social media without costs. It allows users to schedule posts and access basic tools, making it an ideal solution for those with minimal social media management needs. Since it's completely free, businesses can test Buffer's core functionalities before committing to a paid option.

Free plan features

Buffer's Free plan is a great starting point for managing social media, as it offers basic tools for scheduling and publishing content. Keep in mind that it does have some limits that might not work for everyone, especially those with bigger needs. Here is what you get:

• Manage up to 3 social channels,
• Schedule up to 10 posts per channel,
• Access to basic publishing tools,
• Use of a link shortener,
• Limited access to Buffer's analytics.

Is the Free plan right for my business?

If you're a freelancer, a startup, or a small business managing just a few social media accounts, the Free plan might be sufficient. It offers a simple way to stay organised and keep the content flowing without any hitches. However, the post-scheduling limit can be an obstacle for businesses that have high-volume content needs. If you require more channels, advanced analytics, or team collaboration, think about upgrading.

Essentials plan pricing

The Essentials plan is Buffer's entry-level paid solution designed for businesses and professionals who need more scheduling options and access to analytics. It costs $6 per social channel per month when billed monthly or $5 per channel per month when billed annually. This flexible pricing model allows businesses to adjust their use based on the number of social accounts they manage.

Essentials plan features

With the Essentials plan², businesses gain access to more powerful social media management tools. Here's what's included:

• Unlimited post scheduling,
• AI-powered post ideas and rewriting suggestions,
• Detailed social media analytics and engagement metrics,
• Hashtag manager for optimised reach,
• First comment scheduling for Instagram and TikTok,
• Customised posting schedules,
• Access to Buffer's customer support.

Is the Essentials plan right for my business?

The Essentials plan is ideal for freelancers, small businesses, and social media managers who need greater control over scheduling and insights into post performance. If you manage a few social channels and want to track engagement, optimise content, and remove scheduling restrictions, this plan offers a lot at an affordable price.

Team plan pricing

The Team plan is designed for businesses that require collaboration tools and shared access to social media accounts. It costs $12 per social channel per month when billed monthly or $10 per channel per month when billed annually. This plan allows multiple users to manage content with ease while enabling even more control over permissions and approvals.

Team plan features

The Team plan includes all the features of the Essentials plan, plus additional collaboration tools that help teams work as efficiently as possible. Here's what's included:

• Unlimited post scheduling across all connected channels,
• Collaboration tools for multiple users,
• Approval workflows to manage content before publishing,
• Role-based permissions for team members,
• Engagement and analytics reports to track performance,
• AI-powered content recommendations,
• Priority customer support.

Is the Team plan right for my business?

The Team plan offers the right balance of collaboration, control, and insights for a small to mid-sized business with a dedicated social media team. It's especially useful for marketing agencies², content teams, and businesses where multiple people contribute to social media management.

Agency plan pricing

The Agency plan is Buffer's most encompassing solution, and it's designed for agencies and businesses that manage multiple clients and social media accounts. Its starting cost is priced at $100, but you can try it out for free for 14 days³.

Agency plan features

The Agency plan includes all features from the Team plan, along with advanced tools for managing multiple brands and clients with ease. Key features include⁴:

• Manage up to 10 social channels (expandable at an extra cost),
• Unlimited post scheduling,
• Full team collaboration with custom user roles,
• Advanced approval workflows,
• Comprehensive engagement and analytics reports,
• White-label reports for client presentations,
• Priority support for faster issue resolution.

Is the Agency plan right for my business?

If you're a social media agency, marketing consultancy, or a business managing multiple brands, the Agency plan is your perfect fit. It's designed to handle high-volume social media scheduling and team collaboration. The fact that you can expand the number of social channels and access white-label reports makes it a great choice for agencies working with multiple clients.

How much do Buffer add-ons cost?

Currently, the Buffer platform includes their add-ons in their Buffer plan pricing tiers. There is no more need to look for Buffer Analyze pricing, as this premium social media analytics tool is now integrated⁵ into Buffer's main plans. You can find it within the Essentials, Team, and Agency plans, and this means users no longer need to purchase Buffer Analyze separately – it is included in the standard Buffer cost. It's designed to help businesses track performance, measure engagement, and optimise their social media strategy.

What is the pricing currency?

Buffer charges their customers in USD – this means that businesses located in the UK will be billed in a foreign currency and may face foreign transaction fees and currency conversion markups from their bank. To avoid these extra costs, using a Wise Business multi-currency card can be a smart solution.

With the Wise Business account, you can hold and pay in 40+ currencies, including USD and GBP, at the mid-market exchange rate with no hidden fees. This means you'll always get a fair conversion rate when paying for SaaS subscriptions like Buffer.

On top of that, UK businesses using a Wise Business card can now enjoy 0.5% cashback on eligible transactions. That means every time you pay for your Buffer subscription or other business expenses, you'll get a little back. For a mid-market rate without hidden fees, you can always use the Wise currency converter and see just how much you're paying.

How to save on your Buffer bill next month

Cutting costs where it matters can help UK businesses optimise spending and make sure they are paying only for what they need. Since Buffer offers different plans tailored for individuals, small teams, and agencies, you should review your needs or current usage of features to make sure you're on the most cost-effective plan.

Since Buffer charges in USD, UK businesses paying with a standard debit or credit card may face foreign transaction fees and exchange rate markups. Over time, these extra costs can add up. The best solution is to use a Wise Business multi-currency card to pay for your Buffer subscription in USD at the mid-market exchange rate, with no hidden fees. In the end, consider switching from monthly to yearly billing, as it's a great way to cut costs.

Get Wise Business for smart savings

If your UK business needs a way to manage international payments, subscriptions, and expenses with ease, Wise Business offers an all-in-one solution. With local account details in 9 currencies, you can receive payments like a local, withdraw from platforms like Amazon and Stripe, and make easy international transfers to over 70 countries.

Plus, the Wise Business multi-currency card helps you pay for SaaS subscriptions like Buffer at the real exchange rate and avoid unnecessary foreign transaction fees. You'll even earn 0.5% cashback on eligible business card transactions, so your expenses will work for you.

Get started with Wise Business 🚀

Buffer vs. Hootsuite price comparison

Buffer is ideal for small to medium-sized businesses⁶ that need simple and affordable social media management solutions with solid analytics and scheduling features. It's also a great choice for teams with a focus on content creation and engagement.

On the other hand, Hootsuite offers a more feature-rich solution, especially suited for larger teams and agencies. If your business needs advanced reporting, monitoring, and integrations with other platforms (such as CRM and customer support tools), Hootsuite may be the better option.

Hootsuite's pricing plans include Professional at $99 per month⁷, billed annually; Team at $249 per month, billed annually; and Enterprise with custom pricing. The platform doesn't offer a free plan, although you can use their 30-day free trial for the first two plans.

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FAQs - Buffer pricing and plans guide for the UK (2025)

Here are some commonly asked questions about Buffer pricing in the UK:

Does Buffer have a free plan / free trial?

Buffer offers a Free plan suitable for individuals and businesses that are only starting with social media management. It allows you to manage up to 3 social accounts and schedule up to 10 posts per account. For those that need more advanced features, Buffer provides a 14-day free trial of its Essentials and Team plans.

Does Buffer have an app?

Buffer offers mobile applications for both iOS and Android devices so you can manage your social media on the go.

Does Buffer have an API?

Buffer provides an API⁸ that allows developers to integrate its functionalities into other applications or services.

Does Buffer have any implementation and onboarding costs?

Buffer does not charge any additional fees for setting up or onboarding. The pricing is pretty clear, with costs associated only with the chosen subscription plan.

Choose the right Buffer plan and save with Wise Business

Buffer offers a range of plans to fit the needs of businesses of all sizes, from the Free plan for those just getting started to the more extensive Agency plan for large teams. Once you thoroughly understand the needs of your business, you can select the right plan and make the most of Buffer's features to enhance your workflow.

Additionally, remember to use Wise Business and our multi-currency card for effortless payments at the mid-market exchange rate, with no hidden fees or markups. This will help you optimise your social media management costs and ensure that your payments remain efficient and cost-effective.

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Sources used in this article:

1. Buffer Pricing - Official Buffer subscription costs.
2. ContentStudio Blog: Buffer Pricing - ContentStudio's Buffer price analysis.
3. Buffer for Agencies - Buffer features for agencies.
4. MyCV Creator Blog: Buffer Pricing 2025 Comparison - MyCV Creator's 2025 comparison.
5. Buffer Analyze - Buffer's analytics tool details.
6. Zapier Blog: Hootsuite vs. Buffer - Zapier compares Hootsuite/Buffer.
7. Hootsuite Plans & Pricing - Official Hootsuite plan pricing.
8. Buffer API Documentation - Buffer developer API info.

Sources last checked: 23rd April 2025