All the Ways to Get Paid on Black Friday if You're in E-commerce

Black Friday - Friday 29th November in 2024 - kicks off the end of year shopping period, with huge uplifts in on and offline sales as people grab a bargain and get ready for Christmas. Over the Black Friday weekend, online retail traffic can double - making it a huge opportunity if you’re in e-commerce.

Black Friday is a global event, boosting retail sales all over the world. If you're selling online to customers abroad, you need ways to get paid quickly and efficiently, without hidden fees or exchange rate markups, Wise Business can help.

This guide walks through some great ways to get paid over the Black Friday period, including taking multiple currency payments, using payment platforms and Buy Now, Pay Later services. Let’s dive right in.

Managing multiple currencies with Wise

Multiple Payment Methods

Black Friday sees a surge in online retail traffic - which is likely to bring new customers to your site looking for a great deal. With new customers in particular, you need to make it as easy as possible for the customer to pay, to land that first sale and create some brand loyalty. Here, offering multiple payment methods such as debit and credit cards, direct bank transfers, or even payment gateways like Stripe and PayPal can allow customers to choose their preferred method and be more likely to shop with your business.

Receiving some payment types may mean that there are fees to pay - but offering the broadest possible range of payment methods will increase your appeal and reduce the number of carts abandoned at checkout.

Multiple Currency Payments

E-commerce allows you to connect to customers globally. By allowing customers to pay in their preferred currency, you’ll increase trust as the customer knows they won’t be hit with high conversion costs when they purchase.

However, if you’re offering multi-currency payments it’s crucial that you choose the right provider to withdraw these foreign currency earnings, so you're not losing your hard-earned money on high conversion costs.

Check out Wise Business which offers a powerful multi-currency account you can use to accept payments in different currencies. This can help you attract global shoppers and reduce payment friction - and because Wise uses the mid-market exchange rate for currency conversion, with low fees, you’ll know you’re not losing out on high conversion costs either. Receive payments to a Wise Business account from PSPs and marketplaces, or direct from customers using a bank transfer or local payment method, in 9+ global currencies, and you’ll be able to hold, exchange, send or spend your money conveniently. We’ll cover a little more on how Wise Business can help you grow your business globally, later.

Payment Platforms Integration

E-commerce platforms like Amazon have made it possible to sell to customers anywhere in the world. However, if you sell on Amazon and get paid in multiple currencies, you may encounter hefty conversion fees which can eat into your bottom line. Here again, Wise Business can be a great tool to keep more of your money when connecting with overseas customers.

Wise Business can be integrated with major e-commerce platforms like Shopify, WooCommerce, Amazon or Etsy. This makes it easy for businesses to receive payments directly into their Wise Business account, simplifying the financial management of a busy sales season like Black Friday.

With Wise Business, you can withdraw your earnings from most platforms directly into your account in 9+ currencies without paying a penny - all you need to do is open account details in your chosen currency and link your account to your platform seller's account to get paid seamlessly. That’s easy for the customer, and for you too.

Buy Now, Pay Later

Black Friday kicks off a very busy time for retail - and customers may also be looking to maximise the bargain hunting opportunity without paying for everything upfront and immediately. Taking customer credit card payments is one solution - and offering Buy Now, Pay Later options such as Afterpay, Klarna, and Affirm can also allow customers to make purchases and pay over time.

Buy Now, Pay Later services can encourage higher cart values, as customers are more likely to buy expensive items when they can spread the cost over time. This can increase your reach, and start to build your customer base in new markets.

Invoice Payments

Black Friday isn’t just about retail sales direct to consumers - wholesale and B2B e-commerce businesses often also get involved, offering Black Friday discounts, and using this as a hook to communicate with their client base.

Create a free, professional invoice in your Wise Business account

If you get paid by bank transfer using customer invoices, you might want to check out Wise Business' free invoicing tool. Create and send invoices in multiple currencies, making it easier to get paid by clients globally during the Black Friday sale period and beyond. You’ll be able to receive your money right to your Wise account, to hold, send, spend or exchange as you wish. Easy.

Manage your international company's finances with Wise Business

Wise Business offers all you need to manage your day to day business finances across 40+ currencies, with no monthly subscription to pay.

• Open your Wise Business account to hold 40+ currencies, send payments to 160+ countries, and get local account details for 9+ currencies including GBP, EUR, USD and AUD as well as receive Swift payments in 23+ currencies.

• Get paid by customers, marketplace sites and PSPs in a broad range of global currencies, manage your business spending in multiple currencies with fast, low cost digital payments, and get physical and virtual business debit and expense cards for you and your team to spend and withdraw at home and abroad.

• You can also save time with batch payments to pay up to 1,000 recipients at a time in multiple currencies with one spreadsheet, and make accounting easier with powerful integrations with Xero, QuickBooks, FreeAgent and more. Accounts support multi-user access so you can allow your team members to view and manage the business financial information they need to do their jobs, while managing user permissions for security.

Over a busy sales period like Black Friday and the end of the calendar year, you need efficient and low cost ways to receive payments, including foreign currency payments when trading with customers overseas. You’ve got plenty of options, from taking customer card payments, using payment platforms and PSPs, and offering Buy Now, Pay Later for convenience.

No matter which payment options suit your specific business, getting an account with Wise Business could be a smart move if you need to pay or get paid in foreign currencies. You’ll get all you need to manage your business finances, with international functions, low cost payments, and mid-market exchange rates, so you can connect with customers around the world without excessive currency costs.