Ahrefs pricing and plans guide for the UK (2025)

Ahrefs is a powerful SEO tool that helps with keyword research, backlink analysis, and website audits. Whether you're a small business owner or a marketing manager, knowing the difference between Ahrefs pricing plans can help you choose the right plan for your needs and keep costs under control.

For businesses in the UK, paying for SaaS subscriptions like Ahrefs in different currencies brings high foreign transaction fees. The good news is that using the Wise Business multi-currency card allows you to avoid these fees altogether. With access to over 40 different currencies, including USD for Ahrefs billing, Wise Business enables UK businesses to manage their international expenses more efficiently.

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Ahrefs pricing plans overview

Ahrefs has several pricing options depending on your company size and SEO needs. Each plan comes with a feature set designed for different users, and you can pay monthly or annually. If you choose to pay annually, you'll save up to 17%¹.

Plan	Monthly price	Annual price (per month)
Lite	$129	$108
Standard	$249	$208
Advanced	$449	$374
Enterprise	Required annual commitment	$1,499

Lite plan pricing

When it comes to the pricing of the Ahrefs Lite plan, it's their most budget-friendly option at $99 per month or $83 per month with an annual subscription. It provides essential SEO tools perfect for individuals, freelancers, and small businesses. While it may not have the advanced features of the higher-tier plans, the Lite plan offers a solid foundation for improving search visibility and optimising online presence.

Lite plan features

Ahrefs' Lite plan is a solid entry point for SEO beginners. It's a perfect solution for a business that wants to boost its website's visibility and figure out what needs adjusting. With the Lite plan, you get the following:

• Manage up to five projects,
• View historical data for up to six months,
• Track 750 keywords,
• Use 100,000 crawl credits for site audits,
• Get 500 credits per user for various SEO tasks,
• Includes access for one user,
• Option to add two additional users for $40 per month each.

Is the Lite plan right for my business?

The Lite plan provides a good foundation for freelancers and small businesses² that need essential Ahrefs features at a reasonable cost. However, among the four Ahrefs plans and pricing options, this one might not be enough. This is especially true for businesses that are expanding and need in-depth SEO research, as it has limits on keyword reports and historical data.

Standard plan pricing

If your business is looking for an upgraded Ahrefs pricing plan, the Standard plan is designed for marketing professionals and businesses that require more advanced SEO capabilities. It costs $249 per month or $208 per month when billed annually.

Standard plan features

The Ahrefs Standard plan is a good option for businesses that need more advanced SEO and competitor analysis features. This plan includes everything in the Lite plan, plus:

• Manage up to 20 projects,
• View historical data for up to 2 years,
• Track 2,000 keywords,
• Use 500,000 crawl credits for site audits,
• Get unlimited credits per user for various SEO tasks,
• Includes access for one user,
• Option to add 5 additional users for $60 per month each.

Is the Standard plan right for my business?

The Standard plan gives businesses that run more than one SEO strategy a lot more data and tracking options. It's a great choice for marketing teams that need a deeper level of insight and flexibility.

Advanced plan pricing

The Ahrefs Advanced plan has a full set of powerful SEO tools and is designed to meet the needs of larger companies and in-house SEO teams. This plan is available for a monthly fee of $449 or a discounted rate of $374 per month when you opt for annual billing.

Advanced plan features

This plan includes all of the benefits of the Standard plan plus some other advantages – more data, more keyword research, and more detailed reporting options. It is designed for businesses and agencies that require a more thorough suite of SEO tools and insights to support their digital marketing strategies, including:

• Manage up to 50 projects,
• View historical data for up to 5 years,
• Track 5,000 keywords,
• Use 1,500,000 crawl credits for site audits,
• Get unlimited credits per user for various SEO tasks,
• Includes access for one user,
• Option to add 10 additional users for $80 per month each.

Is the Advanced plan right for my business?

If you manage SEO for a larger company or multiple clients, the Advanced plan ensures you have the resources to track and optimise your campaigns efficiently. The added API access and higher limits make it an ideal solution for growing businesses.

Enterprise plan pricing

The Enterprise plan is designed for the needs of large agencies and corporations but requires an annual commitment. This Ahrefs SEO pricing plan costs $1,499 per month. For that price, it provides everything a large company might need – extensive data access and custom integrations.

Enterprise plan features

The top-tier plan comes with a huge collection of advanced SEO tools that are meant to give users the power to analyse and improve their websites in great detail. It includes the most comprehensive SEO tools, and with its features, you get everything the Advanced plan offers, and the following:

• API integration for easy data access,
• Single Sign-On (SSO) and enhanced enterprise security features,
• User access management with detailed audit logs,
• Unlimited access to historical data for in-depth analysis,
• Customisable limits and expanded data export options,
• Trend analysis and forecasting tools for strategic planning.

Is the Enterprise plan right for my business?

If you're an SEO agency, a multinational corporation, or a company that requires the highest level of SEO analysis and support, the Enterprise plan is the best option. It comes with premium support and extensive tracking capabilities, and it's designed to help with the complex and demanding requirements of large organisations.

How much do Ahrefs add-ons cost?

Ahrefs provides several optional add-ons to enhance your subscription. The Starter plan offers access to essential tools like Site Explorer, Keywords Explorer, and Site Audit for beginners at $29 per month. Website owners can also take advantage of Webmaster Tools, which provide limited free access to Site Explorer and Site Audit.

Ahrefs also offers some premium add-ons¹. The Content Kit, starting at $99 per month, helps align content with search intent and optimise writing using AI-powered tools like the AI Content Helper and AI Content Grader. The Report Builder, available for $99 per month, allows users to create in-depth reports with up to 50 reports, 50 widgets per report, and 200 total widgets.

There is also an offer for businesses that need enhanced site audit and tracking capabilities – the Project Boost Pro add-on. Priced at $20 per month per project, it offers features like Auto-submit to IndexNow and AI-powered insights in Site Audit. At $200 per month per project, the Project Boost Max offers daily keyword updates, batch AI auditing, and high-volume event tracking in Web Analytics.

As for free add-ons, it offers the SEO toolbar³, a browser extension for Chrome and Firefox, which provides key SEO insights. However, you should keep in mind that full data access requires an active Ahrefs subscription.

What is the pricing currency?

Which currency is the Ahrefs price displayed and billed in? The cost for each of their plans is displayed and billed in US dollars (USD), which means that UK businesses will need to think of exchange rates when budgeting.

As for all the UK businesses interested in using Ahrefs, they should focus on avoiding foreign transaction fees. For that purpose, the Wise Business multi-currency card, available in 40+ currencies (including US dollars), can be a cost-effective solution. It allows payments in USD at the mid-market rate with no markups, which helps businesses save on international SaaS subscriptions.

How to save on your Ahrefs bill next month

When it comes to Ahrefs cost, there are several strategies to reduce costs while still making the most of the platform's SEO tools. First, choose the right plan based on your business needs. If you manage only a few websites and don't require advanced analytics, a lower-tier plan like Lite or Standard may be just what you need. Moving to the Advanced or Enterprise plans could really pay off if you're handling several big projects.

It's also essential to regularly review what features are used and which are not. Check with your team to see if they actively use all the add-ons and features in the chosen plan – if not, consider downgrading.

Another key factor to consider is foreign transaction fees, which can significantly impact your overall costs when paying for Ahrefs in USD. With Wise, you can pay in USD using the real exchange rate, and there are no hidden extra charges. This keeps your costs down and makes them easy to budget for.

Get Wise Business for Smart Savings

Managing business expenses efficiently is key to long-term savings. With Wise Business, you'll always get real exchange rates and avoid costly foreign transaction fees. Plus, with 0.5% cashback on eligible business card transactions, you can earn rewards on your regular expenses. If you want to get an idea of how Ahrefs' pricing converts to GBP, you can use the Wise currency converter for mid-market exchange rates.

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Ahrefs vs. Semrush pricing comparison

Ahrefs follows a flat pricing model with four core plans – Lite, Standard, Advanced, and Enterprise, each billed either monthly or annually. You can add more users for an additional cost, and there are optional add-ons to expand the features. Unlike Ahrefs, Semrush offers more bundled features within each tier but at higher base prices. It also includes add-ons like additional user seats, API access, and premium tools, which can significantly increase the total cost.

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FAQs - Ahrefs pricing and plans guide for the UK (2025)

Here are some of the most frequently asked questions about Ahrefs pricing in the UK:

Does Ahrefs have a free plan / free trial?

While an Ahrefs free trial might be handy, it doesn't offer a free plan or free trial for its paid services. However, it provides limited free access to some of its tools, such as Webmaster Tools, which offers basic SEO insights for website owners.

Does Ahrefs have an app?

Currently, Ahrefs does not have a standalone mobile app.

Does Ahrefs have an API?

Ahrefs offers an API⁴ that allows users to integrate Ahrefs data into their own tools and workflows. This feature is available for those on the Advanced and Enterprise plans and can be an invaluable resource for businesses that need more customised reporting and automation.

Does Ahrefs have any implementation and onboarding costs?

Ahrefs does not charge any additional implementation or onboarding costs. The platform is self-service, and users can begin using it right after signing up.

Choose the right Ahrefs plan and strategise your spending with Wise

Ahrefs offers a range of plans tailored to businesses of all sizes, from small startups to large enterprises. Picking the right plan based on pricing, features, and your business needs can help you make the most of this SEO tool. You can further enhance your savings when paying for any SaaS subscription with Wise Business. With low fees, the mid-market exchange rate, and the added benefit of 0.5% cashback on eligible business card transactions, Wise is the smart choice for businesses looking to manage their spending efficiently.

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Sources used in this article:

1. Ahrefs Pricing - Official Ahrefs plan costs.
2. Spendflo Blog: Ahrefs Pricing Guide - Guide to Ahrefs deals.
3. Ahrefs SEO Toolbar - Ahrefs browser extension info.
4. Ahrefs API Documentation - Ahrefs developer API introduction.

Sources last checked: 23rd April 2025