Business Managing money

Top Tech Tools to Boost Sales in 2025

Markéta Fiala

29.10.24

Read time 4 minutes

Leveraging technology in business has always been a smart way to get ahead of the game. But with the fast pace of tech advancements we’ve seen recently, covering AI, machine learning, virtual and augmented reality and more, it’s more important than ever to understand and explore how tech trends can help you grow your company.

Businesses that adopt the right tech tools can gain a competitive edge in 2025 when doing business at home and internationally. You’ll be able to target, talk to and convert customers around the world with multi-lingual marketing and customer service solutions powered by AI. Plus, with virtual and augmented reality tools, you can allow customers to view or ‘try on’ your products, even if they’re on the other side of the world. This guide offers some inspiration for the top tech tools for 2025 which you may want to look at for your business.

Key features of the Wise Business account

AI and Machine Learning

AI and machine learning offer huge opportunities to businesses, and are already being heavily used by larger corporations to spot and capitalise on ways to get better customer insight, target marketing and boost sales. Because AI allows huge volumes of data to be analysed quickly, businesses can save time and ultimately get more granular information about their customer and their behaviours. For example, Brandwatch¹ offers AI driven consumer intelligence, social media management and influencer marketing tools, which can help businesses connect to customers in new ways. Tableau² has a suite of products for data exploration and analysis, to help businesses become more data driven when making decisions about sales, marketing and growth.

Other AI tools can help to improve sales targeting and automation. Solutions like Salesforce Einstein³ for example can generate AI driven marketing messages, improving overall efficiency. HubSpot Sales Hub⁴ will automate repetitive tasks such as data entry, follow-ups, and scheduling, and can also help sales agents to target potential customers more precisely.

AI is also already extensively used for chatbots and virtual assistants, to manage routine queries, guide customers through the sales funnel, and enhance customer interaction. AI services like these can also help with localisation and talk to customers in different languages, so international business is even easier. Check out AI-powered chatbots like Drift⁵ which specialises in conversational marketing, or Tidio⁶ which promises to solve around 70% of customer queries without human intervention.

Advanced CRM Systems

Tech tools can also help you to manage the customer relationship more efficiently, and even across different markets. Advanced CRM tools make it easier to stay on top of your local CRM journeys for different customers in different places, ensuring that all of your global customers have a top quality experience.

Platforms like Zoho CRM⁷ and Microsoft Dynamics 365⁸ provide comprehensive insights across multiple channels, improving customer engagement and personalising the customer experience. Tools can also help with resource planning and stock management.

Other popular choices like Pipedrive⁹ and Freshsales¹⁰ are integrating AI to streamline workflows, perform predictive analytics, and boost sales productivity. These can help you boost conversions and run full sales campaigns in the most effective possible way based on AI models.

Finally, looking at how tech can support mobile accessibility can be a smart move for many businesses. CRMs like Salesforce Mobile App¹¹ will allow sales teams to stay connected and manage leads on-the-go - improving efficiency and better fitting the realities of modern work.

Hyper-Personalisation Tools

Hyper personalised marketing and recommendations are now easier than ever, and far more expected by customers. Here, platforms like Dynamic Yield¹² by Mastercard, and Monetate¹³ will help businesses provide personalised product and service recommendations based on extensive customer data analysis.

If you market by email and social media, there’s plenty of tech support there too. Tools like Mailchimp¹⁴ are established, but continually evolving to enable personalised email marketing and content customisation across websites and buyer touchpoints. By personalising customer communications you make it far more likely that the message will be opened and eventually result in brand engagement and sales.

Virtual and Augmented Reality

The last stop on our tour of tech tools which can help boost your ecommerce sales in 2025 - virtual product demos. Tools like Zakeke¹⁵ and Threekit¹⁶ will allow customers to interact with products in virtual environments, enhancing the online shopping experience. This addresses the common problem of lost sales where customers struggle to visualise the product in an online situation, with 2D, 3D, AR & Virtual Try-On options available to cover a broad range of customer needs.

The same ideas can apply if you need to create more engaging and immersive product demos or sales pitches. Solutions like Adobe Aero¹⁷ offer smart options using AR and VR technology to create immersive experiences for better storytelling.

As a business owner you’ve got a lot on your plate. But by embracing these cutting-edge technologies you’ll be able to explore new opportunities, create efficiencies and keep ahead of the market in 2025. The business environment is constantly evolving, requiring businesses of all sizes to explore and adopt new tools as they appear, to ensure continued growth and competitiveness in a global setting. Use this guide to start your journey, and see if any of these new tech tools could boost your business performance in 2025 and beyond. Use this guide to learn more about the opportunities, and don’t forget to check out Wise Business to pay, get paid and manage multi currency payments.

Marketing tips from Wise experts

Manage your international company's finances with Wise Business

Looking for ways to keep your business ahead of the game when selling overseas? Check out Wise Business.

Wise Business offers a no monthly subscription international business account which can hold 40+ currencies, send payments to 160+ countries, and get local and SWIFT account details for 23+ currencies including GBP, USD, EUR and AUD. Use Wise Business account to pay and get paid in foreign currencies, with low cost currency exchange which uses the mid-market exchange rate with transparent fees.

Wise Business accounts also come with business friendly perks like batch payments to pay up to 1,000 recipients at a time in multiple currencies with one spreadsheet, and options to connect with your favourite cloud based accounting package like Xero, QuickBooks, FreeAgent and more. Plus, we've recently launched our own invoicing tool for Wise Business customers, free of charge. Check it out here.

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