A brand for everywhere: Wise unveils bold new look
Wise has revealed a complete visual makeover, featuring a fresh green palette Our new look and feel features a bold new font, imagery and universal symbols ...
The key indicator that we’re offering a truly convenient product is your ability to use Wise without any hiccups. That’s why we’re now measuring convenience (or lack of it) by how many customers contact us for support.
Unfortunately in Q4 2022 we didn't make much improvement. We trended up with more contacts from our customers on the first two months from our latest performance from Q3 22 but now back to the same level.
During this time two main events happened:
We made significant improvements in our controls and security checks that keep your money safe. Unfortunately this meant more transfer being subject to checks, delays or other hurdles.
The war between Russia and Ukraine has made it more difficult to operate our service in both countries and their currencies. As we tried to navigate these challenges, more customers found themselves needing to reach out to us to resolve issues.
Throughout the year we’ve made a concentrated effort to mitigate majority of the effects of these events on convenience and contact rate.
Not everything is bad news!
We’ve been running a few experiments on the steps you take to order a Wise card. We did this with the hope we could make the process more convenient for you, and the change has reduced the number contacts for help ordering a card by 3.5k per month.
That’s it for Q4 2022! But there’s plenty still happening, we’re looking forward to:
We'll report back on this next quarter, so watch this space!
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