Best Digital Product Selling Platforms in the UK
Discover the best digital product selling platforms in the UK. Our guide explains the features and fees of each to help you choose the right option.
You have done the work and agreed the price — but will your invoice make it straightforward for a customer in Ireland to pay you?
Invoicing a business in Ireland can involve a few more moving parts than a domestic invoice. The right VAT treatment depends on what you're supplying, whether it's goods or services, where the customer belongs and whether it's VAT registered. Currency and payment instructions matter too.
This guide walks through the invoice details to check, the VAT questions to resolve before you send it, and a simple template you can adapt. It's a practical starting point, not tax advice: speak to an accountant or tax adviser where the treatment is unclear.
| 💡 Want to make it easier for an Irish company to pay you in EUR? |
|---|
| With Wise Business, you can receive payments using local account details for 8+ currencies, including EUR. That means an Irish company can pay you in its local currency in Ireland, then you can convert that EUR to GBP at the mid-market exchange rate with low, transparent fees. |
Get paid in EUR with Wise Business 💶
Note: Wise Business offers a free Essential plan for basic spending and transferring. If you need to receive money, set up direct debits, or generate invoices, you'll pay a one-time £50 setup fee to unlock the Advanced features.
Before you issue the invoice, work through these points:
| Check | Why it matters |
|---|---|
| Confirm the customer’s location | Ireland and Northern Ireland aren't interchangeable for VAT and goods-movement purposes. |
| Identify what you're supplying | Goods and services follow different VAT rules. For services, the customer type can matter too. |
| Check the customer’s VAT status | A VAT number can be important evidence for a business-to-business supply and the applicable VAT treatment. |
| Choose the invoice currency | Irish businesses commonly work in EUR, but GBP can also be agreed. Make the payment currency and any conversion basis clear. |
| Set the VAT treatment before sending | Don't treat an invoice as a substitute for checking the underlying supply. Export evidence, place-of-supply rules and customer status can all affect the result. |
| Give the customer usable payment details | Include a clear due date, payment reference and the account details appropriate for the agreed currency. |
Ireland uses the euro (EUR). Invoicing an Irish customer in EUR can make the amount due clearer for a customer that budgets and pays in euro, while invoicing in GBP can also work where both parties agree.
The currency choice doesn't decide the VAT treatment. If the invoice is a VAT invoice in a foreign currency, Irish Tax and Customs requires the corresponding figures to be shown in EUR and sets out the exchange-rate approach to use.1
According to Irish Tax and Customs’ VAT-invoice guidance, a VAT invoice normally needs details including the date of issue, a unique sequential number, the supplier and customer details, a description of the goods or services, the date of supply where different, VAT information and the total amount due.1
For a UK business, the practical checklist is:
There isn't one answer for every UK-to-Ireland invoice. Start with whether you're selling goods or services, then check the customer type, the customer’s location, the place of supply and the evidence you hold.
| Situation | Main point to check |
|---|---|
| Goods leave the UK for a business in Ireland | HMRC’s VAT Notice 703 explains when exports can be zero-rated and the evidence a supplier must obtain and retain.2 |
| Goods are sold to a consumer in Ireland | Check the export, import, delivery and consumer-tax obligations for the specific sale. This can be more involved than a business-to-business supply. |
| Services are supplied to an Irish business | HMRC’s place-of-supply guidance sets out the general B2B service rule and the circumstances in which a supply is outside the scope of UK VAT.3 |
| Services are supplied to an Irish consumer | Check the relevant business-to-consumer rule and any service-specific exception. |
| The customer is in Northern Ireland | Don't assume the Ireland treatment applies. Goods and services can require a different analysis. |
If goods physically leave the UK, VAT Notice 703 explains the conditions and record-keeping required to zero-rate an export.2 The evidence needs to show that the goods supplied left the UK; HMRC notes that transport documents alone may not be enough.
Keep the records that support the specific transaction, such as the sales invoice, the customer order, delivery details and appropriate export or transport evidence. If you don't obtain the required evidence within the relevant time limit, HMRC explains that you may need to account for VAT.2
For many business-to-business services, HMRC’s general rule is that the supply is made where the customer belongs.3 That doesn't remove the need to check the type of service: land-related, event, transport, digital and other services can have different rules.
If you're considering reverse-charge wording, make sure it matches the actual supply and customer facts. A tax adviser can confirm the wording before you issue the invoice.
Use this as a starting point and adapt it to the transaction and confirmed VAT treatment.
| Invoice field | Example |
|---|---|
| Supplier | Example UK Ltd, 1 Example Street, London, SW1A 1AA, United Kingdom |
| Company and VAT details | Company number: 12345678; UK VAT number: GB123456789 |
| Customer | Example Ireland Ltd, 1 Example Road, Dublin, D02 XXXX, Ireland |
| Customer VAT number | IE1234567A, where relevant |
| Invoice details | Invoice number: INV-2026-001; invoice date: 29 June 2026; tax point: 29 June 2026; due date: 29 July 2026 |
| Currency | EUR |
| Description | Consulting services for June 2026 — 10 hours at €100 |
| Net amount | €1,000 |
| VAT treatment | Confirmed wording for the actual transaction, for example reverse charge where it applies |
| Total due | €1,000 |
| Payment instructions | Account name, applicable payment details and payment reference: INV-2026-001 |
If your invoice is in GBP but Irish VAT-invoice rules require EUR figures to be shown, include the EUR equivalent and the relevant conversion basis.1
E-invoicing is already relevant in some contexts, including public procurement. Looking ahead, Revenue’s VAT-modernisation paper describes the planned rollout of e-invoicing and real-time reporting in Ireland, including the EU cross-border requirement from 1 July 2030.4
For now, ask the customer whether it needs a particular format or structured e-invoice. A PDF may be workable for a commercial relationship, but the customer’s procurement process may require something more specific.
💡 If you're invoicing an Irish company, Wise Business lets you create custom invoices to send to them, receive the payment in EUR using local account details where available, then convert EUR to GBP at the mid-market exchange rate, with low, transparent fees.
Wise Business offers a free Essential plan for basic spending and transferring. If you need to receive money, set up direct debits, or generate invoices, you'll pay a one-time £50 setup fee to unlock the Advanced features.
With Wise Business, you can:
Make the wise choice when selecting a business account for your domestic and global needs.
Be Smart, Get Wise.
**Investments are not guaranteed, and your capital is at risk.
Wise is an Electronic Money Institution (EMI), so features like Interest and Stocks may be covered by the Financial Services Compensation Scheme (FSCS). For standard cash balances, we safeguard your funds to meet regulatory obligations.
In the UK, Interest and Stocks are provided by Wise Assets, the trading name of Wise Assets UK Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA number 839689).
We do not provide investment advice, and taxes may apply. If unsure, seek qualified financial advice. Full fund information is available on our website.
EUR is often the simplest currency for a customer in Ireland, but GBP can work if both parties agree. Check the currency treatment and, for a VAT invoice in a foreign currency, Irish Tax and Customs’ requirement to show corresponding EUR figures.1
It depends on what you're selling and the facts of the transaction. Goods exported from the UK require the conditions and evidence in VAT Notice 703 to be considered, while services require a place-of-supply assessment.2,3
Use wording only after confirming that the reverse charge applies to your particular supply. The service type, customer status and place-of-supply analysis all matter, so an accountant or tax adviser can confirm the wording for your invoice.
According to Revenue, a VAT invoice issued in a foreign currency must also show the corresponding figures in EUR.1
Sources:
Sources last checked on 21st July 2026
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
Discover the best digital product selling platforms in the UK. Our guide explains the features and fees of each to help you choose the right option.
Discover the differences between eBay personal vs business account in the UK. Our guide explains the features and fees of each to help you choose.
Comprehensive steps for starting a successful business in Canada’s dynamic market, from planning to execution.
Prepare for a successful exit with this sell side due diligence checklist for founders. Learn what to organise, what buyers review, and how to protect value.
Step-by-step guidance for starting your business in France, ensuring compliance with local regulations for success.
Key insights for launching a business in Hong Kong, navigating local opportunities and regulations for success.