How much to charge as a freelance makeup artist
Discover what to charge as a freelance makeup artist in 2025. Our guide covers setting your rates for bridal, events, and photoshoots to boost your profit.
Looking at your hard-earned income and wondering, 'How much of this do I actually get to keep?'? This guide sheds light on this common dilemma by explaining what types of tax UK sole traders pay, how to calculate your tax as a sole trader, when the taxes are due, and what caveats to keep in mind.
We also explain how you can manage your business income and expenses optimally to make tax calculations a breeze using Wise Business - the account trusted by sole traders across the UK to assist bookkeeping, make payments in 40+ currencies without any hidden fees, and more*.
*Disclaimer: The UK Wise Business pricing structure is changing with effect from 26/11/2025 date. Receiving money, direct debits and getting paid features are not available with the Essential Plan which you can open for free. Pay a one-time set up fee of £50 to unlock Advanced features including account details to receive payments in 22+ currencies or 8+ currencies for non-swift payments. You’ll also get access to our invoice generating tool, payment links, QuickPay QR codes and the ability to set up direct debits all within one account. Please check our website for the latest pricing information.
Note: This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited, its subsidiaries or affiliates, and it is not intended as a substitute for obtaining business advice from a tax advisor or any other professional.
Sole traders are self-employed people who run a business on their own without setting up a company. They make all of the business decisions, are personally liable for business debts1, and pay taxes in a very similar way to people who are employed (with a handful of key differences).
Income Tax is owed on a sole trader’s taxable profits, which are calculated by subtracting business expenses from business income within the tax year.
These expenses are the ‘running costs’ that HMRC allows sole traders to deduct from their income to work out their taxable profit20.
For example: Phil, a sole trader based in Wolverhampton running a physical signage business, makes £45,000 in total income within one tax year. He spends £15,000 on paint, logistics, and other business costs, which he claims as business expenses.
What does Phil owe Income Tax on? Phil owes tax on his profit. The calculator is: Income - Expenses = Taxable Profit. In Phil’s case, that’s £45,000 - £15,000 = £30,000.
Sole Traders get a Personal Allowance of £12,5702 just like an employee would at a company.
This amount is tax-free, meaning you do not have to pay any tax on this part of your taxable profit as a sole trader2.
However, you do owe tax on any taxable profit that exceeds this amount. The amount you owe depends on the HMRC’s Income Tax bands2.
The Income Tax bands for all of the UK (other than Scotland) are:
| Band | Taxable income | Tax rate |
|---|---|---|
| Personal Allowance | Up to £12,5702 | 0%2 |
| Basic rate | £12,571 to £50,2702 | 20%2 |
| Higher rate | £50,271 to £125,1402 | 40%2 |
| Additional rate | Over £125,1402 | 45%2 |
How much tax does Phil owe from the previous example?
Phil’s taxable profit is £30,000. Therefore, he pays 0% tax on the first £12,570, which leaves £30,000 - £12,570 = £17,430. On this amount, Phil pays 20% tax.
The calculation:
- First £12,570 at 0% = £0
- Next £17,430 (30,000 − 12,570) at 20% = £3,486
- Total Income Tax owed = £3,486
It's important to note that if you live in Scotland, the Income Tax bands are different:
| Band | Taxable income | Tax rate |
|---|---|---|
| Personal Allowance | Up to £12,5705 | 0%5 |
| Starter rate | £12,571 to £15,3975 | 19%5 |
| Basic rate | £15,398 to £27,4915 | 20%5 |
| Intermediate rate | £27,492 to £43,6625 | 21%5 |
| Higher rate | £43,663 to £75,0005 | 42%5 |
| Advanced rate | £75,001 to £125,1405 | 45%5 |
| Top rate | Over £125,1405 | 48%5 |
The Trading Allowance is a £1,000 allowance given to sole traders by HMRC3.
Sole traders who earn more than £1,000 in a tax year can choose to deduct this £1,000 Trading Allowance from their business income to reduce their taxable profit instead of deducting business expenses.
In other words, you can choose between these options:
Calculate your taxable profit by subtracting your business expenses from your business income
Calculate your taxable profit by subtracting the Trading Allowance from your business income4
Depending on how much your business expenses are, the second option can be more tax-efficient for you as a sole trader.
As a sole trader, you must make National Insurance contributions (NICs) once you’ve passed the National Insurance threshold7.
For self-employed individuals, NICs are categorised as:
Class 2: If your profits are over £6,845, then you do not pay Class 2 NICs as a self-employed sole trader.
Your contributions are automatically treated as paid, so you still build up your entitlement to the State Pension and other benefits.
However, if your profits are below £6,845, then you can choose to make voluntary Class 2 contributions (£3.50 per week) to ensure you don't have gaps in your National Insurance record.
Class 4: You owe 6% on any profits between £12,570 and £50,270, as well as an additional 2% for profits above £50,2707.
As a sole trader in the UK, you may also be subject to other taxes such as:
VAT - if your total taxable turnover for the last 12 months goes over £90,000 (the VAT threshold) or you expect your taxable turnover to go over £90,000 in the next 30 days8.
Capital Gains Tax - a tax on the profit when you sell an asset that’s increased in value9.
Allowable expenses, simplified expenses, and capital allowances are business-related costs that can be claimed as tax deductions. These deductions can significantly reduce income taxes for UK sole traders.
Sole traders in the UK can claim business-related purchases, such as office costs9, travel expenses10, clothing expenses11, marketing and advertising12, training courses13, and legal and financial costs14.
However, expenses on your speeding tickets and gym membership cannot be claimed for tax deduction.
The HMRC allows sole traders to calculate some business-related expenses using flat rates, rather than having to work out their actual expenses15.
Flat rates can be used to calculate business expenses, vehicle expenses, work-from-home expenses, and expenses related to residing in your business premises.
You can use the simplified expenses checker to determine what you can claim16.
Sole traders can enjoy tax deductibles when they purchase equipment, machinery, and business vehicles17.
Sole traders can claim capital allowances on their Self Assessment tax return18. The amount they can claim is deducted from their profits19.
As a sole trader, if you need to file a tax return for the last tax year and you’ve never filed one, you would need to register for Self Assessment on HMRC by 5 October 202519.
However, if you are registering for Self Assessment after 5 October 2025, HMRC will send you a letter or email giving you a new filing deadline19. This is usually 3 months from the date of the letter/email you are sent19.
You need to pay your Self Assessment tax by 11:59 pm on 31 January 2026 or you’ll get a penalty18.
There is a second payment deadline of 31 July if you make payments towards your bill - these are known as payments on account19.
Note: The deadline for earlier tax returns has passed, and you may have to pay a penalty. The last tax year started on 6 April 2024 and ended on 5 April 202519.
There are two ways to file your tax return:
If you are filing on paper, HMRC must receive your paper tax return21 by 11:59 pm on 31 October 2025, or you’ll get a late filing penalty19.
If you are filing online, you need to submit your online tax return by 11:59 pm on 31 January 2026, or you’ll get a late filing penalty19. If you want to pay your Self Assessment bill through your tax code, you must submit it by 11:59 pm on 30 December 2025. If you miss this deadline, you’ll have to pay another way19.
No matter what business you’re in, the way you handle payments and tax compliance is integral to running your business successfully. That’s where Wise Business comes in.
With a Wise Business Advanced plan*, sole traders can get paid quickly from clients in 40+ currencies, without losing a chunk of their earnings to high fees.
You can also separate business and personal finances using Wise Business. You’ll have all your business transactions in one place, making it easier to calculate your taxes.
With a single Wise Business account, you’ll receive local account details in 8+ currencies, making it easy for clients to pay you in their own currency.
Plus, you can manage 40+ currencies from one account and convert funds at low fees using the mid-market exchange rate.
Get started with Wise Business 🚀
*Disclaimer: The UK Wise Business pricing structure is changing with effect from 26/11/2025 date. Receiving money, direct debits and getting paid features are not available with the Essential Plan which you can open for free. Pay a one-time set up fee of £50 to unlock Advanced features including account details to receive payments in 22+ currencies or 8+ currencies for non-swift payments. You’ll also get access to our invoice generating tool, payment links, QuickPay QR codes and the ability to set up direct debits all within one account. Please check our website for the latest pricing information.
Sources:
Sources last checked on September 19th, 2025
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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