AED Launch

Affiliates Team
2 minute read

Hi Affiliates,

We’re super excited to announce that you can now send money from AED to 70+ countries!

🎉 This makes Wise the first fully online money transfer service in the UAE. 🎉

With the UAE being 1 of the top 5 countries worldwide for sending money overseas, we’re moving closer towards our mission of making sending money around the world cheaper, fairer and more convenient.

Currency route information

  • Available to consumer users only
  • Top target currencies on Wise so far have been GBP, EUR, AUD, BRL
  • Expected core currencies in the future GBP, EUR, USD, INR, PKR, PHP, THB

Key marketing messaging

  • On average we’re 2x cheaper than banks and exchange houses

  • We’re particularly competitive for sending between 1000 - 50K AED

  • Send money from AED to 70+ countries with ability to send to bank accounts or mobile wallets in the Philippines

  • Convenient - can track status of transfer via desktop or mobile app, fully online service so no need to visit exchange houses in person, sending via bank transfer rather than SWIFT transfer so beneficiary avoids fees

  • Need to include the following information about Wise when mentioning the ability to send money from AED:

    • Full version (Recommended): Wise Nuqud Ltd is regulated by the Abu Dhabi Global Market (ADGM) Financial Services Regulatory Authority (FSRA). Its parent company, TransferWise Ltd, is an authorised Electronic Money Institution regulated by the Financial Conduct Authority (FCA) in the UK.

    • Shortened version: Regulated by ADGM's Financial Services Regulatory Authority

    • Shortest version: Regulated by the FRSA

    • Trust will be particularly important factor in the current climate so pushing the regulatory messaging above will help with this

Who are our main target audience?

Expats (~250K in UAE)
Send money back home monthly or in a lump sum every 2-3 months. Usually work in oil, gas, education, finance and investment sectors
Mostly come from US, UK, Brazil, France, Italy, Germany, Canada, Australia, Spain, New Zealand, Singapore

Content ideas

Comparative information on transfer fees and times with key exchange houses in UAE e.g. UAE exchange, Al Fardan Exchange and with banks e.g. Emirates NBD or money transfer services like Western Union
Send money related articles to key currency routes/ countries

What materials are available?

Dedicated landing page:
Please ensure that you deeplink to this page. Details on how to create a deeplink on Partnerize can be found here.

How to video can be found here:

Some of our press features

If you would like to discuss additional promotion of Wise to support this launch or have any questions, please get in touch on

Happy promoting!

Wise Affiliates Team

Wise is the smart, new way to send money abroad.

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