At Wise, we believe in radical transparency.. Which to us, means making pricing crystal clear — even when you’re not the cheapest. So people can make more informed choices on what’s right for them.
We always call out the banks if we think they’re deliberately misleading their customers. It holds us accountable too. But historically, we’ve only compared ourselves to the old incumbents — slow, expensive banks.
There are now far more alternatives — fintechs, or challengers — setting a better standard for the industry. And there’s room for us all, because X% of people are still sending with the traditional banks.
But how do challengers compare? We’ve recently included their pricing in our comparison table. It’s now time to take a peek at transparency. Are they being honest about their prices?
First up’s Revolut. Here’s what was less than transparent:
The way you talk about send money fees
Revolut offers fast and cheap money transfers internationally — sometimes cheaper than Wise. But it can be hard to know what they truly charge.
Let's take weekend transfers, for example. There's a 1% weekend fee to convert money, which is buried in T’s and C’s. But, really how many people read those?
Well, we don't know for sure but apparently only 9% of people (according to Deloitte). Meaning that if you're not one of those special people, you'll be one of the 91% that doesn't know how expensive it is to send and convert currencies with Revolut on the weekend — which is when most people tend to travel. So much for TGIF.
They use the word “free” a lot
Your plan says you get a ‘Free Revolut card (excl. delivery)’, but there’s no mention of what that delivery cost is. Another T’s and C’s job. So for any philosophers out there, is a card really free if the delivery cost is £4.99?
You may be thinking, “doesn’t a Wise debit card cost £5?” And you’d be right to do so. But the point is that you need to show these costs. Because knowledge is power.
Revolut says customers can ‘send money abroad instantly and for free'...
But over £1,000/month there’s a 0.5% fee which they’re actually upfront about — just in other places.
And there’s that weekend fee of 1% fee for most currencies; and 2% fee for others. So it isn’t free. Also, sending USD with SWIFT has a £3 fee. And a £5 fee for using SWIFT for any other currency. If you send more than one payment outside of SEPA per month, there’s another fee too.
Disclaimer: we know that we have fees too — costs have to be covered somehow. But at Wise, we try to be upfront about them. And even show our customers when there are cheaper options.
Point in case (example of Wise recommending Revolut).
We gave your pricing info the transparency treatment — here’s what it should look like:
At Wise, we believe in radical transparency. Which to us, means making pricing crystal clear. So people can make more informed choices on what’s right...
An independent researcher compared Wise to the big banks, and non-banks in Indonesia. They found that we're up to 2.5x cheaper for sending money...
One thing you should know about us: we care about transparency. That’s because we navigate a minefield of an industry that is the exact opposite. And it’s...
You may have noticed already, but we really care about transparency, (we really, really do). And, by proxy, that means we care about the new Cross Border...
We’ve written a couple of times about CBPR2: a new EU regulation that would force banks and other financial services to disclose exactly what it costs for you...
We believe in fairness and transparency. It’s at the heart of everything we do. So, to make sure we’re building a product that is truly better for our...