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Software as a Service (SaaS) accounting software can help small businesses organize financial data, automate routine tasks, and track customer revenue more clearly. The right tool depends on your size, budget, growth plans, and reporting needs.
This guide compares popular online accounting software options and explains the main accounting software features to look for.
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SaaS accounting software is popular with businesses that want cloud accounting software instead of locally installed systems. The best choice depends on the features you need most, from invoicing and payroll to revenue recognition and analytics.
Some of the best accounting software options for startups include user-friendly tools like QuickBooks and Xero.
One report estimates that QuickBooks holds about 62% of the accounting software market, making it a familiar option for many certified public accountants (CPAs).1 QuickBooks offers tools for invoicing, bill pay, inventory management, and financial reporting.
Xero is another common option for small businesses and startups. It offers financial insights, invoice management, payment tools, and integrations with popular business apps.2
Larger companies may need more specialized tools, such as Glean, Airbase, Chargebee, or RevRec. These platforms often support more complex accounting software features, including automated revenue recognition, financial reporting, and tracking for key SaaS metrics.
Traditional accounting software may be installed on a local computer or company server. SaaS accounting software is hosted online and usually priced through a monthly or annual subscription.5 This model can be useful because teams can access the same financial data from different locations. Many tools also offer free trials, freemium plans, or lower-cost starter plans.3
SaaS businesses also often need accrual accounting because revenue may be earned over time, even if the customer pays upfront. This means revenue is recognized when the service is delivered, not always when cash is received.6
When comparing top accounting tools, look beyond price. Useful features often include revenue recognition, subscription management, billing, accounts payable, accounts receivable, forecasting, expenses, and payroll.
SaaS companies may use several revenue recognition models.7 Businesses that sell subscriptions also need to understand Accounting Standards Codification (ASC) 606. Under this standard, revenue is generally recognized when a company satisfies its performance obligation, rather than simply when it receives cash.8
Revenue recognition tools can help companies apply these rules more consistently. They can also make audit preparation easier by keeping clearer records.
SaaS accounting software can help manage subscriptions, billing, renewals, and invoices. Some platforms automate billing, manage subscriptions, and produce recurring revenue analytics.9
SaaS accounting software can also support accounts payable (AP) and accounts receivable (AR). AP tools help companies manage bills and vendor payments. AR tools help companies manage invoices and collect revenue from customers.
Automation can help reduce manual work, improve invoice tracking, and make it easier to pay bills on time.10
Forecasting tools use historical data and current business information to estimate future cash flow, revenue, and expenses. This can help leaders plan hiring, marketing, product development, and financing decisions.
Cash management features are especially useful for SaaS companies that need to monitor recurring revenue, customer churn, and payment timing.
Expense management is a common challenge for growing businesses. One report found that 71% of finance leaders said they struggle with expense compliance and fraud issues.11
SaaS accounting and payroll tools can help businesses manage employee expenses, reimbursements, payroll, and compliance tasks.12 Tools such as Expensify can also support expense reports, reimbursement requests, and approval workflows.13
Accounting software for small business users can also provide useful data and reporting. SaaS companies can use this data to compare performance with industry benchmarks and analyze customer behavior.14
Monthly recurring revenue and annual recurring revenue help SaaS companies track predictable subscription income.15 They show how much revenue a business expects from active subscriptions.
MRR focuses on monthly subscription revenue. ARR shows the annual value of recurring revenue.
Churn rate measures the share of customers who stop using a company's service during a specific period. For example, if a company starts the month with 100 customers and loses 10, its monthly churn rate is 10%.
Customer lifetime value estimates how much revenue a business may earn from a customer over the full relationship. Together, churn and customer lifetime value can help companies understand retention, pricing, and marketing performance.
Customer acquisition cost (CAC) shows how much a business spends to win a new customer. To calculate CAC, divide total sales and marketing expenses by the number of new customers acquired.
For example, if a company spends $300,000 on sales and marketing and acquires 100 new customers, its CAC is $3,000.
Specialized SaaS accounting software can help companies work more accurately, report faster, and scale with less manual effort.
SaaS accounting software can reduce manual data entry and help teams catch errors earlier. One survey found that 25% of companies cited accuracy and consistency as key benefits of SaaS.17
Automation can also give teams a clearer view of revenue, expenses, cash flow, and customer trends.
SaaS accounting software can help companies create reports for internal and external stakeholders.18 Metrics like ARR, churn rate, and CAC can support analysis, investor reporting, and planning.
As a company grows, manual accounting processes can become harder to manage. SaaS accounting software can help teams automate routine work, manage more customers, and report on more complex financial activity.
This can free employees to focus on analysis, planning, and higher-value work.
The best SaaS accounting software depends on your company's size, budget, workflow, and growth stage. Smaller companies may only need basic invoicing and reporting. Larger or fast-growing SaaS companies may need advanced revenue recognition, integrations, and analytics.
Before choosing a tool, check whether it connects with your existing customer relationship management (CRM), billing, ecommerce, payroll, and payment systems.
According to Vena Solutions, companies use an average of 220 SaaS apps.19 Xero, for example, supports integrations with apps such as Stripe, Shopify, and Etsy.20
Smaller companies may be able to start with lower-cost or freemium accounting tools such as Zoho, Wave, or ZipBooks.21 However, businesses in a high-growth phase may need more advanced tools that can support new products, more customers, and more complex reporting.
Choosing the right program early can help reduce the disruption of switching systems later.
Cost matters, especially if your business already pays for several SaaS tools. Some SaaS accounting software programs may cost from $150 to $1,460 per year, depending on the provider and plan.22
Ease of use also matters. FreshBooks, for example, has received strong reviews for usability.23 If you plan to work with outside bookkeepers or accountants, it may also help to choose a widely used tool such as QuickBooks or Xero.
Yes. QuickBooks and Xero can both help SaaS businesses manage invoices, expenses, and other accounting tasks. Depending on your business model, you may also need separate tools for payroll, revenue recognition, subscription billing, or payment processing.
Core features often include invoicing, billing, revenue recognition, expense tracking, financial reporting, accounts payable, accounts receivable, and integrations with other business tools.
ASC 606 is a revenue recognition standard. In simple terms, it guides companies to recognize revenue when they deliver goods or services to a customer, not necessarily when the customer pays.
Important SaaS accounting metrics include monthly recurring revenue, annual recurring revenue, churn rate, customer lifetime value, customer acquisition cost, cash flow, and gross margin.
Wise Business can help companies manage international payments alongside their accounting tools. With Wise, businesses can hold and manage over 40 currencies, send and receive payments at the mid-market rate, and connect with accounting software such as QuickBooks.
Wise can be useful if your business pays international vendors, works with overseas contractors, or receives customer payments in different currencies.
Wise is not a bank, but a Money Services Business (MSB) provider and a smart alternative to banks. The Wise Business account is designed with international business in mind, and makes it easy to send, hold, and manage business funds in multiple currencies. You can get major currency account details for a one-off fee to receive overseas payments like a local. You can also send money to 140+ countries.
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| Editor & Business Expert: | ||
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![]() | Panna is an expert in US business finance, covering topics from invoicing to international expansion. | You can read more useful business articles on her author profile. |
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This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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