Cash Conversion Cycle Formula: How to Calculate & Improve
Learn the cash conversion cycle formula and how to use it to improve your business’s cash flow and financial health.
With a PayPal business account, you may access features not open to personal PayPal customers. However, you should know a bit more about the costs, advantages and disadvantages of using PayPal for business before making the leap.
This helpful PayPal business review will cover everything from how to accept PayPal business payments, to the fees and costs involved. It will also look at some alternative options, including Wise Business, to help decide if PayPal is the best choice for you.
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PayPal is a very familiar payment method for many customers today. As a business owner, you can use PayPal to support your company’s growth in a number of ways, from taking online and in-person payments, to getting a loan to fund investments. Here’s all you need to know.
You can use PayPal to accept payments online, get paid in person, or charge customers using online invoices.¹
If you sell through your own website, you can add a PayPal payment button to allow customers to pay directly with PayPal without needing to leave your site. This can improve conversion as it makes it easier than ever for customers to buy from you. You can either copy and paste the code you need to get your own simple PayPal button, or work with a developer to add something more custom made.
While online payments work for digital services, and businesses which deliver goods by mail, you’ll need a different solution if you sell in person to your customers. With PayPal you can get paid using your smartphone and a card reader, which can accept magstripe cards, contactless or chip and pin payments.
As the business owner you don’t usually need to pay upfront for the card reader or service. Instead there’s a fee per transaction which you pay to PayPal.
Finally, you can also use PayPal to create invoices. This is useful if you’re a freelance worker and need to send a professional invoice to a client — and make it as simple as possible to pay. You’ll be able to make invoices with your own branding, track payments online, and set up recurring invoices for regular work.
🔍 You can also read the full guide to PayPal invices |
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PayPal will take a fee every time you process a payment via your PayPal business account. Here’s what you need to know:
Sale type | PayPal business fee² |
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Selling goods and services |
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PayPal Zettle |
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It’s important to understand the full range of costs which may impact your business if you choose to use PayPal. There may be additional fees if you do business internationally, and the fee structure might be different if you mainly take small payments, and choose to opt for the micropayment option.²
Here are a few costs to look out for. The full details are available online, on the PayPal business website, or you can use this simple PayPal calculator.
Service required | Cost²³ |
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Withdrawing funds to your bank account |
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International sales |
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Micropayments | You may apply to receive Micropayments pricing for certain lower value transactions. In this case the charges are as follows:
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Refund fees |
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PayPal offers more than payment solutions to business customers. You may also be able to offer PayPal credit to your customers, or get yourself a loan to invest in your business. Here are some options which may be open to you.
PayPal credit is a way of letting your customers pay for their purchases over time, by taking financing from PayPal. You can offer this option on your website by adding a PayPal credit banner or button.
If a customer buys something from you using PayPal credit, you get paid as usual. However, the customer is entering into a finance agreement with PayPal, taking consumer credit to buy your products. It’s then their responsibility to pay PayPal back according to their agreement. You’ll have no further involvement with the credit agreement once you have taken payment for your goods.⁴
As well as offering consumer credit, PayPal can give business owners a loan to help growing businesses. There are 2 types of loan — the PayPal business loan and the PayPal working capital loan.
If you take a working capital loan, you’ll repay the loan as a percentage of your PayPal sales. There’s also a minimum repayment every 90 days. Working capital loans are from $1,000 to $150,000, and available for businesses which have had a PayPal business account for at least 90 days, and with at least $15,000 of payments processed with PayPal in the last 12 months.⁵
The business loan has a weekly repayment, which is deducted automatically from your business bank account. If you’re interested in taking either of these loan types, you’ll need to read all the small print, including the costs and penalties, online. Business loans are available for businesses with at least $33,300 in annual revenue, and can be from $5,000 to $100,000 depending on your eligibility and circumstances.⁵
PayPal provides a range of options for businesses. However, there are alternatives out there which offer some or all of the features available through a PayPal business account. It’s smart to think carefully about what your business actually needs, and pick the service which gives you the best balance of cost and convenience, to ensure you’re not paying a premium for services which are not important to you.
If you need a payment processing option but are not wedded to PayPal you might find an alternative like Apple Pay does what you need for a lower cost. Or you could try Google Wallet.
If you are planning on creating and sending invoices, and don’t need to take online payments through your website, you might decide to simply use your existing accounting software to create simple and professional invoices. Xero, or QuickBooks could give you the tools you need instead of PayPal.
Finally, if you’re doing a lot of business with international customers, it’s worth comparing the PayPal business fees for international transactions with some alternatives before you commit.
💡 One good option for businesses which need to make and receive regular international payments is the Wise Business account. |
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Wise is not a bank, but a Money Services Business (MSB) provider and a smart alternative to banks. The Wise Business account is designed with international business in mind, and makes it easy to send, hold, and manage business funds in 40+ currencies. You can get major currency account details for a one-off fee to receive overseas payments like a local. You can also send money to 160+ countries.
You can send and receive payments, hold your money in multiple different currencies and switch between them when you want to. Currency exchange is done using the mid-market rate. There’s just a transparent fee for the transaction. You can also create and send your invoices by using our invoice generator or downloadable free invoice templates.
Whether or not PayPal business is right for you will depend on your business needs, and your personal preferences.
To decide if PayPal for business is the one for you, you’ll need to think carefully about what services you actually need, and review alternative options to see which is cheapest and most convenient.
Make sure you get a full understanding of all the fees applied by PayPal before you decide, and think about both what you need from a service provider today, as well as any future needs you may have as your business develops. By doing a bit of research and looking at all of the alternatives out there, you’ll find the right solution for your business.
Read the full guide to the best PayPal alternatives next!
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All sources checked March 2024
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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