# Break Even Analysis - How to Calculate Break Even Point

##### Vivien Thuri

Running a business comes with its challenges, especially as it grows. Maintaining profitability and growth simultaneously is not always easy.

A 2021 analysis of failed startups by CB Insights showed that some of the common reasons for business failure included running out of capital and pricing and cost issues, among others.¹

One of the ways businesses can navigate these issues is through financial monitoring. Regularly looking at financial statements, alongside performing analyses such as break even analysis, is crucial for businesses.

Doing a break even analysis can provide deep insight into financial performance, profitability, and how to grow the business further.

This article will look at what the break even point is, the break even point formula, and how to calculate break even point.

## What is the break even point?

So what is the break even point? It’s defined as the point when total cost and total revenue are equal - so the business has no losses but no gains either

A break even analysis is used to understand how much your business needs to cover its total costs without incurring losses or making a profit.

### Why is break even point analysis important?

Understanding what's your business’ break even point, can be incredibly beneficial for a variety of reasons, such as:

• Enhanced financial performance monitoring across business areas

• Analyzing production costs to improve pricing

• Crafting strategies to improve profitability and preventing loss

• Benchmarking for long-term business planning

• Forecasting growth and expansion based on break-even points

Break even analysis is a part of financial business planning because it shows the minimum revenue needed for the company to operate without incurring a loss.

However, the break even point is just that - your business breaks even.

It will recoup the investment a company has made into operations, but it is not profitable.

That means the business is making just enough to survive, but it is not generating the additional revenue needed to be successful and grow.

## How to calculate break even point?

There are two ways to calculate the break-even point: units or sales dollars

The method you use to calculate the break even point for your business will largely depend on what you are trying to learn.

• Unit pricing can be useful to understand business costs associated with products.

• Sales dollar calculations can be useful to understand the amount of revenue needed to cover the total cost of the business.

Formula for break even point in units:

Break-even point (units) = fixed costs ÷ (sales price per unit – variable cost per unit)

Formula for break even point in sales dollars:

Break-even point (sales dollars) = fixed costs ÷ contribution margin

Note that the sales dollar formula uses a different metric, the contribution margin. The contribution margin is calculated by subtracting product price from its production cost.

Analysing both units and sales dollars gives you deeper insight into financial performance.

• Doing a break even analysis by units helps you understand production costs and determine growth planning and pricing strategy.

• Break even analysis by sales dollars gives you a better picture of revenue and what is needed to cover business operations.

### Calculate break even point in 5 easy steps

Here’s how to calculate the break even point for a business:

1. Determine fixed costs
You’ll first need to identify fixed costs for your business - essentially, costs that don’t change even if the business output is high or low.

This can include rent, salaries, equipment payments, internet costs, etc.

2. Determine variable costs
The next step is to identify variable costs for your business. These are costs that change depending on the level of output.

Variable costs can include materials, shipping costs, packaging, transaction fees, etc.

3. Determine sales price per unit
Sales price per unit refers to the price customers pay for a single unit of your product or service. If you plan to do a sales dollar break even analysis, make sure you also have the contribution margin calculated.

Now that you have the three figures organize your costs into a spreadsheet so that you have all the data in one place.

5. Run the break even point formula
Once you have all the numbers in place, you will just need to enter your numbers into the formula for units or sales dollars, depending on which one is most relevant to your business.

## Break even analysis example

To better understand break even analysis, let’s look at an example:

Business X buys hats for \$5 and sells them online for \$25.

The fixed costs of running the business are \$2000 a month.

Break even formula = \$2000 / (\$25 – \$5) = 100

For Business X to break even based on their fixed costs, variable costs, and selling price, they must sell 100 hats.

## Tips to turn a profit - not only reach the break even point

Going from reaching break even to making a profit can seem daunting, but there are ways to achieve that.

The right financial tools can help with identifying and lowering extraneous costs.

Wise can help you with money management. Reduce international transfer fees when paying your overseas suppliers and save up to 19x compared to PayPal.

### Consistently monitor financial statements

Whether your business is just established or looking to expand, breaking even is just one part of the process.

To become profitable, it’s incredibly important to keep an eye on financial statements to understand business performance.

Key financial statements to monitor include your cash flow statement, balance sheet, and income statement.

Growth planning and going past the break even point will largely depend on the financial health of your business.

Even profitable businesses can fail, which is why it’s so important to focus on this aspect.

## Control your international costs and payments with Wise

With Wise, you can save money on international payments, helping reduce your operational costs.

Open your Wise multi-currency account to keep track of all your multi-currency payments, subscriptions and invoices in one place.

Get the mid-market rate for your transfers when paying employees and suppliers abroad and save up to 19x compared to PayPal.

Plus, you can receive payments like a local with foreign account details (IBAN, routing number, Sort code, and more) in up to 10 currencies, making it easier and cheaper for your overseas customers to pay you on time.

Sources:

1. CB Insights - Why Startups Fail: Top 12 Reasons
2. SBA gov - Break-Even Point

All sources checked on 22 December 2021

This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.

We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.

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