Adyen Payment Processing for Businesses: Products, Features & Pricing

Vivien Thuri

Adyen is a leading merchant services provider, offering unified commerce to its customers - it’s the go-to choice of many high ranking companies afterall.

Its all-in-one solution for payment processing, as well as its optimization tools, lack of fees and global outlook, makes it a great choice for companies wanting to operate internationally.

In this article, Adyen will be put under the spotlight, for a full analysis of all its features. If you’re looking for a simple all-in-one payment processor and merchant provider, then Adyen might just be for you.

Table of contents

Adyen payment processing - Products and Features

Adyen has many features, from POS solutions and merchant accounts, to card issuing services and revenue optimization tools(see Adyen alternatives). Let’s take a closer look at these.


Merchant accounts

A merchant account allows businesses to accept cashless transactions, most usually that of credit and debit card payments. Without a merchant account, businesses are restricted to hard cash transactions.

Adyen is both a payment processor and merchant account provider.¹ The merchant account is where you’ll process currencies and configure your payment methods.

A unique aspect of Adyen is that they offer your business multiple merchant accounts. This is great for international businesses, as you can have separate merchant accounts for each country you operate in.

Adyen also provides accounts for third parties - such as contractors and suppliers - known as sub-merchant accounts, simplifying your platform.¹

For an international business it's important to manage their payments with a business account that supports multiple currencies worldwide. Withdraw from your merchant account to an international business account - such as Wise.

Learn more of Wise Business


Integrate digital payment solutions

Integrating digital payment solutions with Adyen is simple and user-friendly.

Adyen allows you to customize your User Interface (UI) and checkout platform.
This means you can customize everything from:

  • languages,
  • receipts,
  • advertising,
  • tipping,
  • payment flows,
  • layouts,
  • tax,
  • receipts,
  • and more, allowing your company to be unique.²

Additionally, Adyen plug-ins are designed to be compatible with the software your company is already using, meaning your staff won’t need to be trained in using them - saving you time and money.

Adyen also helps you to choose the plug-in best suited to your business.³


Payment methods

Adyen gives your business the ability to accept a wide range of payment methods.

In the US, the accepted methods of payment are:

Adyen accepted payment methods (US)
  • Credit & debit card
  • ACH Direct Debit
  • Prepaid cards
  • Gift cards
  • Virtual wallets
  • Buy now pay later options (Klarna, Afterpay)⁴

For the above listed payment methods Adyen will charge a $0.12 processing fee plus a payment method fee. Learn more about prices in the US here.

The majority of payment methods offer refund, with some allowing chargeback too.

Ayden also allows for recurring payments, allowing you to provide one-click checkouts and subscription services.

And making it ideal for businesses with a foothold abroad, Adyen supports international payments as well.

💡 Did you know that Adyen operates in 26 countries?
  • Amsterdam
  • Berlin
  • Brussels
  • Dubai
  • Hong Kong
  • London
  • Madrid
  • Manchester
  • Melbourne
  • Mexico City
  • Milan
  • Munich
  • Mumbai
  • New York
  • Paris
  • San Francisco
  • São Paulo
  • Shanghai
  • Singapore
  • Stockholm
  • Sydney
  • Tokyo
  • Toronto
  • Warsaw⁵

Unified commerce

Adyen’s unified commerce allows you to connect your offline and online payments, taking your omnichannel payment solution to the next level.

This creates a smooth, uninterrupted shopping experience for your customers. With Adyen’s unified commerce solution, you can accept payments online, in-store and in-app while centralizing the customer experience.

With real time reporting you can capture customer insights, allowing you to develop and provide a better customer-focused service.⁶ In the long run, this will create customer loyalty, allowing your business to grow.

Similarly, as Adyen enables you to track your performance across channels and regions, you’ll be better informed to make business decisions, helping your growth strategy.


POS solutions

paying-with-card-POS-termina-with-laptop

The Adyen Point of Sale (POS) solution allows you to accept payments from all over the world.

For example, if you have a business in the US, then accepting payments from customers in the EU will be much more convenient, as you can avoid high exchange rates by offering international customers to pay in their own currency.

To avoid high exchange rates and currency risk it's best to send money internationally with the mid-market rate, get a guaranteed rate for your transfer or use an exchange rate tracker. Wise Business offers you all that and more!

Manage your business internationally
with Wise

On top of offering your customers the option to pay in their local currency, you can offer traditional financial services for world-wide travellers.

Adyen’s POS solution detects the native language and associated currency, adjusting the user interface accordingly. This makes it an attractive payment solution for businesses with an international scope.

The Adyen POS terminals are also PCI compliant, and fully customizable.

They offer the following POS terminals:

  • Countertop
  • Mobile
  • Portable
  • Multimedia
  • and Unattended

Payment information can be connected across channels, allowing for detailed customer insights.

With additional self-service tools, such as dashboards for terminal fleet management as well as performance analysis, you can have a better overview - and thus better control - of your business.

In addition to this, Adyen stores all this information in one place, making management of your POS solution simpler.⁷

Let's name a few of these terminals.

Adyen POS terminals available in the US⁸
P400 Plus / V400c Plus Great countertop option for a retail counter. The V400c Plus comes with a built-in printer
e285 A pocket-sized mobile terminal that runs on battery power and can be connected to a tablet for processing. It is also supported by 3G, allowing it to continue functioning without Wi-Fi
M400 The M400 multimedia terminal is built with a large screen, making it perfect for collecting customer-inputted information such as their email address or signature
V400m / V240m The portable V400m / V240m terminal features 4G fallback, in addition to a built-in printer for on-the-go processing
UX410 The UX410 unattended terminal is a Near Field Communication (NFC) card reader for contactless payments, allowing for quick, self-service transactions

Global acquiring

As Adyen is an all-in-one payment solution operating globally, you’ll avoid many additional costs involved in international transactions.

As both the payment processor and acquirer, Adyen has ownership over the entire payment flow.

This means that you’ll benefit from local payment processing and local market conditions, such as higher authorization rates and lower transaction fees.

Management of international transactions will also be simpler, as you only have to deal with one provider.

In addition, Adyen’s live reporting and data analysis tools give you a detailed overview of all your online and offline cross channel transactions.⁹

This results in greater customer insights, leading to better decision making, thereby helping your growth strategy.


Risk management

card-data-security-lock

Adyen is committed to fraud prevention, but is still flexible in allowing you to customize your risk rules.

Ayden utilizes RevenueProtect across all of its channels. RevenueProtect analyzes customer behaviour and transactions using live reporting.

With this data you’re able to create risk profiles, which you can enhance with additional identifier databases.

Based on this information you can select your preferred protection methods, such as 3D Secure authentication, as well as run your own risk experiments.¹⁰

Adyen also offers a unique set of risk and protection tools depending on which industry your business operates in, as well as the type of services you offer.

For example, Adyen offers voucher fraud related tools for businesses in the events sector, while offering protection against CVV and BIN attacks for businesses offering on-demand services.


Revenue optimization

Adyen is committed to maximizing your revenue. That’s why they offer a transaction optimization toolkit called RevenueAccelerate, which works to maximize the chance of successful transactions.

Through the use of:

  • Intelligent Payment Routing,
  • Smart Payment Messaging (adapting payment data to meet issuer preferences)
  • and Network Token Optimization (using tokens instead of card numbers for higher approval rates)

your payments will have the highest chance of authorization, resulting in increased revenue over time.

Additionally, with the help of Auto Rescue and Auto Retry, you’ll minimize the risk of failed payments.¹¹


Issuing

Adyen also comes with the option of card issuing for your customers.

They offer both physical and virtual cards, and give you full control and authorization power over how the funds are spent.

For example, the card can be limited to a certain spending amount over a specific time period, and only for usage with an approved brand or industry type.¹²

On top of this, Adyen pricing uses Interchange++ pricing, making your card fees fully transparent and avoiding third-party costs.


Adyen pricing

Adyen fees and pricing make it a competitive, cost-effective provider.

  • When using Adyen, you won’t have to pay any set-up fees, monthly fees, integration fees or closure fees.

  • On top of this, as previously mentioned, Adyen uses Interchange++ pricing, which makes payment processing fully transparent.⁴ This means you can see the exact fees involved in each transaction, giving you greater control of your business.

That being said, despite the lack of Adyen fees, there is a minimum monthly invoice.⁴ For small businesses with low sales volume, this could pose an issue.

Although the lack of fees is a plus point, the Adyen pricing system can seem a little complex at first. This is because the pricing of a transaction depends on the method of payment as well as the location.


The current fees for global payment methods are:

⁴Payment method Adyen processing fee (USD) Payment method fee (USD) Location
American Express $0.12 3.95% Global
Apple Pay $0.12 Dependent on the card used Global
Diners Club $0.12 3.95% (Interchange++ pricing can be charged in certain situations) Global (POS not supported in Australia)
Discover $0.12 3.95% (Interchange++ pricing can be charged in certain situations) Global
Google Pay $0.12 Dependent on the card used Global
JCB $0.12 3.75% (Interchange++ pricing can be charged in certain situations) Global
Maestro $0.12 Interchange++ Global
Mastercard $0.12 Interchange++ Global
Paypal $0.12 Direct contract is required between the merchant and Paypal to set pricing Global
Paysafecard $0.12 10-12% - dependent on the industry Global
Samsung Pay $0.12 Dependent on the card used Global
UnionPay $0.12 3% Global
V-Pay $0.12 Interchange++ Global
Visa $0.12 Interchange++ Global

The current fees for US payment methods are:

Payment method Adyen processing fee (USD) Payment method fee (USD) Shopper country
ACH Direct Debit $0.12 $0.25 US
Affirm $0.12 Direct contract is required between the merchant and Affirm to set pricing US
Afterpay $0.12 US: 4.99% + 0.30 USD CA: 4.99% + 0.30 CAD US, CA
Klarna Pay Over Time $0.12 US: 4.29% + 0.30 USD US, UK, AU, DE, AT, CH, ES, IT, BE, NL, DK, SE, NO, FI, FR

Expand your business’ horizon, manage your payments and increase your revenue with Wise

If you’re looking to expand internationally - and increase your revenue while doing so - then join the 325k+ business who use the Wise business account.

Withdrawing funds from your merchant account to your Wise Business account will allow you to pay employees and contractors in over 70+ countries.

Make invoicing and money manage more convenient with the Wise multi-currency account. Have your payments and subscriptions all at one place.

You can also get access to local account details -IBAN, routing number, Sort Code and more- for up to 10+ currencies, taking the complexity out of receiving money internationally.

With Wise’s business account, you can send and receive money the cheap way - saving you up to 19x more compared to Paypal.

Open your Wise Business account today

👉 Looking to learn more about payment processing tools? Find out more below!

Sources:
  1. Adyen - Platforms account structure
  2. Adyen - Online payments
  3. Adyen - Plugins
  4. Adyen - Supported payment methods
  5. Adyen - About
  6. Adyen - Unified commerce
  7. Adyen - POS payments
  8. Adyen - Terminals
  9. Adyen - Global payment processing
  10. Adyen - Risk management
  11. Adyen - Revenue optimization
  12. Adyen - Issuing

All sources checked 22 October 2021


Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.

This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.

We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.

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