Semrush Pricing and Plans Guide for Singapore [2025]

Boosting your online visibility requires more than just publishing content. And, as finding your audience and hitting conversion targets grows increasingly complex, tools like Semrush have become more and more popular. But knowing that Semrush can help is only the first step - choosing the right subscription plan that aligns with your content goals is equally important.

This guide breaks down everything Singapore businesses need to know about Semrush plans, features, costs, and competitors in 2025. Whether you're a startup establishing your digital presence or an established company enhancing your SEO strategy, understanding the value of each Semrush plan will help you make a cost-effective choice. We'll also share insider tips on how to optimise your subscription costs using tools like Wise Business, helping you maximise your ROI by minimising expenses.

Table of contents
Semrush pricing overview What is the pricing currency for Semrush in Singapore? How much do Semrush add-ons cost? How to save on your Semrush bill next month Semrush vs. Ahrefs - price comparison FAQs on Semrush plans and pricing

Semrush pricing overview

Semrush uses a subscription-based pricing model with tiered plans offering different features and usage limits. There are three main plans, with pricing in USD:¹

Plan	Monthly price	Annual price (per month)
Pro	USD 139.95	USD 117.33
Guru	USD 249.95	USD 208.33
Business	USD 499.95	USD 416.66

*Details accurate as of March 24, 2025

Paying annually saves you approximately 16%, making it a no-brainer for businesses serious about Semrush. For larger enterprises with specific needs, Semrush also provides custom enterprise solutions with tailored pricing.

What is the pricing currency for Semrush in Singapore?

Semrush charges in USD for all plans and add-ons.

For Singapore businesses, this means you'll need to consider potential foreign transaction fees when paying for your subscription. For example,

• When you settle your Semrush invoice or subscription fee in USD from Singapore, additional fees may apply for currency conversion or bank transfer costs.
• If you’re paying with a card you may find a foreign transaction fee of around 3% applies, although this depends on the bank or network which issued the card in the first place.
• If you’re paying by bank transfer or telegraphic transfer, you may pay a transfer fee, as well as charges which are added into the exchange rate used to convert from SGD to USD.

You might also encounter a couple of other scenarios where your business in Singapore gets charged Semrush fees in a foreign currency rather than SGD. By understanding these scenarios, you can take proactive steps to manage your billing effectively and avoid unnecessary foreign transaction fees.

💡Considerations for Cross-Currency Billing:
Centralised Payment Systems: If your business (eg. a Singapore subsidiary) uses a centralised payment system or corporate credit card based in another country, your Semrush account might be linked to this system, resulting in billing in the currency of the payment system rather than SGD. This can lead to additional currency conversion fees.
Initial Account Setup: If your Semrush account was initially set up by your business in another country before establishing a branch in Singapore, the account might still be billed in the original currency unless updated. This is another scenario where you might incur cross-currency charges.

The good news is you might be able to bring down these costs using a Wise Business account and card. Wise offers a business expense card for use in 150+ countries, which doesn’t charge a foreign transaction fee. Instead, you’ll simply pay low conversion costs which you can easily see in the Wise app.

➡️Learn how Wise Business can help you save on cross-currency bills

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Pro plan features

Despite the name, the Pro plan is Semrush's entry-level offering, designed for freelancers, startups, and small businesses with ‘basic’ SEO needs. But don’t be fooled - you can do a lot with basic:¹

• 10,000 results per report
• 3,000 reports per day
• 5 projects
• 500 keywords to track
• 100,000 pages crawled per month
• 20,000 pages crawled per project
• 500 SEO Ideas Units

Is the Pro plan right for my business?

The Pro plan works best for:

• Small businesses with limited marketing budgets
• Solo entrepreneurs managing their own website's SEO
• Businesses new to SEO needing basic keyword research and rank-tracking
• Local businesses focusing primarily on local SEO
• Small marketing teams (1-3 people)

💼 For example, if you run a local café in Singapore looking to improve visibility in local search results, or you're a freelance web developer wanting to optimise a few client sites for relevant keywords, the Pro plan offers the essential tools at the most affordable price point.

Guru plan features

The Guru plan is designed for growing businesses and content-focused teams:¹

• 30,000 results per report
• 5,000 reports per day
• 15 projects
• 1,500 keywords to track
• 300,000 pages crawled per month
• 20,000 pages crawled per project
• 800 SEO Ideas Units
• Historical data
• Content Marketing Platform access

Is the Guru plan right for my business?

The Guru plan is ideal for:

• Mid-sized businesses with growing marketing teams
• Content-focused businesses requiring topic research and content optimisation
• Businesses managing multiple websites
• Marketing agencies with a growing client base
• Businesses needing historical data for trend analysis

💼 For instance, if you're running a growing e-commerce business in Singapore that needs to track more keywords and analyse historical data, or if you're a marketing agency managing SEO campaigns for multiple clients, the Guru plan provides the additional capacity and tools you'll need.

Business plan features

The Business plan is Semrush's premium offering for larger operations:¹

• 50,000 results per report
• 10,000 reports per day
• 40 projects
• 5,000 keywords to track
• 1,000,000 pages crawled per month
• 100,000 pages crawled per project
• 2,000 SEO Ideas Units
• Historical data
• Content Marketing Platform access
• Extended limits for all features

Is the Business plan right for my business?

The Business plan is suited for:

• Large enterprises with complex SEO needs
• Agencies managing multiple large clients
• Businesses requiring extensive data analysis and reporting
• Companies with large websites needing substantial crawl budgets
• Businesses with multiple locations and national SEO needs

💼 This plan would be appropriate for a large multinational corporation based in Singapore with a global online presence, a Singapore-based university with many departments requiring individual SEO consideration, or a large marketing agency handling enterprise clients.

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How much do Semrush add-ons cost?

Beyond the core plans, Semrush offers several add-ons to expand usage. The three most popular add-ons are:¹

Additional Users

• Pro: USD 45 per user/month
• Guru: USD 80 per user/month
• Business: USD 100 per user/month

This add-on allows you to grant Semrush access to additional team members - particularly useful for agencies with multiple SEO specialists or businesses with large marketing teams.

Semrush Local

• Basic: USD 20/month (available with all plans)
• Premium: USD 40/month (available with all plans)

Semrush Local enhances your local SEO efforts by helping with listing management, reputation monitoring, review generation, competitor tracking, and visualisation of local search rankings across different geographic areas.

Semrush .Trends

• USD 200 per user/month (available with all plans)

This add-on provides in-depth market and competitive intelligence, including traffic analytics, market research data, and competitor analysis features.

Non-SEO add-ons

• Social AI: Reporting, scheduling, and analysis for social media - from USD 19.99/month
• Agency Growth Kit: CRM projects, white-label reports, and lead management - from USD 69/month
• ImpactHero: Breaks content down into buyer journey stages, assesses impact, and gives helpful tips - from USD 200/month

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How to save on your Semrush bill next month

Singapore businesses can optimise their Semrush spending and potentially lower their monthly costs with these strategies:

1. Choose the right plan based on your needs: Carefully evaluate your team's requirements and select a plan that aligns with your actual usage. There's no need to pay for the Business plan if you're only using a fraction of the Pro plan's limits.
2. Conduct regular usage audits: Review how your team uses Semrush features. You might discover you're paying for advanced tools - like the Content Marketing Platform or historical data analysis - that your team rarely uses.
3. Opt for annual billing: Save approximately 16% by choosing annual rather than monthly billing.
4. Leverage free Semrush tools: Supplement your paid subscription with free tools like the SEO Website Checker and Keyword Magic Tool for basic tasks.
5. Monitor and manage add-ons: Evaluate whether add-ons like Semrush Local and .Trends are essential to your business and cancel them if they're not providing adequate value.
6. Avoid foreign transaction fees: Since Semrush charges in USD, Singapore businesses can lose money on currency conversion fees. Consider using a Wise Business multi-currency account and card to pay for your Semrush subscription in USD. Wise provides mid-market exchange rates with no markups, avoiding costly foreign transaction fees. With a Wise Business account you can hold 40+ currencies, use the card in 150+ countries, and send money to 140+ countries.

Get Wise Business for Smart Savings

*Wise Business pricing/fees: Please see Terms of Use for your region or visit Wise Fees & Pricing for the most up-to-date pricing and fee information.

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Semrush vs. Ahrefs - price comparison

When evaluating SEO tools, it's worth comparing Semrush with its main competitor, Ahrefs:

Feature	Semrush	Ahrefs²
Trial/ Starter plan	Trial: Limited tools free for 7 days	Trial: USD 7 for 7 days Starter: USD 29/month
Entry-level plan	Pro: USD 139.95/month Annually: USD 117.33/month	Lite: USD 129/month Annually: USD 108/month
Mid-tier plan	Guru: USD 249.95/month Annually: USD 208.33/month	Standard: USD 249/month Annually: USD 208/month
Premium plan	Business: USD 499.95/month Annually: USD 416.66/month	Advanced: USD 449/month Annually: USD 374/month
Enterprise plan	N/A	Annually: USD 14,990
Keyword database	20 billion+ keywords globally 500 keywords tracked in Standard plan Search intent categorisation	Strong database, especially for backlink keywords 750 keywords tracked in Lite plan \ No categorisation
Projects	5, 15, and 40 projects allowed per plan respectively	5, 20, and 50 projects per plan respectively
Backlink analysis	Comprehensive tools including toxic link identification	Industry-leading backlink database
Content tools	Full content marketing platform (Guru+) Topic research SEO content templates \ Writing assistant \ PPC and social media tools	Content Explorer but no writing assistant \ Minimal PPC tools
Support	24/7 via chat, email, and phone	Email support only
Ease of use	Feature-rich but potentially overwhelming	More beginner-friendly interface

*Details accurate as of March 24, 2025

Key differences

• Pricing: Ahrefs starts at a lower price point compared to Semrush
• Backlink Analysis: Ahrefs is widely regarded as the leader in backlink analysis
• Content Marketing: Semrush offers more comprehensive content marketing tools
• User Experience: Ahrefs provides a simpler, more beginner-friendly interface
• Support: Semrush offers more robust customer support options

Choose Semrush if you need an all-in-one SEO tool with advanced features for keyword research, content marketing, and PPC campaigns. Choose Ahrefs if your primary focus is backlink analysis and keyword research or you prefer a more straightforward tool with a lower entry price.

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FAQs on Semrush plans and pricing

Does Semrush offer a free plan or free trial?

Semrush doesn't offer a completely free plan. However, they provide a 7-day free trial for new users. During the trial, you can access the features of the Pro or Guru plan, depending on the trial you select, letting you test the platform before committing to a paid subscription. Note that a credit card is required to activate the free trial.

Is there a Semrush mobile app?

Yes, Semrush offers a mobile app for iOS and Android devices. The app allows you to monitor your SEO performance, track keyword rankings, analyse website traffic, and conduct on-page SEO audits directly from your smartphone or tablet. It's a convenient tool for staying updated on your SEO metrics while on the go.

Does Semrush provide an API?

Yes, Semrush provides an API that allows developers to integrate Semrush data and functionality into their own applications, tools, or platforms. The API provides access to a wide range of SEO, content marketing, and competitive research data, enabling users to automate tasks, build custom reports, and create unique SEO solutions. Access to the Semrush API is typically available with higher-tier subscriptions or as an add-on.

Does Semrush have any implementation and onboarding costs?

Semrush primarily operates on a self-service model, meaning users can typically sign up and start using the platform without incurring additional implementation or onboarding costs. However, for larger enterprise clients with complex needs, Semrush offers customised onboarding and training programs. These services are typically priced separately and would be discussed during the sales process. For most small to medium-sized businesses in Singapore, the standard Semrush subscription provides sufficient support and resources for successful implementation.

What are SEO Ideas Units?

SEO Ideas Units are a feature within Semrush that provides suggestions for improving your website's SEO. These units are used when you're seeking recommendations on ways to optimise your site, such as content improvements or backlink opportunities.

Is Semrush suitable for beginners?

Semrush offers a wide array of features suitable for both beginners and advanced users. While the platform's extensive capabilities can be overwhelming for beginners, Semrush provides helpful tutorials, documentation, and customer support to guide new users. However, one common criticism of Semrush is the minimal out-of-the-box context it provides for its data insights - beginners will potentially face a steep learning curve when getting up to speed on jargon and SEO practices.

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Conclusion

There’s no doubt about it, Semrush offers invaluable SEO and marketing tools for Singapore businesses of all sizes. The Pro plan serves as an excellent entry point for small businesses and freelancers, the Guru plan offers expanded capabilities for growing businesses, and the Business plan provides comprehensive tools for large enterprises and agencies.

💡 When choosing a plan, consider not just your current needs but also your growth trajectory. Semrush's pricing, while higher than some competitors, reflects its comprehensive feature set. By following our cost-saving strategies - particularly using a Wise Business multi-currency account to avoid foreign transaction fees - Singapore businesses can maximise the value of not just their Semrush subscription, but any other SaaS tool that might commonly charge in USD or other foreign currencies.

• Hold and manage 40+ currencies for all your international transactions
• Pay your SaaS bills and overseas suppliers in foreign currencies without the hefty foreign transaction fees
• Always get the mid-market rate with zero markup
• Seamless integrations with popular accounting software
• Say goodbye to monthly fees

Get started with Wise Business today

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Sources:

1. Semrush Pricing
2. Ahrefs Pricing

Sources checked on 24th March 2025