Klaviyo price guide in Ireland: From Free account to advanced plans [2025]

Klaviyo offers tools for marketing and analytics which can help you connect with your customers and boost your profits.¹ This guide looks at the Klaviyo CRM options, and the Klaviyo pricing plans​ which are available in Ireland.

Because Klaviyo charges in USD, you may also save on currency conversion fees when you use Wise Business and the Wise Business card to pay your SaaS subscriptions in the currency you’re billed in. We’ll dive into this later, too.

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Klaviyo pricing overview in Ireland 💰

There are various different Klaviyo pricing plans​ which are based on the services you need, and how frequently you’ll need to use them.

So, how much is Klaviyo per month? This depends on factors including the different services you need, the number of active profiles you have, and the number of SMS or MMS credits you want every month. The Klaviyo website has a tool to allow you to enter the variables you think will apply to your business, to generate a quote.

Here’s a quick overview of the Klaviyo Ireland pricing for core services²:

*Details correct at time of research - 15th April 2025

Aside from this, there are also additional services which include:

• Reviews from 25 USD/month (about 22 EUR)
• Marketing Analytics from 100 USD/month (about 88 EUR)
• Advanced Klaviyo Data Platform from 500 USD/month (about 440 EUR)

🔎 It’s helpful to know that Klaviyo pricing changed from February 18, 2025. This now means that you can be moved automatically to a different account tier if your account has more active profiles than you’re allowed.

There’s also a new flexible sending option - described as flexing up - which lets you buy add-on services if you use up all of your plan’s allowance in any given month. If you activate this feature you can set your plan to automatically downgrade based on the number of active profiles there are.

What is the difference between the free Klaviyo account and the paid plans?

While you can choose the Klaviyo free account, the features which are available are somewhat limited, with no options for things like generative AI or multi-channel segmentation. You’ll be limited to sending 500 emails in a month, which may not be sufficient.

If that’s the case, you can change to a Klaviyo account with monthly fees, like the email account which boasts 15,000 emails per month, or the full service email and SMS plan which has 15,000 emails per month as well as 1,250 SMS/MMS credits per month. This can give you the best possible chance to connect with customers through their preferred channels.

Which Klaviyo plan is right for my business?

The right Klaviyo plan for your business will depend on the way you want to communicate with your customers, the number of contacts you’d like to make, and which CRM features are most important to you.

Ultimately, the price you pay for your Klaviyo plan depends on the number of active profiles you have in your account and how many messages you need to send. You can upgrade as you need to - or you can buy extra credit to manage more marketing activity one month and then revert to a lower plan later.

Which currency does Klaviyo use for pricing in Ireland?

The Klaviyo currency for billing is USD. To see what you’ll be charged in EUR you’ll need to do the currency conversion, taking into account any fees you’re charged for conversion or card payments.

Depending on how you pay, you might find your bank doesn’t give you the mid-market exchange rate for currency conversion, but instead adds markups on the currency conversion and also a foreign transaction fee for payments in different currencies.

If you want to avoid this, you can check the Wise Business account and card, which allows you to hold USD in your account and then make your payments in this currency with no extra fees. More on this later.

How to pay for Klaviyo in Ireland?

You can pay for Klaviyo in Ireland with any major debit or credit card.

How to save on your Klaviyo bill next month

Klaviyo offers a great suite of services which can help you market your business and talk directly to your customers. However, if you’re paying an ongoing subscription fee you’ll still want to manage the costs as closely as possible. Here are a few tips to save on your Klaviyo bill next month:

• Compare the different plan features and fees carefully to select the best fit - you might find that starting on the free plan as a test gives you the chance to assess how often you’ll use the service
• Audit the way your team is using Klaviyo regularly to make sure you’re not paying for advanced features like generative AI which are then not used frequently
• Compare the benefits of upgrading account tiers against buying add on services if you have a short term need to increase your activity
• Use a multi-currency card like the Wise Business card to manage the costs of currency conversion when you’re billed for Klaviyo.

Discover the benefits of paying for Klaviyo with the Wise business card

Pay for Klaviyo directly in US dollars, with low fees, the mid-market rate with no markups, with Wise Business and the Wise Business card.

Wise lets you hold 40+ currencies in the same account - including USD and EUR - so you can hold dollars to pay your monthly subscription, while remaining in control of the currency conversion process. This could work out cheaper than paying with a card which has a foreign transaction fee.

If you get paid by customers in USD, you can receive payments to Wise in dollars and hold them without being forced to convert back to euros. The Wise account offers local account details in major currencies, US dollars included.

That cuts out unnecessary foreign exchange costs and makes it easy to manage your money across different currencies.

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Klaviyo vs. Mailchimp - price comparison

Mailchimp is another very well known service for companies looking to market their businesses through emails and other social channels. While Klaviyo and Mailchimp offer some similar core services, the breadth of their offering is quite different, and their charging options are pretty different too.

To decide which is best for you, you’ll need to review all of the options and compare based on cost and features. Mailchimp has a free plan option you can test out - and often has free trial offers, too.

To give an overview, here’s the Mailchimp plan pricing for their core products³:

*Details correct at time of research - 15th April 2025

And as a reminder, here’s what you’ll pay with Klaviyo:

*Details correct at time of research - 15th April 2025

FAQ about Klaviyo in Ireland

Does Klaviyo have a free plan in Ireland?

Yes. Klaviyo has a free plan in Ireland, and also offers the option to trade up to an email account, or email + SMS account which have higher numbers of customer contacts included.

Does Klaviyo have an app?

Yes. There’s a Klaviyo app which allows you to manage your marketing from your phone.

Does Klaviyo have an API?

Yes. Klaviyo has a very broad range of API options which vary based on the specific integrations or services you need.

Does Klaviyo have any implementation and onboarding costs?

No. There’s no extra fee for implementation or onboarding, beyond any monthly fee attached to your account plan.

Marketing your business through email and SMS is a very common tactic, which can be really effective for businesses of all types. Use this guide to see if Klaviyo CRM tools can help you grow your company, and remember to check out Wise Business and the Wise Business card as smart ways to pay for SaaS subscriptions in many currencies with no foreign transaction fee to worry about.

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Sources last checked on: 15-04-2025