What is Odoo? ERP features and pricing guide in Australia

Odoo is the “everything works together” platform for business management. Instead of bouncing between five different systems every day, you get EPR and CRM tools in one connected environment. It’s designed to streamline how your business runs and keep your data consistent across every department.

The company, Odoo, is based in Belgium, but it provides its software to users globally, including in Australia, where you can get access with a monthly subscription. Odoo says it now has 15+ million users, and a network of 16,000 partner experts¹.

Table of contents
What is Odoo? App modules and features Odoo pricing in Australia Benefits Wise Business: Sync your multi currency transactions with Odoo

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What is Odoo?

Odoo is built on a simple idea: start with the apps you need, then add more as you grow. Instead of forcing you to integrate a complex and unwieldy EPR system from day one, Odoo eases you in with a modular approach. Every tool (or “app”) works within a broader system. That means:

• All your data lives in one place.
• Workflows are consistent across departments.
• You can scale without having to start from scratch and rebuild processes.
• Reporting is a lot more accurate.

For Australian businesses, this means you can get going with something pretty simple, like invoices or CRM, and then expand later into inventory, or HR, or manufacturing (or a combo of all three).

Different app modules and features offered by Odoo

Odoo offers dozens of integrated modules. We’ll now look at the eight core groups these apps and modules are grouped under, with an in-depth look at what they offer and how they solve common problems.

In Odoo, a module is a single ‘building block’ that adds a specific feature, while an app is a package of related modules.

CRM and sales

Odoo’s CRM and sales app is marketed as a ‘true customer-centric tool’ for sales, smoothing the path from lead to conversion. It has a main dashboard with each opportunity listed as a card — these can be dragged and dropped across the pipeline for easy management.

What you can do²:

• Track leads from your website, emails, and ads
• Organise your customers into pipelines
• Generate quotes and sales orders
• Automate follow-ups (calls, emails, etc.) to nurture and re-target leads
• Access dashboards to forecast revenue

Instead of switching between different spreadsheets and email inboxes, you can use Odoo CRM and sales as a central hub to track the entire customer journey. It’s useful for any team that works with repeat customers or has a pipeline-driven sales process, such as B2B and service companies, trades, and wholesalers.

CRM app feature overview

Finance (Accounting)

Odoo’s finance modules are wide-ranging, including modules for accounting, invoicing, expense, business intelligence, documents, and signage. Odoo accounting is what brings everything together, allowing you to build a financial control centre within the broader ERP system.

What you can do³:

• Automate all your bookkeeping
• Track your invoices and bills
• Reconcile accounts (support for 28,000 global banks)
• Generate financial statements
• Manage Australian-specific tax needs, like GST and BAS workflows

Odoo Accounting streamlines the process of managing finances. There’s no double handling where you have to enter the same info twice, and less work involved in reconciling accounts. All financial activity runs through the same platform, so you get a more accurate view of your numbers.

It’s ideal for any business that wants simple finances, such as ecommerce sites selling across Australia. They can use Odoo to track sales, freight costs, and supplier invoices inside one dashboard, and then export data instantly for easy BAS filing.

HR and payroll

Odoo’s human resources module helps businesses manage teams and people as they grow. Again, centralisation is a running theme. Instead of having to cobble together emails and forms across different systems, Odoo Employees lets you do everything from recruitment to performance reviews on a single platform.

What you can do⁴:

• Store your employee files and documents
• Track your recruitment and job applications
• Manage leave and approvals
• Log timesheets across tasks and projects
• Run appraisals and performance reviews

Manual processes can be incredibly slow and disorganised, especially for small teams. Odoo replaces all these workflows with one system that keeps everything organised and accessible. It’s ideal for any business that’s thriving and needs more structure — growing agencies, consultancies, retailers, etc.

Marketing

Odoo has six modules for marketing: social, email, SMS, events, automation, and surveys. Because all these sit in the same system as CRM and sales, you can get campaigns up and running for each of these channels in no time at all, using real customer data, instead of outdated lists and manual imports.

What you can do:

• Run your social media, email, and SMS marketing campaigns⁵
• Automate your customer journeys
• Schedule your social media posts⁶
• Nurture your leads with targeted content and follow-ups

Odoo’s marketing app is ideal for any business that’s fed up with juggling 3 or 4 different platforms to engage customers, and wants to run consistent campaigns and automate follow-ups. This includes dropshippers, ecommerce brands, local services providers, and subscription-based businesses.

Supply chain

Odoo has six modules for supply chain processes: inventory, manufacturing, PLM, purchase, maintenance, and quality. These give businesses an end-to-end view of how products move through their operations. They all work together to manage things like stock and production.

What you can do⁷:

• Track your live stock levels
• Manage multi-warehouse operations (if you have them)
• Handle serial and batch tracking
• Use barcode scanning for fast picking
• Automate replenishing stock and purchasing

Inventory management can be challenging when separate tools (POS, ecommerce, warehouse, etc.) don’t integrate. Odoo fixes this: each of the six apps ‘talk’ to each other and fit within the broader system to keep data accurate and reduce fulfilment delays and stockouts. Perfect for retailers, wholesalers, distributors, among others.

Websites and ecommerce

Odoo’s websites apps let you build an online presence that ties directly into the rest of your operations. The apps at your disposal here are: website builder, ecommerce, blog, forum, live chat, and eLearning.

What you can do⁸:

• Build websites ‘in minutes’ with drag-and-drop editors
• Manage your online stores and product catalogues
• Set up an integrated checkout linked to your inventory and sales apps
• Create blogs optimised for SEO⁹

One of the main benefits is that you can manage your website in the same system as your store and inventory, so everything ‘connects’, saving time and reducing errors. It’s well-suited to online retailers, service businesses taking online bookings, and other companies that want a functional website that works with their sales and back-office systems within Odoo.

Services

Odoo’s Services apps are built for businesses that deliver work through projects and billable hours. These tools, which include ‘Project’, ‘Field Services’, and ‘Planning’, all help small teams stay organised and track time. A big bonus is that they can link directly to your invoicing and accounting within Odoo.

What you can do¹⁰:

• Assign tasks and track progress across your projects
• Set deadlines and monitor workloads
• Measure project profitability in real time
• Generate invoices from completed jobs
• Manage field service visits (scheduling, on-site work logs)

Again, Odoo centralises everything, so you don’t have to muddle through projects with scattered tools and updates. This improves project management and makes sure teams get paid accurately for all their work; ideal for consultancies, creative agencies, IT support teams, and more.

Productivity

Odoo’s Productivity suite includes six apps: discuss, approvals, IoT, VoIP, knowledge, and WhatsApp. It brings together a set of tools to support clear comms and information sharing between teams, and just as importantly, works inside the same system your operations run on. Everything’s connected and easy to find.

What you can do¹¹:

• Chat with your team and collaborate in real time using Discuss
• Connect devices through IoT to automate actions
• Make and receive business calls through VoIP tools
• Store and share internal guides and create documents in Knowledge
• Message customers directly through WhatsApp inside Odoo

These productivity features are all beneficial for businesses that want smoother internal communications. That includes retail teams, warehouses, and growing office-based teams.

Odoo pricing in Australia

Odoo keeps things streamlined in Australia with just three core plans for customers: One App Free, Standard, and Custom.

The free plan gives you access to just one Odoo app (of your choosing), but to get the benefit of everything integrating together, you’ll need Standard, which provides access to all the Odoo apps listed in the previous section.

Here’s an overview of the pricing for the plans¹².

Plan	Price	Offering
Odoo One App	$0	One app and Odoo Online
Standard	$34.30 per month for first 12 months, then $43 per month	All apps and Odoo Online
Custom	$52 per month for first 12 months, then $65 per month	All apps, Odoo Online, Odoo Studio, Multi-Company, External API

Odoo does offer a free, 14-day trial for the Standard and Custom if you want to test the services before committing.

Benefits of Odoo

As we’ve already covered, Odoo has a huge number of modules and apps that can form the digital backbone of your business and be tailored to your specific requirements. Integration is the big advantage — everything works together seamlessly.

Here are a few more benefits of using Odoo to run your business:

• Modular growth - start small and add apps as and when you need them.
• Integrated data - easy to manage data; there’s no need to switch between tools or manually sync things.
• Lower software costs - replace multiple subscriptions with one, flexible ecosystem.
• Customisable workflows - create and adapt processes without any complex coding.
• Automation built in - cut admin by automating repetitive tasks across teams.
• Large community - access to thousands of developers and lots of shared resources and integrations.
• Support Australian tax rules - Odoo’s accounting flows meet GST and BAS requirements.
• Mobile friendly - manage tasks, approvals, sales pipelines (and more) on the go.
• Built-in security - keep business data protected inside one controlled system.

Wise Business: Sync your multi currency transactions with Odoo

Managing finances across borders can introduce unnecessary complexity to your workflow. Integrating Wise Business with Odoo helps solve this by syncing your multi-currency transactions directly to your accounting software.

This connection allows you to pay overseas suppliers at the mid-market rate and automatically matches expenses to your records. It simplifies the reconciliation process and gives you a clearer view of your international cash flow without the need for manual data entry.

A Wise Business account allows users to can send, receive, and hold in multiple currencies. Experience hassle-free global transactions by transacting like a local business. Here's what you get with a Wise Business account:

• Free to register — Hold and convert between 40+ currencies. Send to 140+ countries
• Debit cards for you and your team, which you can use in 150+ countries
• Multi-user access for team members, with ways to control and manage permissions
• Pay up to 1,000 recipients at once with the Wise batch payments feature
• Integrate with your favourite cloud accounting solutions like Xero, QuickBooks, and more
• Get account details to receive in 8+ currencies for a one-time fee of 65 AUD

Sign up for the Wise Business account! 🚀

This general advice does not take into account your objectives, financial circumstances or needs and you should consider if it is appropriate for you.

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Sources:

1. Odoo - About us
2. Odoo - CRM app
3. Odoo - Accounting app
4. Odoo - Employees app
5. Odoo - Email marketing app
6. Odoo - Social marketing app
7. Odoo - Inventory app
8. Odoo - Website app
9. Odoo - Blog app
10. Odoo - Project app
11. Odoo - Discuss app
12. Odoo Australia - Pricing