Shopify pricing: Plans, fees, features & tips

Shopify is an all-in-one ecommerce platform that gives businesses of all sizes the tools they need to set up and manage an online store.

There are five different Shopify pricing tiers, each with different monthly subscription rates as well as transaction fees and other charges.

Figuring out how much it will cost to run your online store can get complicated. So, in this article, we break down Shopify plan pricing to help you decide which one will be a good fit for your business.

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Shopify pricing plans¹

Shopify Basic

Shopify’s Basic plan costs $39 per month, in addition to a 2% third-party transaction fee, and a 2.9% plus $0.30 credit card fee.

The Basic plan provides businesses with an ecommerce store and core features for selling online. It is designed for small businesses with few employees, as it provides only two staff accounts for access to its admin settings. It provides limited options to customize the store’s look and feel and is best suited to businesses that only plan to sell their products in the US.

Shopify nonprofit pricing² is available with similar features to the Basic plan at a discounted rate. But the NPO Lite plan comes with several extra benefits including 1% transaction fees when using third-party payment providers, Shopify plan credit card rates instead of Basic rates, unlimited staff accounts, and real-time calculated shipping rates. The plan supports up to three locations.

Shopify

The standard Shopify plan costs $105 per month, a 1% third-party transaction fee, and a 2.6% plus $0.30 credit card fee.

The Shopify plan is best suited to businesses that can use up to five accounts and professional reporting. Businesses with monthly sales of up to $110,000 that want to sell products internationally will benefit from this plan’s features.

The NPO Full plan costs slightly more than the Shopify plan. But it comes with more features including 0% third-party transaction fees, Advanced plan credit card rates, unlimited staff accounts, and real-time calculated shipping rates. The plan supports up to four locations.

Shopify Advanced

The Advanced plan costs $399 per month, a 0.5% third-party transaction fee, and a 2.4% plus $0.30 credit card fee.

This plan is best suited to growing international businesses, which can use its advanced analytics reports to increase sales and find new opportunities. Businesses that generate monthly sales over $110,000 can save on transaction fees.

Sellers can display real calculated shipping rates to customers on the checkout page and collect duties and import taxes. Customers then do not have to pay extra fees when they receive their orders. The Advanced plan also features the ability to use Shopify dynamic pricing for international sales.

Alternative Shopify plans and pricing

Shopify Starter pricing

For the smallest businesses and occasional sellers, the $5 per month Starter plan offers a cheaper alternative to Shopify ecommerce pricing.

Rather than an online store, it gives sellers basic tools to upload product photos and descriptions to create online listings. Sellers can generate product links for each listing to share on social media and messaging apps and take payments from customers.

Sellers can also use Shopify’s mobile point of sale (POS) function to accept payments from customers in-person using a smartphone or tablet.

The Starter plan comes with higher transaction fees. Sellers pay 5% per transaction if they use Shopify’s own payment processor Shopify Payments rather than a third-party processor.

Shopify Plus pricing

At the other end of the scale, Shopify Plus is designed for enterprises. Shopify enterprise pricing starts at $2,000 per month. More complex businesses generating higher sales pay a variable fee as a percentage of their revenues.

Shopify Plus subscribers pay transaction fees of 0.15–0.30% if they use a third-party processor. But they pay 0% if they use Shopify Payments. Credit card fees are also lower than the other plans, at 2.15% + $0.30 online and 2.15% in person.

This plan includes management tools for high-growth businesses, more customization and integration options.

Businesses also receive unlimited staff accounts with extra permission settings. This gives sales employees more control over apps and reports. Shopify Plus supports nine expansion stores to operate from different physical locations and international sales. It also includes Shopify POS Pro to accept in-person payments in 1,000 locations.

Other Shopify fees to consider

Depending on the features that businesses need, there may be other costs to consider that fall outside of the Shopify plans pricing.

• International payments: Sellers accepting international credit cards pay an extra 1% on top of the standard credit card fees.³

• Currency conversion: Shopify stores can accept payments from international customers in their local currency. This incurs a 1.5% currency conversion fee in the US.⁴

• Fulfillment charges: Shopify provides fulfillment services to store inventory and ship products to customers. Shopify fulfillment pricing varies depending on the size, weight and quantity of the order and whether it is domestic or international. The per-unit Shopify Fulfillment Network pricing includes receiving, inventory forwarding, packing, transportation, and support. Storage and return fees also apply. TheShopify pricing calculator helps sellers estimate these costs.⁵

• Shopify themes: Businesses that want more control to customize their store can pay $150-350 for a premium theme.⁶

• Shopify POS: Businesses with physical locations pay $89 per month or $79 annually for POS support for each location. Shopify POS pricing includes omnichannel sales, staff and customer management, inventory management, and sales reporting.⁷

• Shopify apps: TheShopify App Store offers more than 8,000 apps that install advanced features in the Shopify admin and storefronts. While some are free, others charge separate subscription fees.⁸

• Domain names: Shopify stores have a myshopify.com URL by default. So businesses that want custom domain names have to pay domain registration fees. Shopify’s charges vary based on the domain extension, starting from $13 for a .store extension.⁹

Which Shopify pricing plan should I choose?

There is a range of Shopify pricing and plans for different types of businesses to easily set up an online store with various features.

Ultimately, the right Shopify plan will depend on your business needs. For a small business selling small volumes of products via social media posts then the Starter plan could be a good fit. However, a large enterprise selling large volumes every month may find the Shopify Plus plan serves more of its needs. Keep in mind that you can change your subscription if it turns out not to be the right fit, and scale up to a larger plan as your business grows.

Whichever plan you choose, you should also consider the options you’ll have for international sales. You can unlock new audiences by taking your Shopify store global.

You can receive Shopify payments to a Wise Business account to save money. Wise Business is a Money Services Business (MSB) provider and a smart alternative to banks that provides local account details to avoid cross-border fees and unfavorable currency exchange rates.

Find out more about Wise Business

All sources checked June 5, 2023.