Salesforce Pricing Plans for Singapore [2025]

As the world's leading CRM platform, Salesforce offers Singapore businesses powerful tools to manage customer relationships and boost sales. With their recent USD 1 billion investment in Singapore over the next five years¹, Salesforce is strengthening their commitment to the local market.

This guide breaks down Salesforce's pricing structure to help you find the right plan for your needs and budget. Whether you run a small business or manage a department in a larger company, you'll find the information needed to make informed decisions about your Salesforce investment.

How you pay for your Salesforce subscription can be as important as which plan you choose. When billed in USD, most bank corporate cards will charge significant foreign transaction fees that accumulate and eat into your profits over time. That’s why we’ll also cover how Wise Business Card can help you avoid these unnecessary costs when paying for your subscription.

Table of contents
Salesforce pricing overview What is the pricing currency for Salesforce in Singapore? Salesforce Sales Cloud pricing Salesforce Service Cloud pricing Salesforce Data Cloud pricing Salesforce Marketing Cloud pricing How to save on your Salesforce bill next month Salesforce vs. HubSpot - price comparison FAQs on Salesforce plans and pricing

Salesforce pricing overview

Let's start with the basics: Salesforce works on a subscription model where you pay per user, per month. Your total cost comes down to three main things:

1. Which "cloud" or product you need (Sales Cloud, Service Cloud, etc.)
2. Which tier or edition you choose (Essentials, Professional, Enterprise, etc.)
3. How many people in your team need access

This setup means you can start small and scale up as your business grows. No need to pay for more than you need right now.

Salesforce offers several "clouds" or platforms, each designed for specific business functions. Most clouds offer multiple tiers or editions, typically categorised as Starter Suite, Pro Suite, Enterprise, and Unlimited, with increasing functionality and capabilities at each level. Salesforce has also introduced Einstein 1 editions that incorporate advanced AI capabilities into their offerings. Some products, such as Data Cloud and Marketing Cloud, have unique pricing models.

Below is a comprehensive breakdown of the two primary Salesforce clouds and their pricing tiers (user/month).

Edition	Sales Cloud²	Service Cloud³
Starter	USD 25	USD 25
Pro Suite	USD 100	USD 80
Enterprise	USD 165	USD 165
Unlimited	USD 330	USD 330
Einstein 1	USD 500	USD 500

*Details accurate as of April 15, 2025

All prices are billed annually and subject to change based on specific business requirements and agreements.

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What is the pricing currency for Salesforce in Singapore?

Salesforce lists its prices in USD for most of its products on its Asia Pacific website. However, for some products like Service Cloud, they offer the option to be billed in other currencies including USD, AUD, GBP, EUR, JPY and SEK.

You might also encounter a couple of other scenarios where your business in Singapore gets charged Salesforce fees in a foreign currency rather than SGD. By understanding these scenarios, you can take proactive steps to manage your billing effectively and avoid unnecessary foreign transaction fees.

💡Considerations for Cross-Currency Billing:
Centralised Payment Systems: If your business (eg. a Singapore subsidiary) uses a centralised payment system or corporate credit card based in another country, your Salesforce account might be linked to this system, resulting in billing in the currency of the payment system rather than SGD. This can lead to additional currency conversion fees.
Initial Account Setup: If your Salesforce account was initially set up by your business in another country before establishing a branch in Singapore, the account might still be billed in the original currency unless updated. This is another scenario where you might incur cross-currency charges.

For Singapore businesses concerned about currency fluctuations affecting their subscription costs, using a multi-currency business card like Wise Business Card can help manage payments in USD with minimal conversion fees, always at the mid-market rate.

➡️ Learn how Wise Business can help you save on cross-currency billing

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Salesforce Sales Cloud pricing

Sales Cloud is Salesforce's flagship CRM product, designed to help businesses manage their sales pipeline, contacts, and opportunities more effectively.

Starter Suite plan pricing

The Starter Suite plan costs USD 25 per user per month (billed annually) and is specifically designed for small businesses with up to 10 users. This entry-level plan includes²:

• Basic lead and opportunity management
• Account and contact management
• Key integrations with popular apps
• Mobile access
• Basic reports and dashboards

Pro Suite plan pricing

Priced at USD 100 per user per month (billed annually), the Pro Suite plan is suitable for growing businesses that need additional functionality and customisation options. It includes everything in the Starter Suite plan, plus²:

• Lead assignment and routing
• Campaign management
• Collaborative forecasting
• Customisable dashboards
• Role-based permissions
• Unlimited users

Enterprise plan pricing

The Enterprise plan costs USD 165 per user per month (billed annually) and is designed for larger organisations requiring advanced CRM capabilities. This plan includes all Professional features, plus²:

• Territory management
• Opportunity teams
• Custom app development
• Advanced reporting
• Workflow and approval automation
• Integration via web services API
• Unlimited users

Unlimited plan pricing

At USD 330 per user per month (billed annually), the Unlimited plan offers the most comprehensive set of features for businesses with complex sales processes. It includes all Enterprise features, plus²:

• 24/7 toll-free support
• Unlimited custom applications
• Multiple sandboxes for development and testing
• Premier Success Plan
• Unlimited online training
• Full sandbox for development and testing

Einstein 1 Sales pricing

The Einstein 1 Sales plan is priced at USD 500 per user per month and includes all Unlimited features plus advanced AI capabilities. At such a high per-user price, it’s only really suitable for larger businesses dealing with very high-value leads. Key additions include²:

• Einstein Activity Capture
• Einstein Lead Scoring
• Einstein Opportunity Insights
• Data Cloud integration
• Slack integration
• Advanced analytics and predictions

Salesforce Service Cloud pricing

Service Cloud helps businesses deliver exceptional customer service across multiple channels. Its pricing structure mirrors Sales Cloud:

Starter Suite plan features

At USD 25 per user per month (billed annually), the Service Cloud Starter Suite plan includes³:

• Case management
• Email-to-case automation
• Web-to-case capture
• Basic knowledge base
• Basic service console
• Mobile access

Pro Suite plan features

Priced at USD 100 per user per month (billed annually), the Pro Suite plan adds³:

• Service contracts and entitlements
• Visual workflow
• Custom service console
• Enhanced knowledge base
• Case assignment rules and queues
• Authenticated website integration

Enterprise plan features

At USD 165 per user per month (billed annually), the Enterprise plan includes all Pro Suite features plus³:

• Advanced reporting
• Custom record types
• Service process flows
• API access for integration
• Web services API
• Advanced service analytics

Unlimited plan features

The Unlimited plan costs USD 330 per user per month (billed annually) and includes all Enterprise features plus³:

• 24/7 toll-free support
• Premier Success Plan
• Unlimited online training
• Unlimited custom applications
• Multiple sandboxes for development
• Access to accelerators

Einstein 1 Service features

For USD 500 more per user per month, Einstein 1 Service users receive all Unlimited features plus³:

• Einstein Case Classification
• Einstein Article Recommendations
• Einstein Bots
• Data Cloud integration (100K credits)
• Slack integration
• Voice capabilities
• Next Best Action recommendations

Salesforce Data Cloud pricing

Data Cloud is Salesforce's unified customer data platform that helps businesses consolidate and activate their customer data across various touchpoints. Its pricing structure works differently to the Sales and Service Clouds - it works almost as an add-on for other Salesforce CRM clouds. It’s included in the Einstein 1 plans for both Sales Cloud and Service Cloud. For marketing purposes, Data Cloud works slightly differently.

The basic package (Data Cloud Starter for Marketing) costs USD 108,000 per year and includes⁴:

• 10 million data credits
• 5TB of storage space
• Basic customer identity tools
• Standard data processing

How the pricing works

Data Cloud charges based on what you use, not per user. Typically, Salesforce charges USD 1,000 for 100,000 credits, which can then be spent on the three key areas below. Credits are not charged at 1:1; instead, imagine spending 5,000 credits on running over a million tasks⁴.

1. Processing your data
2. Using your data
3. Storing your data: First 5TB included

Salesforce Marketing Cloud pricing

Salesforce offers Singapore businesses a suite of marketing automation tools to unify customer engagement across digital channels. The 2025 pricing model introduces four tiers with prices built more around whole organisations, rather than individual users.

Starter Suite

For USD 25 per user per month, you can benefit from⁵:

• Drag-and-drop email builder with pre-designed templates
• Campaign analytics and send time optimisation
• Integrated customer service case management
• Simplified e-commerce storefront creation
• Basic segmentation for up to 10,000 contacts

Pro Suite

For USD 100 per user per month, you can benefit from⁵:

• Real-time chat functionality for customer engagement
• Sales quoting and forecasting tools
• Advanced workflow automation
• AppExchange integration for third-party extensions
• Customisable dashboards for cross-team collaboration

Marketing Cloud Growth Edition

For a total of USD 1,500 per month for your entire organisation, you get everything in the lower tiers plus⁵:

• Multi-channel journey orchestration (email/SMS/web)
• AI-powered Agentforce Campaign management
• Dynamic forms and landing page builders
• Predictive engagement frequency modeling
• Basic Data Cloud integration with 500K credits

Marketing Cloud Advanced Edition

The largest Marketing Cloud package costs USD 3,250 per month for your entire organisation⁵:

• Unified conversations across SMS/WhatsApp/email
• Path experimentation with multivariate testing
• Advanced AI scoring and personalisation
• 1M Data Cloud credits for real-time segmentation
• Priority access to Salesforce support teams

Is Salesforce right for my business?

The ideal Salesforce plan for your business depends on several factors, including company size, complexity of sales processes, budget, and specific business needs.

Small businesses (1-50 employees) with basic CRM needs should consider the Starter Suite plans for each cloud:

• Sufficient for managing contacts, leads, and basic sales pipeline
• Good starting point with room to upgrade as business grows
• Cost-effective for small teams with straightforward needs

Medium-sized businesses (50-500 employees) typically benefit from:

• Pro Suite: Ideal for businesses with established sales processes needing more customisation
• Enterprise: Better for businesses requiring advanced automation, reporting, and API access

Large enterprises (500+ employees) should consider:

• Enterprise: Good balance of advanced features and cost
• Unlimited: Best for organisations needing maximum support and customisation
• Einstein 1: Ideal for organisations looking to leverage AI capabilities and gain advanced insights

How much do Salesforce add-ons cost?

Beyond the base subscription fees, every Salesforce cloud offers various add-ons. Here are just a few of the most popular:

• Revenue Intelligence for Sales Cloud: USD 220/user/month for purpose-built analytics throughout the sales cycle².
• Partner Relationship Management for Sales Cloud: USD 10/user/month for personalised partner experiences².
• SMS Credits for Marketing Cloud: USD 10/1,000 credits to leverage mobile messaging⁴.
• Segmentation and Activation Card for Marketing Cloud: USD 1,000/100,000 credits to create additional segments⁴.

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How to save on your Salesforce bill next month

Salesforce’s products are known for having complex, but highly customisable, pricing structures. And while this means you can tailor your monthly bill to suit your usage exactly, it also means that things can slip under the radar.

Right-size your subscription: A user license audit typically reveals that 10-15% belong to people who rarely or never log in. These inactive accounts are essentially just money down the drain. Consider that not all team members require the same access level. While sales leaders may need Enterprise licenses (USD 165/month), occasional users often work effectively with Pro Suite licenses (USD 100/month) - almost half the cost.

Conduct regular usage audits: How many of those advanced Salesforce features are your team actually using? Most businesses pay premium prices for sophisticated tools like AI-powered analytics, custom app development, and advanced automation that sit unused month after month. Set a quarterly reminder to check which features your team is really using. Ask yourself: Is anyone actually looking at those expensive custom dashboards? Has anyone set up those automated workflows you're paying extra for? If not, you might be better off downgrading to a simpler plan and saving hundreds or thousands of dollars annually. Only pay for what you're actively using - not what sounds impressive in a sales pitch.

Optimise payment methods: Let's do some quick math. If you're paying USD 100 per user monthly for 50 team members on the Pro Suite plan, that's USD 60,000 annually. With traditional banks charging 2-3.5% on foreign transactions, you're silently losing USD 1,200-2,100 each year just on currency conversion. With a Wise Business Card, you'll get the real exchange rate (the same one you see on Google) with just a small, transparent conversion fee - typically less than 1%. This means you could save USD 600+ every year on your Salesforce subscription alone. For larger teams or more expensive plans, these savings multiply quickly.

➡️ Get Wise Business for Smart Savings.

*Wise Business pricing/fees: Please see Terms of Use for your region or visit Wise Fees & Pricing for the most up-to-date pricing and fee information.

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Salesforce vs. HubSpot - price comparison

When considering CRM options, many Singapore businesses compare Salesforce with HubSpot, another popular CRM provider. Like Salesforce, HubSpot has different products for different departments. Let’s compare the pricing of their most popular platforms: Sales Cloud and Sales Hub.

Core CRM pricing comparison

Feature Level	Salesforce Sales Cloud	HubSpot Sales Hub⁶
Basic/Starter	USD 25/user/month	N/A
Mid-tier	USD 100/user/month	USD 90/user/month
Advanced	USD 165/user/month	USD 150/user/month
Premium	USD 330/user/month	NA

Details accurate as of April 15, 2025

Why choose Salesforce?

Salesforce excels for businesses with complex requirements. Its extensive customisation options let you tailor the CRM to match specific workflows and processes. The platform provides enterprise-grade features supporting large operations, with advanced security controls and approval systems. Salesforce's reporting capabilities deliver deep insights through customisable dashboards that help management make data-driven decisions. With over 3,000 apps on its AppExchange marketplace, you can extend functionality in nearly any direction.

These strengths make Salesforce ideal for organisations with complex sales cycles, multiple departments needing CRM access, and requirements for detailed automation.

Why choose HubSpot?

HubSpot stands out for simplicity and quick implementation. It requires minimal training, allowing teams to become productive shortly after setup. The platform includes solid marketing tools at lower price tiers - email marketing, landing pages, and forms that would cost extra elsewhere. HubSpot's clear pricing structure has fewer surprises, with well-defined feature sets and less need for add-ons.

These features make HubSpot particularly suitable for small and medium businesses seeking a straightforward marketing and sales solution without extensive technical resources.

Total cost consideration

When comparing total cost of ownership, consider:

• Implementation costs (typically higher for Salesforce)
• Training requirements (typically more extensive for Salesforce)
• Add-on features needed to achieve functional parity
• Support and maintenance costs

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FAQs on Salesforce plans and pricing

Does Salesforce have a free plan or free trial?

Salesforce does not offer a permanent free plan, unlike some competitors such as HubSpot. However, Salesforce does provide a 30-day free trial for most of its cloud products, allowing businesses to test functionality before committing to a subscription. The trial includes access to standard features of the selected cloud, though some advanced features may be limited.

Does Salesforce have a mobile app?

Yes, Salesforce offers a comprehensive mobile app for iOS and Android devices that allows users to access their Salesforce data on the go. The Salesforce Mobile App is included with all subscriptions at no additional cost and provides access to:

• Contacts, accounts, and opportunities
• Dashboards and reports
• Task management
• Customisable layouts
• Offline access to critical data

The mobile app supports customisation to match your specific Salesforce implementation and workflow requirements.

Does Salesforce have an API?

Yes, Salesforce provides API access across most of its plans, though the level of access varies by edition:

• Starter: Limited API access
• Pro Suite: Standard API access
• Enterprise and above: Complete API access with higher daily limits

The Salesforce API allows for integration with other business systems, custom application development, data synchronisation, and automation of complex business processes. Developers can use REST, SOAP, Bulk, and Streaming APIs depending on their specific integration needs.

Does Salesforce have any implementation and onboarding costs?

Yes, beyond the subscription fees, businesses should budget for implementation and onboarding costs, which can vary significantly based on complexity:

• Self-implementation: Minimal direct costs but requires internal resources and time
• Standard implementation: Typically ranges from USD 5,000 to USD 25,000 for small to medium implementations
• Complex enterprise implementation: Can range from USD 25,000 to USD 100,000+ depending on customisation requirements, data migration complexity, and integration needs

Salesforce offers implementation services directly, and tools such as Trailhead⁷, but many businesses choose to work with certified Salesforce implementation partners who can provide more customised and often more cost-effective services tailored to specific industry needs.

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Conclusion

Salesforce gives Singapore businesses powerful CRM tools across a wide range of customisable plans. Choose the right cloud and tier for your needs, because the best plan isn't necessarily the one with the most features nor the one with the lowest price - it's the one that gives you what you need without paying for extras your team won't use. Use this guide to make smarter choices that keep more money in your business while still getting the CRM power you need.

💡 Remember to factor in those easy-to-miss costs: add-ons, implementation, and especially currency conversion fees. Banks typically charge 2–3.5% when you pay in USD from your SGD account - money that could be better used in your business.This is where Wise Business can help. Pay your Salesforce bills with the real mid-market rate and just a small, transparent conversion fee, potentially saving hundreds or thousands of dollars yearly depending on your team size.

• Hold and manage 40+ currencies for all your international transactions
• Pay your SaaS bills and overseas transactions in foreign currencies without the hefty foreign transaction fees
• Always get the mid-market rate with zero markup
• Seamless integrations with popular accounting software
• Say goodbye to monthly fees

➡️Get started with Wise Business today

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Sources:

1. Salesforce Singapore Investment
2. Sales Cloud
3. Service Cloud
4. Data Cloud
5. Salesforce Marketing Cloud
6. HubSpot Sales Pricing
7. Salesforce Trailhead

Sources checked on 15th April 2025