Mailchimp Pricing in Singapore [2025]: Plans and Costs

Globally, over 11 million users rely on Mailchimp¹ for email marketing and associated sales tools. In fact, Mailchimp is responsible for over 500 million emails each and every day, driving business sales and growth all around the world. If you’re considering using Mailchimp for your business you’ll want to take a look at Mailchimp pricing in Singapore to decide whether or not a plan suits your business needs.

This guide covers Mailchimp free pricing offers, plans, packages and more. Plus, we’ll touch on Wise Business as a smart way to pay SaaS fees (like Mailchimp's) conveniently and with less unnecessary costs.

Table of contents
Mailchimp pricing and plans: overview What is the pricing currency? Free Plan Essentials Plan Standard Plan Premium Plan How to save on your Mailchimp bill next month Mailchimp Vs Mailerlite price comparison Mailchimp pricing: FAQs

Mailchimp pricing and plans: overview

Mailchimp pricing² in Singapore depends on the Mailchimp pricing plan you select. There are 4 different options, and while you can opt for Mailchimp pay as you go pricing with a free plan, Mailchimp recommends the Standard Plan as its most popular option.

Each different plan has its own fees - and offers a unique range of features and scope. Here’s a quick side by side comparison of the basic options - we’ll delve into the features and who the different Mailchimp pricing packages may suit, next.

Feature	Free Plan	Essentials Plan	Standard Plan	Premium Plan
Monthly fee	No fee SGD	17.87 SGD	27.49 SGD	481.03 SGD
Number of contacts	500	500	500	10,000
Monthly email sends	15 x contacts	12 x contacts	10 x contacts	1,000/month or 500/day
Users	Unlimited	5	3	1

*Details correct at time of research - 13th March 2025

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What is the pricing currency?

Mailchimp in Singapore states its fees in Singapore dollars. However, you can pay in a range of currencies, using major credit cards or PayPal.

It's important to note you might encounter a couple of scenarios where your business in Singapore gets charged Mailchimp fees in a foreign currency rather than SGD. By understanding these scenarios, you can take proactive steps to manage your billing effectively and avoid unnecessary foreign transaction fees.

💡Considerations for Cross-Currency Billing:
Centralised Payment Systems: If your business (eg. a Singapore subsidiary) uses a centralised payment system or corporate credit card based in another country, your Mailchimp account might be linked to this system, resulting in billing in the currency of the payment system rather than SGD. This can lead to additional currency conversion fees.
Initial Account Setup: If your Mailchimp account was initially set up by your business in another country before establishing a branch in Singapore, the account might still be billed in the original currency unless updated. This is another scenario where you might incur cross-currency charges.

Learn how Wise Business can help you save on cross-currency bills

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Free Plan - key features

The Mailchimp Free Plan has no monthly fee, but only offers quite limited functionality. It could still be an excellent way to test out the services available and see if you like the Mailchimp interface, though - with no risk. Key features include:

• Up to 500 contacts
• Send 1,000 emails a month, or 500 a day
• Limited to 1 user and 1 audience
• Email only Mailchimp support - only offered for 30 days
• Limited reporting and analytics
• Automated customer journeys are not included
• Forms and landing pages are available - other Mailchimp email marketing and segmentation tools are not included

Is the Free Plan right for my business?

The Mailchimp Free plan is fairly limited and doesn’t come with all of Mailchimp’s key features.

This may mean it’s an option for businesses looking to test the waters with Mailchimp before upgrading - just bear in mind that you won’t be able to test drive all of the features without paying your monthly fees.

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Essentials Plan - key features

The Essentials Plan has a monthly fee, and starts to open up more features to Mailchimp users. It’s still somewhat limited, but there are some opportunities to test out other core mailchimp features like customer journeys. Key features of this plan include:

• 17.87 SGD monthly fee
• Up to 500 contacts
• Monthly email sends - 10 x contacts
• Supports 3 users, and 3 audiences
• 24/7 mail and chat support
• Limited reporting and analytics
• Customer journeys are included with up to 4 journey points
• Roles based access available - up to 2 roles
• A/B testing, forms and landing pages are available, without Mailchimp branding
• Other Mailchimp email marketing and segmentation tools are not included

Is the Essentials Plan right for my business?

The Essentials Plan does have a monthly fee but it’s relatively small, and you’ll be able to access most features to test them out. This may be a good pick if you’re pretty sure you want to use Mailchimp but you’re not yet clear on which package to choose.

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Standard Plan - key features

The Standard Plan is the one Mailchimp recommends to most businesses as their most popular option with full functionality for a low fee. Features you get include:

• 27.49 SGD monthly fee
• Up to 500 contacts
• Monthly email sends - 12 x contacts
• Supports 5 users, and 5 audiences
• 24/7 mail and chat support
• Full suite of reporting and analytics
• AI features and custom coded templates
• Customer journeys are included with up to 200 journey points
• Roles based access available - up to 4 roles
• All Mailchimp email marketing and segmentation tools are included

Is the Standard Plan right for my business?

This is the most popular plan option for business users, and may be the best choice to get the full use of the Mailchimp service. You can get help 24/7 while you get used to the system and the range of features allows you to use Mailchimp for many marketing tasks.

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Premium Plan - key features

The Premium Plan is a significantly more comprehensive option - with a far higher price tag compared to the other plans. This is likely to mean that the Premium Plan is better suited to large and established businesses which use email marketing very regularly. Features you get include:

• 481.03 SGD monthly fee
• Up to 10,000 contacts
• Monthly email sends - 15 x contacts
• Supports unlimited users, and audiences
• Phone and priority support
• Full suite of reporting and analytics
• AI features and custom coded templates
• Customer journeys are included with up to 200 journey points
• Roles based access available - up to 5 roles
• All Mailchimp email marketing and segmentation tools are included

Is the Premium Plan right for my business?

The Premium Plan is intended for larger and more complex businesses which will use the services available from Mailchimp very frequently. There are high value features included such as priority support and up to 10,000 contacts included, for high value and high volume users.

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How to save on your Mailchimp bill next month

Using services like Mailchimp can help give your Singapore business a boost - but paying a subscription fee can also be a drain. Here’s how to make sure you’re getting the most from your Mailchimp service:

• Compare the different plan options to decide which suits you best - and take advantage of any free trial offer that Mailchimp is running at the time you sign up
• Audit your own and your teams’ usage of Mailchimp regularly, particularly looking at more sophisticated tools like AI features and custom coded templates - if these aren’t used regularly you may choose to move to a cheaper plan
• Check the currency you’re being billed in - if you’re paying cross currencies, using a multi-currency account and card from a provider like Wise Business cuts out foreign transaction fees and can make it cheaper to use the services you need

Get Wise Business for smart savings

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Mailchimp Vs Mailerlite price comparison

If you’re still torn between different services for your email marketing needs, you may be wondering about how a Mailchimp Vs Mailerlite³ price comparison shapes up. Both are popular products, and as we’ve seen, Mailchimp has a good range of 4 different plans to suit different customer needs.

Mailerlite has 3 different pricing plans⁴ - one with no ongoing fees, a plan for growing businesses, billed at 9 USD (about 12 SGD) a month, and a more comprehensive Advanced plan for 18 USD (about 24 SGD) a month. As you can see, even the Mailerlite Advanced plan is cheaper than the Mailchimp Standard package, offering unlimited emails, and unlimited users and audiences. There’s a pretty comprehensive suite of features offered by Mailerlite, which you’ll want to compare against the key features of Mailchimp which you like.

Ultimately there’s not one single winner between Mailchimp Vs Mailerlite. If you want a full service package, Mailerlite’s Advanced package may win on price, but you’ll still need to check that all the features which matter to you are included. If you want a cheaper option you can compare both on cheaper plans - or even give their free products a whirl to see which resonates with your ways of working and your business needs.

Mailchimp pricing: FAQs

Does Mailchimp pricing include a free trial?

Mailchimp offers 4 different pricing plans, which may come with some promotional options including free trials. At the time of research, there’s the option for a 14 day free trial if you choose the Standard package, or you can choose the Premium package with a 15% discount for the first 12 months.

What do Mailchimp pricing plans cover?

Mailchimp pricing runs from a free plan with no monthly fee, to a very comprehensive Premium plan which is intended for complex organisations with heavy usage. Packages are designed to suit the differing needs of your business - including different numbers of users and audiences, for example. Compare the package options using this guide to get a flavour.

How does Mailchimp pay as you go pricing work?

You can choose the Mailchimp Free plan to access some basic Mailchimp tools for no monthly fees. This can give you a good chance to test out the service, but it’s important to note that not all features are available. For example, some Mailchimp email marketing and segmentation tools are not included, and support is only offered by email for 30 days.

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Conclusion

Mailchimp is a popular SaaS provider which helps with the marketing and sales needs of many business types. Because of their breadth of service, Mailchimp has several different plan types, which can suit everything from a very new micro business through to an established and large organisation.

Use this guide to the pricing options to pick the Mailchimp package which matches your business needs, and remember to take a look at Wise Business for easy, low cost ways to manage your business finances across 40+ currencies.

• Hold and manage 40+ currencies for all your international transactions
• Pay your SaaS bills and overseas suppliers in foreign currencies without the hefty foreign transaction fees
• Always get the mid-market rate with zero markup
• Seamless integrations with popular accounting software
• Say goodbye to monthly fees

Get Started with Wise Business today

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Sources:

1. Mailchimp
2. Mailchimp pricing
3. Mailerlite
4. Mailerlite pricing

Sources checked on 13th March 2025