Global by Design: How a Singapore Creative Agency Scaled Internationally with Wise Business
Learn how global design agency Greydient Lab simplified its cross-border payments with Wise Business.
When you’re running a fast-growing SaaS business with global contractors and clients spanning multiple time zones, your financial stack can either power your growth or slow it to a crawl.
Jonathan Dizdarevic, co-founder of anyIP, knows this only too well. His is a proxy infrastructure company that helps businesses gather and analyse public web data at scale. Their rotating and sticky IPs support everything from market research to ad verification — critical infrastructure for businesses that rely on real-time, anonymous access to the public web.
However, as the business grew, so did the operational complexity. In particular, it became difficult to manage cross-border payments, track team expenses, and reconcile accounts across multiple currencies.
In this case study, you’ll discover how Wise Business helped anyIP:
anyIP didn’t start with a pitch deck or venture capital funding.
It began in 2015 with Jonathan, a laptop, and a passion for building tools while living life on the move. For years, Jonathan worked remotely as a software developer, bouncing between Europe and Southeast Asia. In between gigs, he explored the technical backbone of the internet, specifically, VPNs and mobile proxy networks.
![]() | “Back then, I was freelancing and hacking on scripts between co-working days. I loved the infrastructure layer, and I needed proxies for some of my own projects. That’s where it started.” -Jonathan Dizdarevic, Co-founder, anyIP |
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Initially, it was just a side project, a way to make recurring income while staying flexible.
But Jonathan’s proxy setup started catching attention. Friends asked for access and early-stage SaaS companies needed reliable IPs for scraping, verification, and analytics. Demand started to grow organically.
In 2019, Jonathan saw the potential to turn his 'side project' into a global Software-as-a-Service (SaaS).
From digital nomad to SaaS founder: Jonathan made the shift slowly, but surely.
Today, anyIP is headquartered in Singapore, but the business is fully remote.
The core team works with a global network of contributors: developers, researchers, and consultants hired via niche agencies. These partners handle highly specialised tasks like web scraping, data pipeline setup, trend monitoring, and pricing dataset analysis. They help set up bots, analyse public data for trends, and they are based all over the world.
As the team grew and the workload scaled, so did the operational strain.
They dealt with payments in USD, EUR, SGD, and GBP, ranging from small ad hoc transfers to large monthly payouts. But their finance stack hadn’t evolved to match the scale.
As Jonathan recalls,
“Our financial systems were holding us back. Receipts came in through WhatsApp. The accountant was constantly chasing us. Worst of all, we could not link our bank to PayPal and so, we did not have access to the mass payouts feature.”
There was no centralised view of who had been paid, when, or in what currency. Tracking payments meant comparing PayPal logs to email threads.
And things weren’t any smoother when it came to spend tracking. With no clear corporate card system in place, team members often paid out of pocket or shared a company card. Receipts would trickle in via WhatsApp — if they were sent at all.
“Our accountant had to play detective. It just wasn’t sustainable anymore.”
In short, anyIP was growing fast, but its financial operations were a duct-taped patchwork that was starting to unravel.
The conclusion was obvious: legacy tools like traditional banks and even some modern Fintechs’ developer APIs were not built for remote-first, fast-moving teams with complex global operations.
anyIP needed a finance stack that could scale with them without the chaos.
In 2021, Jonathan turned to Wise Business.
One of the first pain points Jonathan tackled was their lack of a bulk payments feature in their financial stack. With a large, global team of specialist contractors that needed to be paid en-masse every month, Jonathan needed a business account that:
When the team switched to Wise Business, they immediately noticed they could set up a payment easily by entering the recipient's bank account details or email address. Even better: the recipient did not need a Wise account to get their money. The payment went right to their local bank account.
As for mass payouts, the Wise Batch Payments feature simplified everything to a two-step process:
Step 1: Prepare a spreadsheet with names, currencies, and amounts
Step 2: Upload it directly into Wise Business.
“Batch Payments makes everything so much faster. No more broken scripts or silent failures. Just a few clicks, and everyone gets paid.”
says, Jonathan.
The operational benefits were immediate: an approximate 50 percent reduction in time spent on payment reconciliation.
That’s because he and his team no longer waste time on manual tracking, and debugging. They get full visibility of the payment status across multiple currencies, all from a single dashboard.
Most of their vendors embraced the switch quickly. In fact, Wise became the default payment channel.
“It’s become a habit. Contractors expect Wise now. They trust it, and so do we.”
Crucially, the ability to pay in local currencies made a real difference. Not only did it improve payment delivery speed, but it also reduced foreign currency conversion costs and built deeper operational trust with international partners.
Before Wise Business, anyIP’s expense tracking system was, by Jonathan’s own admission, “chaos.”
“Sometimes the accountant would ask, ‘Who paid for this Uber?’ We’d have to scroll through WhatsApp threads just to guess who made the charge.”
Jonathan recalls.
To bring order to the mess, they rolled out Wise Business cards across the team. Each full-time team member now has their own card, linked directly to the company’s Wise Business account. Every transaction is instantly tagged to the right person and synced in real-time, eliminating guesswork.
This clarity isn’t just a convenience. It’s a game-changer for a remote-first company.
The cards also come with built-in controls: Jonathan can set custom spend limits per person, freeze or unfreeze cards instantly, and approve one-off increases for larger purchases.
“One time someone needed to buy a laptop,” he shared. “We just raised the limit for the day. It’s flexible, and it works.”
Security has also improved: When a suspicious transaction once flagged their attention, Jonathan froze the card in seconds — no call centre, no waiting, no drama.
In a fast-moving environment where contractors and staff operate globally, this level of control, visibility, and speed helps the business stay lean and accountable. Jonathan adds,
“Wise just reflects the way we work. Global, fast, and transparent.”
anyIP moves fast by operating lean.
With a core team of fewer than 10 and a wide network of international partners, Jonathan knew his backend systems had to be frictionless. Once he’d settled in with Wise for his business account, he turned to Sleek, a Singapore-based platform that handles incorporation, accounting, tax reporting, and compliance for entrepreneurs.
He later realised to his pleasant surprise that his Wise Business account synced with Sleek.
“Sleek helped us incorporate, file, and manage the books. But the real game-changer was when they started syncing directly with Wise.”
Once connected, every Wise transaction — whether it’s a card purchase, salary payment, or vendor transfer — flows automatically into Sleek’s dashboard. There was no more need to download CSVs, email statements, or manually reconcile transactions across currencies.
“Before, I had to remember to export monthly statements for two companies, in different currencies. Now, the online accounting platform just fetches them from Wise. I don’t even think about it.”
shared Jonathan.
This tight integration between his online accounting solution and Wise enables a full-stack financial back office that’s hands-off, real-time, and accurate – ideal for a remote-first SaaS company with multi-currency operations.
And crucially, it proves you don’t have to sacrifice infrastructure for simplicity.
Your online accounting solution can manage compliance, filings, and bookkeeping, while Wise powers global payments, card spend, and foreign currency accounts. The result is a best-of-both-worlds setup that helps businesses like anyIP scale internationally with confidence and without admin overload.
“Our accountant spends less time chasing receipts and more time doing actual accounting,” said Jonathan. “It’s one less thing I have to worry about.”
For international founders operating in Singapore (or anywhere else), anyIP’s experience serves as a powerful blueprint: they now have a borderless finance stack where best-in-class tools speak to each other natively.
| 50% | 10 | 100% |
|---|---|---|
| Less time spent on payment reconciliation | Team members' expense tracking simplified | Of vendor payments made in local currency |
Like many founders, Jonathan started out with a traditional business bank account in Singapore.
It was meant to be a safety net. But as the business grew, and it became clear that their legacy provider couldn’t keep up, the team migrated every operational need to Wise Business, from international payroll to vendor payments, business expenses, and customer receipts.
“Now, I don’t even use traditional banks — not for business or personal. Wise does everything better.”
Jonathan notes.
Using the Wise Business account, he can:
For anyIP, one of the most tangible outcomes has been on the receiving side.
Thanks to Wise’s multi-currency account features, clients can send payments in their own local currency, with no need for wire transfers, intermediary fees, or complex details.
“We receive like a local. That’s a big deal. It makes onboarding international clients so much smoother.”
Wise Business is now the company’s operational core and a key enabler of its remote-first, global model.
Whether you’re a bootstrapped builder trying to do everything yourself or a scaling startup with international ambitions, the systems you use behind the scenes matter. They shape your headspace, so they can either unlock speed or quietly slow you down.
Jonathan remarks,
“If you’re going to build a business for 10 years, you need systems that don’t drain you. We’re 100% on Wise. Everything’s faster, clearer, and easier.”
Today, the Wise Business account has become the backbone of their operations, powering global payouts, team spend, and seamless accounting, all in one place. It’s not just a fintech tool. It’s the foundation for a modern business built without borders.


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